Digital Marketing Services – A1 USA Real Estate http://a1usarealestate.com/ Thu, 17 Jun 2021 03:16:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 http://a1usarealestate.com/wp-content/uploads/2021/05/a1-usa-real-estate-icon-150x150.png Digital Marketing Services – A1 USA Real Estate http://a1usarealestate.com/ 32 32 Dominic Wong of IHG leaves digital marketing leader role for blockchain technology company http://a1usarealestate.com/dominic-wong-of-ihg-leaves-digital-marketing-leader-role-for-blockchain-technology-company/ http://a1usarealestate.com/dominic-wong-of-ihg-leaves-digital-marketing-leader-role-for-blockchain-technology-company/#respond Thu, 17 Jun 2021 03:04:40 +0000 http://a1usarealestate.com/dominic-wong-of-ihg-leaves-digital-marketing-leader-role-for-blockchain-technology-company/

Dominic Wong stepped down as Director of InterContinental Hotels Group, Malaysia-based Digital Marketing Manager after more than a year to join blockchain technology incubation platform, Master Ventures, as a Marketing Advisor. blockchain. As a blockchain marketing advisor, Wong is responsible for supporting clients by investing, advising and building blockchain-based projects through internal incubation.

Wong said A + M that it has always been his passion to enter the blockchain and fintech space. With the hospitality and tourism industry hit hard by the pandemic, he felt it was the right time to pursue his next career goals.

“The marketing department is constantly expanding with new hires every month this year. We expect to exceed more than 10 new hires within the account management team which includes account managers, content managers, designers and project managers, ”said Wong.

He joined IHG in late 2019 to lead regional digital growth and drive customer acquisition through brand building and direct booking funnel optimization across Asia-Pacific through programmatic marketing, AI and affiliate. Wong’s LinkedIn said he oversees brands such as Intercontinental, Holiday Inn, Hotel Indigo and Kimpton. A + M reached out to IHG for comment on Wong’s replacement.

Prior to that he worked at m / SIX as Commercial Director, during which he led a team to focus on best practices for delivering strategic and innovative solutions to clients. Wong has experience in the hospitality industry, having worked at Sunway International Hotels and Resorts as Group Director, Digital Marketing. Spending nearly three years there, Wong led a 360 ° digital, social and mobile implementation, e-commerce optimization and new emerging technologies in the market. He has also overseen group-level digital marketing initiatives for other hotel properties such as Sunway Putra KL, Sunway Georgetown Penang, Sunway Hotel Seberang Jaya, Sunway Hanoi, The Banjaran and Phnom Penh.

Prior to that, Wong also worked at FleishmanHillard as Digital Account Manager, Mirum Agency as Account Manager, Vocanic as Senior Project and Engagement Manager and Catcha Group as Services Manager. customers, among others.

Asked about the transferable skills Wong has learned from his past experiences, he said learning doesn’t stop when it comes to digital marketing. “This space keeps growing and what I’ve learned is how to reach consumers and use the right tools at the right time is key. Adapting to new technological environments and implementing new marketing strategies at the right time is key. good time has always been the same, never stop adapting, ”he explained.

Associated article:
Dominic Wong Joins Client Side of m / SIX Malaysia as Digital Manager


Source link

]]>
http://a1usarealestate.com/dominic-wong-of-ihg-leaves-digital-marketing-leader-role-for-blockchain-technology-company/feed/ 0
White Glove Hires New VP of Marketing and VP of Group Shop Products http://a1usarealestate.com/white-glove-hires-new-vp-of-marketing-and-vp-of-group-shop-products/ http://a1usarealestate.com/white-glove-hires-new-vp-of-marketing-and-vp-of-group-shop-products/#respond Wed, 16 Jun 2021 14:09:00 +0000 http://a1usarealestate.com/white-glove-hires-new-vp-of-marketing-and-vp-of-group-shop-products/

BIRMINGHAM, Mich., June 16, 2021 / PRNewswire / – White Glove, a technology-based marketing services company that specializes in turnkey client acquisition and development strategies for financial advisors, has hired Kaijsa Kurstin as vice president of marketing and Chris Hooper as vice president of group workshops products.

