For an entrepreneur, nothing beats a new product launch for enthusiasm. You’ve spent months developing this awesome new idea, and now it’s ready to be gobbled up by the adoring audience. However, it is never that easy.
If the public doesn’t know your product, how will they buy it? You could have developed the best product from sliced bread but if no one knows, no one will buy it.
This is where marketing comes in, and not just post-launch marketing, but pre-launch marketing as well. Pre-launch marketing is all about telling people about your product long before you plan to launch it.
Building a buzz around your latest and greatest new idea is the best way to ensure you get sales right from the start of your product. So what are the best pre-launch marketing strategies you can use? That’s the question we hope to answer with four tips designed to give your product launch the boost it needs.
Create an upcoming landing page on your website
Also known as a lead generation landing page, a coming soon page is a place where you can send early leads. You can use this page to provide information about your next product, collect email addresses of interested people, and even allow customers to pre-order your product.
This is the most important step in your pre-launch marketing strategy, as anyone coming to this page will already have knowledge and, therefore, some interest in your product. The content of the page should create a buzz around your product, while you should use all the emails collected to keep your customers informed of your launch date and keep your product in mind.
Using a free landing page builder is a great way to do it. Web designers like Wix make it easy to create a pre-launch landing page. Choose from templates optimized for conversion or build your page from scratch.
Arouse the interest of your subscribers
Now that you’ve gathered subscribers through your new pre-launch landing page, the key is to keep them interested in your product. Implement email marketing campaigns to continue the buzz around your new product.
You can set up a campaign that sends emails to your subscriber list several times a week. As long as you make sure that every email offers value and that you don’t irritate potential customers with too many emails, it should help your conversions once you launch the product.
You might be able to post additional information about the product’s features, let customers know about special promotions you have planned, or give subscribers early access to the product before its official release.
Use social media to spread the word
Social media is one of the most powerful marketing tools when used correctly. Twitter, in particular, is ideal for pre-launch marketing. Most consumers use social media platforms to search for products and services. So, using your social media profiles, you can tease your new product and redirect interested consumers to your “Coming Up” landing page.
It is important to think long and hard about this stage of your marketing strategy. Make sure to talk to customers on your team, how your product concept was born, and then post some tease snippets about your product’s features. Additionally, you may want to consider hosting Q&A sessions or handing out discount codes to users who retweet your posts.
Another great way to let people know about your product launch is to tell them about it. If you want journalists, websites, and bloggers to write about your product, you need to make it easy for them to find information about it.
A press kit does exactly that. Your PR kit should have your product and brand details that they can use to create content. Make sure it contains information like your business history, key members of your team, key features of your product, and high-quality images.
Creating your product is just the first step and arguably one of the easiest. Once you’ve created the product, there’s nothing left to do. However, marketing your product is something that never has a finish line. You have to constantly work hard to develop the best marketing strategies to find and convert customers.
It should all start with an effective pre-launch marketing strategy, as detailed above. Without one, you have to start from scratch the day you launch your product. By promoting the product well in advance of its release, you have at least one starting point to work from from launch day.