AFL appoints John Holland to undertake site and site upgrade at Marvel Stadium in Melbourne

The AFL has appointed construction and infrastructure company John Holland as its official construction partner for the upgrade of the Marvel Stadium and the stadium grounds.

The builder, who is currently working on Sydney’s new football stadium, will begin work on the Melbourne Docklands site at the end of the 2021 AFL Premiership season, with the project to be completed in the 2023 season.

When completed, the upgraded site and the surrounding area and stadium grounds are expected to be a 365-day-a-year center for sport and entertainment.

The Marvel Stadium and surrounding enclosure works will include revitalized eastern and southern entry points, including a new ‘Town Square’ transforming the space into an open and accessible area seven days a week for people to enjoy. gather from Monday to Sunday, or when participating in a sporting event or concert.

A new city-side extension will feature multipurpose rooms with views of the arena and the CBD as a backdrop.

The iconic new Town Square will welcome pedestrians arriving on the Bourke Street walkway from Southern Cross Station – a combination of indoor and outdoor spaces with some stadium walls removed to provide a visual connection to the playing field.

Markets and community gatherings will fit naturally into the space, while two-level hospitality businesses will be open to the public and can be converted into pay zones for sporting events and concerts.

The fan experience will be enhanced with major renovations to the public food and beverage areas connected to the arena and overlooking the playing field and more spaces to meet up with friends before, during and after the match. Two new, larger bulletin boards will hang from the roof at each end of the site, a new sensory room and locker room will make Marvel Stadium a place that welcomes people of all skill levels, and additional bicycle parking spaces to promote sustainable transportation. .

The event day experience will also be enhanced with improved lighting and technology upgrades throughout the stadium. Local clubs on a match day will be able to fully incorporate their brand and club colors on the exterior and interior of the new development – from the lobby, to the new entrances and to the reception halls.

Athletes will also benefit from upgrading the team’s facilities to provide state-of-the-art locker rooms for men and women.

Noting that the improved design will provide the best experience for fans in the stadium and visitors to the stadium, AFL general manager Gillon McLachlan said: “John Holland’s team will help bring our vision to life. – which is to make the Marvel stadium one of the best and technologically advanced sports and entertainment destinations in the world.

“John Holland has a proven track record of delivering major projects in Australia and we are delighted to partner with them and begin construction later this year.

“We have some great and innovative designs that have captured our desire to amplify the stadium’s ability to host multiple events over a calendar year and ensure that the fan experience is at the forefront when designing the stadium. Upgrade.

“By renovating the existing stadium structure, it will provide a more environmentally sustainable means of construction, while ensuring minimal disturbance to supporters during the construction period.”

Before the pandemic, Marvel Stadium hosted more than 75 sporting and entertainment events each year, from the AFL Premiership season, to Big Bash cricket, to concerts of major acts like Taylor Swift, U2 and Ed Sheeran. This revitalization will ensure that Marvel Stadium continues to attract the biggest major events.

The project is part of the Victorian government’s $ 225 million partnership with the AFL which, in addition to the transformation of the Marvel Stadium, secured the AFL Grand Final at the MCG until at least 2058, offers better offers for fans and clubs in Victoria and includes an ongoing partnership through a range of sport development programs to support multicultural, Indigenous and women’s football.

For more information on the project, visit

Images: Artist’s impression of the planned Marvel Stadium upgrade. Credit: AFL Media.

Related Articles

May 21, 2021 – Concepts Revealed for AFLNT’s New Darwin Stadium Plan

May 17, 2021 – Construction begins on new AFLW Brisbane Lions stadium

May 6, 2021 – AFL clubs reach one million members by 2021

April 19, 2021 – AFLW’s 2021 season sees continued growth

March 30, 2021 – Video shows construction progress for Sydney’s new football stadium

March 20, 2021 – Colin Carter appointed to review Tasmania case for AFL team

March 17, 2021 – Marvel Stadium to sell $ 2 pies in rounds one and two of the AFL season

March 16, 2021 – Quayclean prepares sites for AFL 2021 season with comprehensive hygiene regimes

March 11, 2021 – AFL aim for 2021 Grand Final to return as full-capacity daytime game at MCG

December 27, 2020 – Telstra seeks to make Marvel Stadium one of the most connected sports venues in the world

November 20, 2020 – Designs Revealed for Melbourne’s $ 225 Million Marvel Stadium Upgrade

Aug 25, 2020 – AFL restructuring includes management integration at Melbourne’s Marvel Stadium

May 18, 2020 – AFL to proceed with Melbourne Marvel Stadium upgrade plan

May 14, 2020 – Builder warns of late delivery with new Sydney football stadium

February 26, 2020 – Marvel Stadium Offers Hospitality Upgrades Ahead of AFL’s 2020 Season

February 14, 2020 – AFL and Ticketmaster to phase out ticket booking fees at Marvel Stadium in Melbourne

December 20, 2019 – New Spartan Race format to debut in Australia at Marvel Stadium in Melbourne

November 25, 2019 – Rugby Australia takes the Bledisloe Cup 2020 test at the Marvel Stadium in Melbourne

November 4, 2019 – AFL announces new management arrangements for Marvel Stadium

August 13, 2019 – Fun and creativity at the center of the new Marvel Stadium children’s area

June 28, 2019 – Marvel Stadium roof remains closed for AFL games

June 5, 2019 – Marvel Stadium, SCG and Nick Sautner Announce 2019 TheStadiumBusiness Awards Winners

May 30, 2019 – Marvel Stadium Congratulates Eray Saban on VMA Young Achiever of the Year Award

May 2, 2019 – Quayclean prepares for AFL triple header at Marvel Stadium in Melbourne

Ask for a little favor
We hope you enjoy the news we publish, so while you’re here, can we ask for your support?

The news we publish on is independent, credible (we hope) and free, with no pay walls and annoying pop-up ads.

However, as an independent publisher, can we ask you to support us by subscribing to the print version? Australasian recreation management magazine – if you don’t already.

Published every two months since 1997, the Australasian recreation management differs from this website in that it publishes longer, in-depth and analytical features covering water sports, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and management sites.

Subscriptions cost just $ 90 per year.

Click here register.

About Dora Kohler

Check Also

Melbourne L!VE: NFTs, a new way to collect first-party data

AdNews Melbourne L!VE panel with Corrine Barchanowicz, Brand and Experience Marketing Manager at Vicinity Centers …

Leave a Reply

Your email address will not be published.