“As our business grows and progresses towards our long-term goals, we diligently seek ways to improve our services and prepare for success,” said the CEO of White Glove, Evan kramer. “Kaijsa and Chris are two exceptional additions to our team, both bringing years of marketing and management experience within the consulting industry.” Kramer adds, “Because White Glove was founded by Advisors for Advisors, we’re looking to hire talent who truly understand the industry. Their understanding of what really matters and works for financial advisors gives us an unmatched advantage. We are looking forward to the future. with them on board. “

Kurstin, more recently known as Vice President of Marketing at DMI, is responsible for leading White Glove’s overall marketing strategy, increasing brand awareness and managing the efforts led by acquired and owned media, direct marketing and creative services. Kurstin has spent 20 years working in marketing and public relations, bringing demand generation expertise to the company with multi-faceted digital and integrated marketing programs.

“I am delighted to join this team,” says Kurstin. “Working alongside the talented marketing professionals of White Glove and driving their overall marketing strategy is a privilege. I look forward to helping develop, develop and nurture their marketing efforts to ensure the success of the business. ”

As Vice President of Group Workshop Products, Hooper, most recently known as Director of Digital Marketing and Events at M&O Marketing, is responsible for the development, improvement and improvement of Workshop Products. group of White Glove. Hooper brings over 20 years of strategic marketing and communications experience with a proven track record in promoting brand awareness through social media.

“I saw a huge opportunity working with White Glove,” Hooper said. “Their Done-For-You group workshops are revolutionary within the consultant community, so it’s very exciting to drive the strategy behind improving this product. I am energized by the chance to help this amazing business grow. “

To learn more about White Glove, visit www.whiteglove.com or dial 844-949-9497.

About the white glove
White Glove is a technology-driven marketing services company dedicated to helping financial advisors grow their businesses. White Glove’s exclusive Done-For-You platform gives financial advisors access to powerful marketing solutions to help them reach more clients. With its core service offering of seminars, webinars, one-on-one workshops, social impression management, podcasts and other digital media, White Glove’s Done-For-You model takes the stress out of marketing and frees up time for financial advisors to do what they do best: serve clients. White Glove seminars and webinars are backed by a quadruple guarantee, which means advisors only pay for performance.

Media contact:
Rebecca Steffen
[email protected]

SOURCE white glove

Related links

www.whiteglove.com


Source link

]]>
http://a1usarealestate.com/white-glove-hires-new-vp-of-marketing-and-vp-of-group-shop-products/feed/ 0
New integrated marketing communication book addresses academic-professional disconnections http://a1usarealestate.com/new-integrated-marketing-communication-book-addresses-academic-professional-disconnections/ http://a1usarealestate.com/new-integrated-marketing-communication-book-addresses-academic-professional-disconnections/#respond Tue, 15 Jun 2021 07:26:19 +0000 http://a1usarealestate.com/new-integrated-marketing-communication-book-addresses-academic-professional-disconnections/

DUBUQUE, IA, Jun 15, 2021 / 24-7PressRelease / – While university business and communications programs are essential to the marketing talent supply chain, some professionals say there are critical disconnections.

Students are not getting the skills to work in a digitally transformed, data-driven, metrics-driven marketing communications environment. Digitally savvy faculty members say a long-standing problem is the lack of up-to-date, professional-oriented textbooks.

“I’ve searched for years for a marketing textbook that really focuses on the communicative aspects of marketing,” said Karen Myers, professor and director of graduate studies at the University of California, Santa Barbara Department of Communication. “My current book was good about 10 years ago, but it hasn’t kept up with the latest digital trends. ”

Kendall Hunt’s new version, Integrated Marketing Communication: A Consumer Centric Approach for the Digital Era, by Thomas R. Flynn, James R. Smith and Michael F. Walsh is based on best practices and covers the most sustainable principles of marketing communication, while providing contemporary and digitally focused approaches to key topics in the field.

“The chapters in the book are packed with information that will really give students a feel for how marketing works today with effective visuals and up-to-date examples. It’s fantastic! ”Myers added.

“In addition to being a comprehensive academic textbook, it is also an industry text for professionals,” says Anthony Palomba, visiting professor at the Darden School of Business at the University of Virginia. “The recent cases are nuanced enough to show how important digital marketing is to the IMC ecosystem. This book also does a great job discussing digital strategies, targeting and using categories of consumer data to refine marketing efforts.

Journalist assets, reviews and content highlights

Contact the authors for interviews / comments / quotes / high resolution cover photo at: [email protected]

Publisher Link / Landing Page: Kendall Hunt Publishing Company: https://he.kendallhunt.com/product/integrated-marketing-communication-consumer-centric-approach-digital-era

Amazon US Landing Page: https://www.amazon.com/Integrated-Marketing-Communication-Consumer-Centric-Approach/dp/1524943827/

© 2021, Kendall Hunt Publishing Company, Dubuque, IA ISBN-10: 1524943827 ISBN-13: 978-1524943820
Available in: paper version, digital manual and personalized edition.

