ADA Announces Strategic $ 60 Million Investment from SoftBank Corp.

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  • SoftBank to form business alliance to make ADA the heart of its digital and data marketing arm
  • New investment will improve ADA’s data, artificial intelligence and marketing solutions for brands and businesses

Kuala Lumpur, Malaysia, May 25, 2021 / PRNewswire / – ADA, the largest independent digital marketing analytics, data and AI company in the region in 9 southern markets and South East Asia (SEA) announcement 60 million USD investment by SoftBank Corp. (SoftBank).

ADA logo (PRNewsfoto / ADA)

Founded in 2018, ADA has experienced tremendous growth in its design and delivery services for integrated analytics, data and AI digital marketing solutions, serving more than 1,300 clients in the region.

ADA in South Korea works in close collaboration with its regional solutions and local experts around SEA. The local office has helped leading Korean global brands to expand their global marketing and e-commerce activation in SEA markets.

The specificity of ADA lies in the proprietary IP technology for data processing, data ingestion and consumer AI models; gleaned from 375 million consumer profiles on a monthly basis. ADA’s diverse talent, made up of more than 600 data scientists, digital media gurus, industry experts and management consultants, support this.

SoftBank will make ADA the heart of its digital and data marketing arm, and leverage its network of portfolio companies, creating tremendous synergy globally. This alliance allows SoftBank to extend its footprint in the region by providing its customer data platform (CDP), “Treasure Data”; and the consumer base of its “LINE” communication application for the benefit of brands and marketers.

With this funding, ADA will continue to develop AI models, primarily focusing on precision targeting for the marketing industry; invest in content analysis and automation of content creation; and the creation of data platforms to deliver information to consumers, predict consumer mindset, and aid in business decision making.

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About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics and marketing solutions.

Operating in nine markets in the South and South East Asia, ADA partners with leading brands to improve their digital maturity and data and achieve their business goals. We are anchored in the following main services:

  • Provide business insights, data enrichment and advanced analytics
  • Understand the consumer’s mindset and design creative data-driven marketing strategies
  • Execution of end-to-end digital marketing solutions for growth hacking, funnel optimization and goal optimization

ADA complements its unique digital expertise with in-depth proprietary data from 375 million consumers.


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