BlakSheep Creative’s digital marketing gurus share nine ways your small business can end 2021 on a high using simple and effective digital marketing.
– Clint L. Sanchez – BlakSheep Creative Owner and SEO Lead
DENHAM SPRINGS, LA, UNITED STATES, December 24, 2021 /EINPresswire.com/ – With 2022 days ahead, now is the perfect time for small business owners to get their digital marketing strategies in order. It’s also the best time to start planning for the New Year, which will only be more digital than ever.
The Internet is changing everything: the way we work, communicate, even who we are as people. It’s no surprise that it also transforms small businesses and turns them into big businesses.
Small businesses can no longer afford to ignore the power of a strong online presence.
âWe’re talking about mobile as the key, but when you look at the data, it’s actually all about the online presence,â says Clint Sanchez, owner of the digital marketing agency. BlakSheep Creative. “By 2022, we estimate that 70% of people will start their buying process on Google. They already have a device in hand or nearby when they leave their homes.”
To keep pace with the changing times, it’s critical that small businesses invest in digital marketing techniques and strategies that will propel them into 2021 and beyond. And here are a few ways to do it:
1. Personalize customer service with chatbots
Chatbots are the latest tech craze to sweep the digital marketing world. This automated technology can increase efficiency by freeing up your time for other critical matters. Chatbots can now answer basic questions, facilitate online shopping, and even process transactions.
Some companies have given their customers access to virtual assistants through Facebook Messenger or other chat apps.
2. Go mobile or go home
Google not only favors mobile-friendly websites, but it also favors sites that load quickly. If your website is not performing well in terms of speed and design, you will start to lose online traffic and ultimately money.
To make sure your site is performing optimally, check it with a tool like Pagespeed Insights. If you’re still using the stock design that came with your website builder, it’s probably not optimized for mobile viewing and could hurt your search rankings.
It’s time to take action and invest in a great new site that looks great on all devices.
3. Expand Your Reach With Social Media Marketing
With people spending more and more time on their phones, social media marketing is an absolute must. If you’re not already active on Instagram, Twitter, LinkedIn, Facebook, or Snapchat, now is the best time to start. Social media can be a great way to promote your products and services and engage with customers.
4. Master content marketing
Content marketing has become one of the most popular digital strategies for good reason. If you create quality posts that your audience wants to read, they’ll keep coming back, which means you’ll have more opportunities to sell them on your product or service.
Your content should be useful and meaningful to stand out from the crowd. While other businesses may post coupons or deals, you should strive to create something substantial that people will want to share.
5. Invest in a video marketing strategy
The number of people who watch videos online every day has grown by over 60% over the past three years, and it is predicted that 82% of internet traffic will be video by 2022.
If you haven’t gotten to the video marketing game yet, now is the time to start. Several great tools like Invideo and Flexclips let you create top-notch content quickly and easily.
5. Adopt virtual reality
Virtual reality is set to become one of the main drivers of digital marketing in the years to come. More and more companies are offering their customers virtual reality âexperiencesâ that allow them to try products or visit places, even before they leave their homes. This added personal touch improves the loyalty of existing customers while helping you win new ones.
6. Choose the “buy” buttons
As more people turn to their mobile devices to shop, companies are starting to offer ‘buy’ buttons that will take you directly from social media posts or product pages to the checkout page of the e-commerce store. And since several major platforms are experimenting with this type of technology, there’s no better time to embrace it.
7. Make the most of the data
When trying to monetize your website, understanding how users interact with your content is critical to making practical changes to increase site traffic and conversions. For example, if people don’t spend a lot of time on a specific page, you can add more useful information or make the wording more appealing.
But analyzing internet behavior can be an important endeavor, and this is where a data analytics tool like Google Analytics can help. You’ll get a better idea of ââwhat content people spend the most time on, how they find your site, and what devices they use to access it.
You can adjust your website accordingly and attract even more users with this information.
8. Offer personalized content
Personalization is one of the essentials of effective ecommerce marketing. By tailoring your website to individual customer needs, you’ll build deeper relationships that can help improve conversions in the long run.
For example, if someone abandons their cart without making a purchase, you can use email automation to contact them and try to win them back. If they’re from your Facebook page, you can send them a coupon or free shipping offer to convince them to complete their order.
And if they are on an email list, you can ask them why they left so that you can improve your site accordingly in the future.
9. Grow in non-traditional channels
While most people think of social media and email when it comes to digital marketing, there are plenty of alternative options available for ecommerce businesses. For example, some platforms, like Instagram and Tik Tok, are popular with a younger population, while live video is on the rise.
If your current strategies aren’t delivering a solid ROI, you might want to investigate some of these newer platforms and see if they can help you reach a whole new audience.
About BlakSheep Creative
BlakSheep Creative is a veteran-owned and operated digital marketing agency with over two decades of experience. They’ve been delivering results to small businesses for years and now want to share six ways to end your digital marketing in 2021 on a high note.
BlakSheep Creative has helped many clients grow their businesses by taking advantage of the latest trends in online marketing, SEO and SEO. website development.
They provide personalized solutions that help their clients achieve their goals through strategic planning and an eye for creativity.
Contact them today to find out more about what BlakSheep Creative has to offer or how they can help you realize your business vision!