Comments
“As a professor in the field of communications, I’ve been looking for years for a marketing textbook that really focuses on the communicative aspects of marketing. My current book was good about 10 years ago, but hasn’t kept up with the latest digital trends. “Integrated Marketing Communication: A Consumer-Centered Approach in the Digital Age” is extremely valuable as it combines the expertise and experience of three authors from different backgrounds. They have created a book that combines theory, industry terminology, and the latest trends in marketing and advertising from an industry insider’s perspective. The chapters are packed with information that will really give students a feel for how marketing works today with effective visuals and up-to-date examples. It’s fantastic!”
—Karen Myers, Professor and Graduate Director, University of California, Santa Barbara Department of Communication (April 2021)

Publicity. Scroll down to continue reading.

“In addition to being a comprehensive college textbook, it’s also an industry text for professionals. The recent cases are nuanced enough to show how important digital marketing is to the IMC ecosystem. This book also does a great job discussing digital strategies, targeting and using categories of consumer data to refine marketing efforts. The full chapters cover major topics such as; attention economy, brand management, campaign budgeting, content marketing, loyalty programs, social media, strategic planning and traditional media. I really appreciate the details and focus on the metrics.
—Anthony Palomba, Visiting Professor, University of Virginia, Darden School of Business, (May 2021)

Highlights of the content
– Integrates the three fundamental IMC documents: consumer profile, creative brief and media plan.
– Focuses on the consumer journey, touch points and improving the consumer / customer experience.
– Identifies critical metrics and KPIs for digital tools: digital signage ads, content marketing, e-commerce, email, experiential marketing, mobile, search, social, social analytics, audio / video streaming, traditional media and Web sites.
– Understands the impact of COVID-19 on various BMI processes and consumer behavior.
– Covers hot topics such as: 5G, AI, brand focus, digital voice assistants, podcasting, public relations metrics and social media analytics.
– Explains the application of strategic, theoretical and data-driven approaches to the message creation process.
– Details budgeting, branding, creation, data analysis, public relations, promotion, traditional and digital media strategies, as well as tactics to improve results.
– Describes marketing and messaging automation software powering data-driven BMI, advertising / marketing technologies, CDPs and programmatic media buying to software suites like Adobe and Salesforce.
– Examines critical issues of regulation and protection of consumer privacy.
– Help readers speak using the language and terms currently used in digital marketing.
– Designed and written for use in academic and professional training environments.

Kendall Hunt Publishing, headquartered in Dubuque, Iowa, is a dynamic provider of quality educational products and services. Using a collaborative, solutions-based approach, Kendall Hunt partners with educators to develop affordable content tailored to the needs of students. Through a combination of superior service, innovative technology applications and an exceptional content library, Kendall Hunt delivers proven results for educators and students. Visit us at www.kendallhunt.com to learn more.


Press release service and press release distribution provided by http://www.24-7pressrelease.com


Source link

]]>
http://a1usarealestate.com/new-integrated-marketing-communication-book-addresses-academic-professional-disconnections/feed/ 0
Digital marketing must be part of the brand building process in 2021 http://a1usarealestate.com/digital-marketing-must-be-part-of-the-brand-building-process-in-2021/ http://a1usarealestate.com/digital-marketing-must-be-part-of-the-brand-building-process-in-2021/#respond Mon, 14 Jun 2021 13:55:47 +0000 http://a1usarealestate.com/digital-marketing-must-be-part-of-the-brand-building-process-in-2021/

Julaine Speight, director of First Internet, says digital can no longer be an afterthought – this is where the majority of consumers first engage with a brand.

When it comes to building a brand, the website and online presence should now be at the center of decisions.

The brand of a company is so important. This is the company’s philosophy, its culture and ethics, its products, its team, customer service, its corporate reputation.

The logo, colors, fonts and design details are the visual representation of this brand. They must work together to grab the customer’s attention, generate recognition and develop loyalty.

Getting it right is vital

It is therefore natural that the creation of a brand often involves so many people. It is a fantastic process and not something that can be done in a short period of time. A brand and its visual representations will hopefully be with a business for a while, in various forms, so getting it right is important. The problem with a lot of people involved is that the water is muddy – and it’s not always the right people.

Sometimes we marketers tend to get too caught up in the creative side of things. Most people don’t work in marketing. They might not appreciate the time it takes to decide on the background, color choice, font, or the symbolic way the crest rises above the dot on the i.

