Japanese agency, ADK has acquired Rage Communications, an independent agency specializing in digital experience design and e-commerce solutions. As part of the acquisition, Rage Communications will be rebranded as ADK Rage with co-founder JRK Rao leading the entity as CEO. As CEO of ADK Rage, Rao (standing left) will work closely with fellow Rage co-founder Karthik Kumar (seated left) and the global ADK team to deliver integrated solutions to its clients. With this acquisition, ADK will become the majority shareholder while Rage Communications founders Rao and Kumar will remain minority shareholders.
The partnership will combine the two organizations’ capabilities in digital marketing, web design and development, analytics, data-driven insights and content storytelling to drive integrated end-to-end performance and marketing campaigns. brand for customers. According to ADK, Rage Communications is a digital pioneer providing a full suite of CX, CRM, UI/UX and performance marketing solutions for clients around the world.
Through its offices in Singapore, India and Australia, Rage Communications provides services to renowned brands and companies such as AMP, Citibank, IIT Madras, IIM Ahmedabad, JLL, Mastercard, Sephora, Sterling Holidays, Tata Motors, Tata Croma and Unilever. Following the acquisition, the brands will join ADK’s global roster of customers. Currently, the ADK team has around 3,000 employees globally, while Rage Communications has over 190 people in Singapore, Chennai, Mumbai and Sydney.
While ADK declined to comment on the monetary value of the acquisition, an agency spokesperson said INTERACTIVE-MARKETING that the partnership will accelerate both agencies’ commitments to deliver results-driven digital marketing and advertising campaigns for its clients. At the same time, it also allows ADK to enter the Indian and Australian markets, which the agency considers to be the two fastest growing markets in the APAC region.
“The biggest and most exciting change is the potential and ability for our clients to effectively optimize their marketing investments in future campaigns. As part of our expanded solution portfolio, ADK will now be able to offer design user experience, website development, e-commerce, and in-house cross-platform technology solutions,” said ADK’s spokesperson. Combined with its current technology and data analytics tools, and expertise When it comes to content storytelling, ADK is now able to conceptualize more precise messaging and tactics to effectively engage audiences, the spokesperson added.
With the acquisition of Rage Communications, ADK CEO of Global Operations Yasuyuki Katagi (pictured right) said the agency will now immediately gain popularity at the brand consulting level, providing a solid starting point for future growth in these key markets. We are also extremely excited about the opportunities for collaboration to power our customers’ growth together. The new Rage ADK will provide customers with differentiated industry expertise, unparalleled partnerships, unique intellectual property, a full-service digital innovation offering, and compelling scale,” Katagi explained.
Meanwhile, Rao and Kumar said the partnership opens new horizons in a rapidly changing global economy. “Our two companies share the same vision for the digital transformation of businesses and their interactions with consumers. We hope that our combined strengths will add greater value to our existing customers and join the largest marketing community around the world,” said said Rao and Kumar. Both also added that the acquisition represented substantial opportunities for their respective teams to work together in an increasingly technology-driven multicultural world.
As of 2020, ADK has renamed its Singapore subsidiary to ADK Connect Singapore, with Takayuki Osaki taking over as CEO. According to the agency, ADK Connect began as a sub-brand within the ADK Network with a focus on providing digital-first capabilities to meet the growing demands of its customers. The rebranding also signaled a deliberate acceleration of its focus and investment in the latest digital and advertising technology solutions. “This will be our key identifier, along with our proven creative and communications teams. We believe this new approach, with transparency and accountability, will solve the growing problem of ‘black box’ situations that brands face,” Osaki told this time.
Just today, Far East Hospitality renewed ADK Connect Singapore for the sixth consecutive year. With this renewal, the agency will oversee public relations duties, social media strategy and management, and content planning for Far East Hospitality’s corporate accounts. Ernawati Setjio, Marketing Communications Manager, Far East Hospitality, said having an invaluable strategic partner who understands its internal goals and processes was an integral decision to continue partnering with the ADK Connect team. “Over the past two years, Far East Hospitality has pursued its five-hotel expansion plan in Singapore and the region, while battling the challenges posed by the pandemic. During this period, we have worked closely working with the ADK team to restructure our approach to storytelling, and our efforts resulted in increased exposure for the FEH brand,” he added.
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