NEW YORK, March 8, 2022 /PRNewswire/ — 5W Public Relations, one of the largest independent public relations firms in the United States, announces the creation of a public relations division specializing in fragrances and nails as an extension of their beauty public relations practice.
In 2021, 5WPR’s Beauty, Fashion & Lifestyle division was named fourth in the United States by O’Dwyer’s, a leading public relations industry publication. Moreover, the The 5W Beauty Team closed 2021 by celebrating historic wins with a wide range of beauty customers – from independent and sustainable beauty leaders to mass haircare giants.
“5WPR has a long history of working with fragrance and nail care customers,” said 5WPR Co-CEO, Dara A. Busch. “Creating a dedicated practice for each will allows space clients to work more closely with professionals whose experience is tailored to the unique demands of these niche beauty practices.”
Public relations services offered to beauty clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs , fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.
5W Public Relations is a full-service public relations agency in New York known for its cutting-edge programs that interact with businesses, issues, and ideas. With over 250 professionals serving clients in B2C (beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel and hospitality, technology, non-profit), B2B (corporate communication and reputation management), public affairs, crisis communication and Digital Marketing (Social Networks, Influencers, Paid Media, SEO). 5W was awarded the PR Agency of the Year 2020 award and offers large companies an ingenious, bold and results-oriented communication approach.
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SOURCE 5W Public Relations