Instead of focusing on design, perhaps the main focus of any brand creation should be the audience. It might be best to keep it simple and focus on what the branding really needs to achieve.

It has to be memorable and work on a range of channels. According to Forbes, presenting a brand consistently across all platforms can increase revenue by up to 23%. If your product packaging, social media posts, website, and promotional materials send a consistent message about your brand’s identity and core values, things will likely be better for your business. Look at Amazon. Their logo is barely Van Gogh, and their homepage isn’t at all “pretty” – but it really works.

Digital: the first stopover

We are in 2021. We live in the digital age. Most people interact with brands online, through websites and social media. Branding must therefore work online – and it must guide the public to take the desired action. Features like white space, placement of calls to action above the waterline, shopping carts or prominent logins are the highlights of website design.

It takes 50 milliseconds for someone to form an opinion about a business based on their online presence. The brand could look great, convey a philosophy, tell a story and cook up a four-course meal – but if the calls to action are lacking, whether it’s a contact button or an ‘add to the basket ”easy to find, then the story becomes irrelevant.

The role of your website, quite simply, is to generate requests or sales. It is a commercial tool. And if these CTAs are missing in the interest of a “clean design” or the like, then they don’t work as one because you are actively opposing the user journey.

That’s why brand building meetings should include the digital marketing team. The website cannot and should not be an afterthought: it is an extremely important part of a business transaction.

A brand creation meeting should include the client, the brand designer, a technical developer, a UX specialist and a digital marketer. This design will undoubtedly be used in several other applications as well, but a bulletin board, newsletter, or editorial staff will not be stopped by these branding decisions. A website will.

Interagency meetings can be brilliant, creative sessions – as long as everyone remembers the end goal. It cannot be an ego trip. A website needs to look good, appeal to the customer, and get the business message across, but it also needs to impact bottom lines by being functional and focused on sales or inquiries.

Style rather than function is meaningless. The brand has to work for your business – otherwise it’s just a pretty image.


Source link

]]>
http://a1usarealestate.com/digital-marketing-must-be-part-of-the-brand-building-process-in-2021/feed/ 0
Law firm marketing for your new law firm http://a1usarealestate.com/law-firm-marketing-for-your-new-law-firm/ http://a1usarealestate.com/law-firm-marketing-for-your-new-law-firm/#respond Sun, 13 Jun 2021 20:04:13 +0000 http://a1usarealestate.com/law-firm-marketing-for-your-new-law-firm/

You are not a trader, you are a lawyer. But any seasoned lawyer knows that you need to get your new law firm’s marketing strategy in order if you hope to propel your business to success. The problem is, you probably don’t know where to start.

There are many different marketing strategies. You might not know which ones are the most important or how to implement a marketing plan that makes sense for your business. Either way, you will need to determine which strategies work best for your firm if you want to beat the competition and become the benchmark lawyer in your area.

Why you should market your law firm

Whether you are a brand new law firm or have an existing practice, it is important that you begin your marketing plan. There are many different elements that go into marketing a business. You need to choose how you will be identified in advertising and online, connect with other lawyers online, choose your brand logo and colors, purchase business cards, and engage in other publicity efforts. your name.

There are two main ways for aspiring law firms to be successful: they create or engage in strong referral programs, and they become well known within the community. In the late 90s and early 2000s, you might have been able to buy a billboard or create an advertisement to attract customers.

However, in today’s society, you also have to sell yourself online. But before you get ahead of yourself, you must first determine what marketing essentials you will need on the first day your new law firm opens.

Indispensable in marketing for new law firms

Before you can open the doors of your new law firm, you will need to have several marketing materials. Some of them are physical materials while others are various virtual tools. Both are equally important at this point in your business.

You will also need to start at this point in your marketing strategy if you are an established business rebranding. This often happens when existing law firms are hiring new managing partners, or have simply decided to move in a different direction in their branding.

No one said marketing your law firm was going to be easy. And you can also expect it to take some time. But your efforts shouldn’t go unnoticed if you plan your marketing strategy right.

Traditional law firm marketing material

First of all, you need to start your branding marketing efforts. Pick the colors, what you want your business to adopt and your brand’s logo. You want to think about how you want your potential clients to see you as their advocate when designing these elements.

From there you can create and print your business cards. Once these are ready, you can begin your new law firm’s networking efforts.

The new generation of lawyers keen to set up their practice might be less interested in traditional law firm marketing materials such as postcards, newsletters, and other tangible materials. But these proven marketing methods are essential for your business.

A key element of marketing in 2021 is your internet presence. You need more than just a website. You need to set up your legal service description and professional bio, website content, law firm email address, and professional email signature block.

You should also start thinking about setting up social media profiles for your new law firm, including LinkedIn. Remember, referrals are one of the best ways for new law firms to get clients. And the only way to get referrals is to make connections, both in person and online.

You may want to consider sending formal announcements to your colleagues and others who may be in your network that your law firm is officially open and accepting clients. Sending tangible cards and virtual announcements can help market your new law firm.

Search engine optimization for law firms

Your law firm is unlikely to be successful if you don’t have a strong online presence on the web. When potential clients are looking for a lawyer, they won’t wait to see a billboard or an advertisement for a lawyer. They will open their web browser and google the “best (practice area) lawyer near me”.

You want your new law firm to appear in one of these top search results, because these are the only ones most people will click on. This is where search engine optimization (SEO) is important.

The legal industry is one of the most competitive online. You’ll be up against established law firms that likely have teams of digital marketers working to improve their sites in rankings. Your law firm may be new, but you can’t afford not to implement an SEO strategy for your site before or soon after you open a business.

The marketing tools you need and can wait for

Once your law firm is open, your marketing efforts shouldn’t end there. You will need to continue to tweak and implement additional marketing measures to help your new law firm be successful.

Once you’ve got your bearings and are ready to expand your marketing efforts, you can take your strategy to the next level. Do you want to get involved in community organizations? Join the bars? set up regular email campaigns? Maybe you want to send customer loyalty giveaways or order swag items and put up giveaways. Maybe your goal is to give back to your community.

Whatever your vision for your law firm, you will need to keep reinventing your marketing strategy over time. Even five years is too long without revitalizing your law firm’s marketing efforts. Your law firm should always keep up with marketing trends. This will help your firm stay ahead of the competition and direct today’s clients to you and your law firm for the help they need.


Source link

]]>
http://a1usarealestate.com/law-firm-marketing-for-your-new-law-firm/feed/ 0
Essential services that a digital marketing agency can provide http://a1usarealestate.com/essential-services-that-a-digital-marketing-agency-can-provide/ http://a1usarealestate.com/essential-services-that-a-digital-marketing-agency-can-provide/#respond Sun, 13 Jun 2021 01:30:58 +0000 http://a1usarealestate.com/essential-services-that-a-digital-marketing-agency-can-provide/

For a business to be competitive, it must have an online presence. In order to maintain a profitable online presence for your business, you need to engage in the type of work done by the best website marketing companies.

While it’s possible to hire an in-house team to manage your online presence and optimize your website, it’s much more cost-effective and stress-free to simply hire a professional digital marketing agency. Let’s take a look at 3 essential things a digital marketing company can do for your business.

Audit your business website

A really useful service that any digital marketing company offers is having your website audited by a web design and performance expert. They can quickly assess the quality of your website both in terms of technical performance and user experience.

They’ll be able to identify the big issues on your site that are causing people to leave before they can make a purchase or find out about your offers. For example, your website home page may load very slowly because you are using cumbersome HTML code or excessively high resolution images.

They can also identify problems and errors on your website which they can also correct for you as they are discovered. This is much more cost effective than having your site audited separately and then trying to fix all the errors yourself.

Perform search engine optimization (SEO)

Search engine optimization (SEO) is one of the main services that a digital marketing company can provide to you. Essentially SEO is all about making your business website as easily identifiable as possible in search engines like Google.

SEO is an ongoing and difficult business that requires expertise and patience to achieve business results. While some rudimentary SEO can be done by just about anyone with a computer; A commercially effective SEO job requires a team of highly qualified and experienced practitioners.

Basic SEO tactics such as keyword integration and off page optimization are all fairly easy to understand, but require a commitment of time and resources to operate effectively. This is why most companies hire a professional SEO agency to manage their SEO work for them.

This is because an SEO business will be made up of people who are experienced in the industry and who know the fastest possible way to generate results for clients. They have the resources and online infrastructure to do SEO work much more effectively than you or your team.

Find, create and manage PPC campaigns on your behalf

Pay Per Click (PPC) advertising is one of the most popular and effective services that a digital marketing company will provide to its customers. Basically, PPC ads work by making you pay Google a certain amount (usually in cents) each time a user clicks on the ad. Google displays this ad prominently next to and among the search results for keywords related to your PPC campaign.

