Digital Marketing Services – A1 USA Real Estate http://a1usarealestate.com/ Tue, 13 Sep 2022 06:14:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://a1usarealestate.com/wp-content/uploads/2021/05/a1-usa-real-estate-icon-150x150.png Digital Marketing Services – A1 USA Real Estate http://a1usarealestate.com/ 32 32 Why is Performance Marketing a necessity for companies? https://a1usarealestate.com/why-is-performance-marketing-a-necessity-for-companies/ Tue, 13 Sep 2022 06:14:18 +0000 https://a1usarealestate.com/why-is-performance-marketing-a-necessity-for-companies/ Why is Performance Marketing a necessity for companies? Written by Amitek Sinha, COO, ET Media Labs. Over the past few years, online shopping has become the new normal for consumers. With an increase in average customer spending, brands with their products are readily available to meet their diverse and …]]>


Marketing a necessity for companies?”/>


Why is Performance Marketing a necessity for companies?

Written by Amitek Sinha, COO, ET Media Labs.

Over the past few years, online shopping has become the new normal for consumers. With an increase in average customer spending, brands with their products are readily available to meet their diverse and growing needs. To create market value and provide better services, product information must reach the prospect at the right time. This is why companies are implementing several marketing strategies to find ways to move forward with their goals. Hence, new era digital marketing techniques such as performance marketing are being deployed to thrive in the competitive market. Additionally, marketers today have several tools to gather data about their customers. Thus, an analytical approach can create valuable insights for businesses.

Performance Marketing: Effective Method to Get Better Conversions

Marketing strategies must be adequate to develop the business in the right direction. Moreover, to maintain eminent traction in the market, companies need to improve their ways to get better benefits from the plan. The focus of this strategy is basically on campaign performance. In performance marketing, companies are charged when they achieve targeted results. Therefore, the cost to the business is relatively less.

The procedure mainly involves deploying advertisements to get clicks and eventually convert leads into customers. Businesses can opt for metrics such as conversions, clicks or leads to measure the effectiveness of the strategy. Additionally, this strategy focuses tightly on customer engagement, reach, cost of acquisition, and conversions. Ultimately, businesses need remarkable returns on their investments, and performance marketing initiates this process.

In general, there are four pillars of the performance marketing process. They are responsible for ensuring the successful implementation of the strategy. The main group are retailers and merchants who seek to promote their products in the market by using affiliate partners. Another pillar is publishers who own websites, platforms or marketing spaces that enable the process of brand recognition with traffic generation. Next are third-party tracking platforms that facilitate brands to publishers using performance marketing strategies. Additionally, they provide tools to customers such as product feeds, links, banners, and performance tracking instruments. Finally comes the outsourced process managers (OPM) who regularly engage in performance marketing services for companies that cannot use their internal resources. Together, these four players complete the performance marketing ecosystem.

Benefits Performance Marketing Offers Businesses

Unlike traditional marketing methods, performance marketing focuses on actions and conversions. Therefore, businesses get a holistic perspective of their deployed campaign. Moreover, it ensures that the capital investment is used effectively and efficiently.

Business needs results, and performance marketing provides real-time data that can be used to measure results and effort. Moreover, with relevant information, facts, and representations, organizations can make data-driven decisions. In terms of branding, these strategies can create awareness and establishment to attract new customers that increase revenue. When combined with digital marketing, it generates a targeted approach to achieving positive results.

The basic payment models used in performance marketing are cost per click (CPC), cost per acquisition (CPA), cost per impression (CPM), cost per lead (CPL), etc. These strategies have no fixed amount and only costs. when a customer responds to a call to action (CTA). Businesses are always trying to lower their customer acquisition cost (CAC) and following performance marketing concepts is a supportable strategy for budget administration.

Final Thoughts

Performance marketing as a strategy reduces cost risk as the business must release payments when a goal is successfully achieved. This target may be different depending on the area of ​​the business. It can be a buy, click, sell or any call to action. Another benefit for businesses is that they can cater to hard-to-reach audiences. As campaigns become more diverse, information reaches more customers. Additionally, by managing funds allocated to underperforming or overperforming campaigns, companies can divert budget to other operations and thereby facilitate better resource allocation. Additionally, ads cost less and the profit margin tends to increase with quantifiable ROI.

The pandemic has rapidly changed consumer shopping habits, both online and offline. Therefore, to support their businesses in rapid digitization, companies must innovate themselves with unique marketing strategies. Digital marketing tactics are also experiencing new trends where advertisements are more personalized and automated. Therefore, to measure the effectiveness of campaigns, performance marketing techniques are needed. The performance-oriented course helps businesses understand the customer better and also keeps them in line with their goals. With growing prospect expectations, businesses will need to incorporate performance marketing into the design of their campaigns and digital marketing plans.

DISCLAIMER: The opinions expressed are those of the author alone and Adgully.com does not necessarily endorse them.

]]>
Church and State Marketplace Welcomes Makers, Movers and Shakers https://a1usarealestate.com/church-and-state-marketplace-welcomes-makers-movers-and-shakers/ Sat, 10 Sep 2022 15:00:00 +0000 https://a1usarealestate.com/church-and-state-marketplace-welcomes-makers-movers-and-shakers/

SALT LAKE CITY–(BUSINESS WIRE)–Church & State, a 501(c)(3) nonprofit organization dedicated to building a sustainable ecosystem of startups and small businesses, is remodeling its historic 23,000-foot work and event space squares into a gathering place that brings together diverse communities. With a mission to promote productivity and well-being, Church & State is open to anyone looking to connect, collaborate, and contribute to collective growth.

The recent opening of Café Juniper, a café offering comforting and creative drinks, pastries and artisan toast, has transformed Church & State into a destination where people want to linger. Sunlight filters through beautiful stained glass, making the dog-friendly space an inviting hangout for the neighborhood. Located in the heart of downtown Salt Lake City at 370 S. 300 East, