Digital Marketing Services

Dominic Wong of IHG leaves digital marketing leader role for blockchain technology company

Dominic Wong stepped down as Director of InterContinental Hotels Group, Malaysia-based Digital Marketing Manager after more than a year to join blockchain technology incubation platform, Master Ventures, as a Marketing Advisor. blockchain. As a blockchain marketing advisor, Wong is responsible for supporting clients by investing, advising and building blockchain-based projects …

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New integrated marketing communication book addresses academic-professional disconnections

DUBUQUE, IA, Jun 15, 2021 / 24-7PressRelease / – While university business and communications programs are essential to the marketing talent supply chain, some professionals say there are critical disconnections. Students are not getting the skills to work in a digitally transformed, data-driven, metrics-driven marketing communications environment. Digitally savvy faculty …

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Spotlight on Graduates: Nathan Warren, PhD ’21

Nathan Warren’s research, PhD ’21, focuses on topics that affect people’s daily lives. He left the University of Oregon with two published papers to his credit, and many more in progress. His research on digital marketing, service marketing, consumer behavior, and cultural marketing has already gained media attention. The first, …

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