Obviously, finding the right keywords to target and running these campaigns involves hard work involving keyword research and writing infomercials. It also means preparing very compelling landing pages that users “land” on after clicking on the ad.

A digital marketing agency is able to research the best keywords for your campaigns to target and come up with the wording for the ad itself. They’ll have a team of writers on staff who know who to write persuasive calls to action that you can use to get people to click.

Ultimately, hiring a digital marketing business is one of the best things you can do for your business. the company’s advertising efforts. Not getting the right help means your business website will fall behind its competition, no matter how good your product or service is.


Source link

]]>
http://a1usarealestate.com/essential-services-that-a-digital-marketing-agency-can-provide/feed/ 0
Spotlight on Graduates: Nathan Warren, PhD ’21 http://a1usarealestate.com/spotlight-on-graduates-nathan-warren-phd-21/ http://a1usarealestate.com/spotlight-on-graduates-nathan-warren-phd-21/#respond Fri, 11 Jun 2021 18:12:53 +0000 http://a1usarealestate.com/spotlight-on-graduates-nathan-warren-phd-21/

Nathan Warren’s research, PhD ’21, focuses on topics that affect people’s daily lives.

He left the University of Oregon with two published papers to his credit, and many more in progress.

His research on digital marketing, service marketing, consumer behavior, and cultural marketing has already gained media attention.

The first, “Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers”, published in the Journal of Service Research, was written in partnership with Sara Hanson, PhD ’16 – now Assistant Professor at the University of Richmond – and OU professor of marketing Hong Yuan.

“I think considering a question that touches people every day – in this case: how much do I tip for a coffee I haven’t received yet?” – helped this article find such a large audience, ”said Warren.

Another article by Warren, “The Sleep-Deprived Masculinity Stereotype,” published in the Journal of the Association for Consumer Research and co-authored with Troy Campbell, former assistant professor of marketing at Lundquist College and now chief scientist of the On Your Feet Business Services Consulting – explored the ways in which perceptions of masculinity and the social judgments individuals face relate to how much or how little a person sleeps. Research received the highest AltMetric Attention Score – an algorithm that measures the amount of media attention a search item receives – from any trade publication in 2020.

Warren’s research has earned him numerous scholarships and awards, including the Lundquist College of Business Thesis Research Fellowship and the Robin and Roger Best Award for Outstanding Doctoral Research. He has also presented his findings alongside his co-authors at numerous conferences.

Warren recently accepted a position as Assistant Professor of Marketing at BI Norwegian Business School in Oslo, Norway. Despite the tough job market created by the COVID-19 pandemic, Warren credits his ability to secure this position to the advice and support he received from the Lundquist College community, especially the junior marketing faculty who has shared his own experiences and advice with him.

As he begins his career, Warren is eager to continue his research.

“I am excited to use the skills I learned at Lundquist College to continue publishing research that people find interesting and important,” he said.

When asked for advice he would share with his fellow graduates, Warren recalled the words of his advisor Linda Price, formerly of Lundquist College and now professor of marketing at the University of Arizona.

“Whenever I hear someone say that people should follow their passions, I am struck by the many shortcomings of this advice,” he said. “Dr. Price has urged me and countless others to seek answers to the questions we are passionate about. Following these tips helps me stay motivated and feel like my work has a clear purpose.

—Amanda Miner, Lundquist College Communications


Source link

]]>
http://a1usarealestate.com/spotlight-on-graduates-nathan-warren-phd-21/feed/ 0
AutoWeb’s new strategic relationship with CreditIQ provides http://a1usarealestate.com/autowebs-new-strategic-relationship-with-creditiq-provides/ http://a1usarealestate.com/autowebs-new-strategic-relationship-with-creditiq-provides/#respond Wed, 09 Jun 2021 20:05:00 +0000 http://a1usarealestate.com/autowebs-new-strategic-relationship-with-creditiq-provides/

TAMPA, Fla., June 09, 2021 (GLOBE NEWSWIRE) – AutoWeb, Inc. (Nasdaq: AUTO), a robust digital marketing platform providing solutions to auto dealers, agencies and OEMs, today announced a strategic relationship with CreditIQ, a software and services company that enables dealers to deliver seamless digital retail experiences to consumers, to enable AutoWeb visitors to access the sales-ready platform at CreditIQ detail. The collaboration enables buyers using AutoWeb’s search funnel to calculate car payments on a vehicle of interest, streamlining the car buying process for both buyers and sellers.

