London, United Kingdom – May 20, 2022 – There has been a lot of discussion within the SEO community about AI-generated content and whether it violates Google’s content guidelines recently.
The guidelines were introduced to ensure that content has a strong AET, which is essentially how Google delivers the most relevant, effective and highest quality pages to internet users.
According to Google Webmaster Guidelines and Google Search Advocate John Mueller, regardless of the AI tools used, AI-written content could result in a manual penalty as it is considered spam. However, Google’s systems aren’t always able to detect AI-generated content – which is why there may be practical uses for AI writing tools, and why many reputable organizations use them. for many years for automating search and cross-referencing without any problems. But, Mueller clarifies that if the spam team were to see it, they would see it as spam. So action will be taken.
So, in order to avoid being removed from search engine results and losing your organic visibility, Google advises to avoid this method for now. However, the use of AI tools for auto-generated content is nothing new and has been used for fact-checking, identifying emerging trends, and even writing full-length articles.
Speaking about this increased use of AI-generated content in the digital marketing industry, James Speyer, Senior SEO Account Strategist at The Brains, says:
“Google doesn’t and never has liked shortcuts. They’ve gone to great lengths to reduce the number of people ‘gaming’ the system, from developing more advanced methods of passing link authority to the introduction of an optimizing semantic language to stop exact match keyword spamming AI-written content is simply another way to game the system – a quick and easy way to generate pages that allow websites to produce masses of low-level content without the need for credible research or editorial standards to produce. Lots of rankings, no effort. So, although Google has no legal power to prevent webmasters from using this content, it can clearly consider it unacceptable under its guidelines, removing websites from its index if detected.This is not a perfect method, and it will not deter everyone from practicing. ue, but for companies built on search revenue, it makes the prospect of using AI to produce content much less attractive and much more risky. – James Speyer, Senior SEO Account Strategist, The Brains
For more information please contact:
Jonathan Lemer, Director, The Brains
E-mail: [email protected]
Telephone: 0333 050 7328
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