“As we continue to evolve and expand the matchmaking capabilities that bring dealers and consumers together, our relationship with CreditIQ allows us to enhance the user experience on our digital marketing platforms by providing consumers with captive, OEM independent lease finance and payment offerings. make their purchasing decisions, ”said Jared Rowe, President and CEO of AutoWeb. “We are excited to incorporate CreditIQ’s innovative technology into our customer experience and could not be more impressed with its technology and talented team. As we move forward, we expect this relationship to evolve and help us further amplify the caliber of our products and solutions. “

AutoWeb began integrating these types of new retail-ready components into its customer experience earlier this year. Providing this additional value supports the company’s ability to create more personalized buyer profiles using its sites to understand the type of shopping experience they are looking for, which allows AutoWeb to better match them to sellers. which can deliver an experience at their preferred settings, improving the process for both parties.

After performing a successful test, AutoWeb’s analyzes have shown that the introduction of digital retail tools has resonated with its consumers. By incorporating these features into the final stages of its primary funnel, 39% of consumers who received this feature engaged with it, and 9% of those consumers completed a secondary digital retail conversion event. These high engagement rates validate AutoWeb’s continued product evolution efforts, as they show the potential growth opportunities that better matchmaking skills can help facilitate.

“Our collaboration with AutoWeb provides car buyers with easy access to Credit IQ’s next-generation digital retail technology to research payment options when they identify a vehicle of interest, giving buyers the ability to correctly assess the purchase of the vehicle that best suits their budget, ”said Bill Liatsis. , co-founder and CEO of CreditIQ. “We look forward to continuing to work closely with AutoWeb to support the evolution of its products and performance targets. ”

About AutoWeb, Inc.
AutoWeb, Inc. provides high quality leads, clicks, and related marketing services to auto dealers and manufacturers across the United States. The company also provides solid and original online automotive content to consumers to help them make informed car buying decisions. The company pioneered the automotive Internet in 1995 and has since helped tens of millions of auto consumers search for vehicles; connected thousands of dealerships nationwide with motivated car buyers; and has helped every major automaker market their brand online.

Disclaimer Regarding Forward-Looking Statements
Statements in this press release that are not historical facts are forward-looking statements under federal securities laws. Words such as “anticipates”, “could”, “could”, “estimates”, “expects”, “projects”, “intention”, “pending”, “considers”, “believes”, “Shall” and similar substantive words, or the negative of those words, used in connection with any discussion of future transactions or financial performance identify forward-looking statements. In particular, statements regarding expectations and opportunities, expectations and capabilities of new products, projections, statements regarding future events and our outlook regarding our performance and growth are forward-looking statements. These forward-looking statements are not guarantees of future performance and involve assumptions, risks and uncertainties that are difficult to predict. Actual results may differ materially from what is expressed or implied in these forward-looking statements. AutoWeb makes no commitment to publicly update any forward-looking statements, whether as a result of new information, future events, or otherwise. Important factors that could cause actual results to differ materially from those expressed or implied by forward-looking statements include federal and state government responses to the COVID-19 pandemic; changes in general economic conditions; the financial situation of automobile manufacturers and dealers; disruptions in automobile production; changes in fuel prices; the economic impact of terrorist attacks, political revolutions or military actions; AutoWeb’s Internet security measures fail; the economic impact of epidemics and pandemics; attrition of dealers; pressure on dealer fees; increased or unexpected competition; failure of new products and services to meet expectations; failure to retain key employees or attract and onboard new employees; actual costs and expenses exceeding charges borne by AutoWeb; changes in laws and regulations; legal business costs, including the defense of lawsuits and the conduct of investigations and related cases; and other matters disclosed in documents filed by AutoWeb with the Securities and Exchange Commission. Investors are strongly encouraged to consult the Company’s Annual Report on Form 10-K for the year ended December 31, 2020 and other documents filed with the Securities and Exchange Commission for a discussion of the risks and uncertainties that may arise. could affect the business, results of operations or financial condition. of the company and the market price of the company’s shares.

Media contacts
Beth P. Quezada
Communication & Culture Manager
AutoWeb, Inc.
949-862-1391
beth.quezada@autoweb.com


Source link

]]>
http://a1usarealestate.com/autowebs-new-strategic-relationship-with-creditiq-provides/feed/ 0
Newswire Explains The What, Why & How Of Digital Marketing In The Smart Start Guide http://a1usarealestate.com/newswire-explains-the-what-why-how-of-digital-marketing-in-the-smart-start-guide/ http://a1usarealestate.com/newswire-explains-the-what-why-how-of-digital-marketing-in-the-smart-start-guide/#respond Tue, 08 Jun 2021 15:45:00 +0000 http://a1usarealestate.com/newswire-explains-the-what-why-how-of-digital-marketing-in-the-smart-start-guide/

NEW YORK, NY / ACCESSWIRE / June 8, 2021 / Newswire, an innovative tool press release distribution company whose mission is to help small and medium-sized businesses in all sectors strengthen their online presence through effective media communication and marketing strategies, shares its expertise in digital marketing in a new Smart Start guide.

More than ever, creating and implementing a digital marketing strategy is imperative, as more than 4.6 billion people worldwide use the internet.

A digital marketing strategy can help businesses of all sizes and in all industries reach their target audience where they are located and generate significant return on investment (ROI) when campaigns are properly optimized.

As the attention of consumers online intensifies, Newswire shares the what, why and how of digital marketing in its Smart Start Guide which covers a range of topics including:

  • Examples of digital marketing

  • The importance of digital marketing

  • How to create a digital marketing strategy

  • And more

“At Newswire, we have created a holistic approach to integrated media and marketing communications,” said Charlie Terenzio, chief marketing officer and senior vice president of media and marketing communications at Newswire. “Our media and marketing experts ensure that our clients create a sense of cohesion between different marketing channels in order to deliver the right message to the right audience at the right time.”

Companies that are part of Newswire Guided media and marketing tour The program can leverage its team and innovative technology to identify media opportunities, create compelling stories, launch targeted campaigns, deliver overall performance reports, and develop a holistic digital marketing strategy.

Download the Smart start to digital marketing guide to learn more.

About Newswire

Newswire provides media and press release delivery (SaaS) software and services that enhance the acquired media advantage: greater brand awareness, increased traffic, better return on marketing and media communications spend, and competitive advantage. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information visit http://www.newswire.com.

Contact information

Charlie terenzio
News wire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766
Email: charlie@newswire.com

Related images

SOURCE: Press wire

See the source version on accesswire.com:
https://www.accesswire.com/650904/Newswire-Explains-the-What-Why-and-How-of-Digital-Marketing-in-Smart-Start-Guide


Source link

]]>
http://a1usarealestate.com/newswire-explains-the-what-why-how-of-digital-marketing-in-the-smart-start-guide/feed/ 0
Minnions Tech fills the gap in business promotion http://a1usarealestate.com/minnions-tech-fills-the-gap-in-business-promotion/ http://a1usarealestate.com/minnions-tech-fills-the-gap-in-business-promotion/#respond Tue, 08 Jun 2021 06:55:00 +0000 http://a1usarealestate.com/minnions-tech-fills-the-gap-in-business-promotion/

Bangalore (Karnataka) [India], June 8 (ANI / PNN): With a vision to help businesses in all parts of the country thrive online, Minnions Tech launched their digital marketing company.

For anyone who doesn’t know, Minnions Tech is a leading digital marketing company headquartered in Bangalore, India that is currently poised to be one of the top digital marketing companies in Bangalore. and in the country.

Minnions Tech provides services like Social Media Marketing, Google Ads, Branding, Web Design, Social Media Management, and Online Reputation Management.

Since its inception in 2017, the company has provided services to 50,000 clients, managed over 30 Cr marketing budgets generated on 5 Lac Leads and managed to generate 200-500% growth for their clients during the first year of association. Minnions Tech spends 15% of their working time observing recent trends and improvements and trying different things with new strategies.

The company has worked with some of the well-known names in the industry such as Marriott, Fastrack, Max, Amazon, Dietitian Bibha, and more.

In addition to providing digital marketing services at the most affordable cost, they have also pioneered influencer marketing, where YouTubers, Instagram influencers or any platform that influencers can set up their account can make money by. online through their publications.

Minnions Tech covers all aspects of digital marketing with Minnions Host, Minnions Automation, The SMS Sender, Minnions Chat and Advisiting Card.

Bivek Kumar, founder of Minnions Tech, says “the company has a vision to help businesses boost their online presence through expert digital marketing strategies to increase lead numbers.” With his concentrated enthusiasm he started this business in 2017 with the initial funds saved and slowly with time and the help of a skilled team made this company a leading brand in the industry.

This story is provided by PNN. ANI will not be responsible for the content of this article in any way. (ANI / PNN)


Source link

]]>
http://a1usarealestate.com/minnions-tech-fills-the-gap-in-business-promotion/feed/ 0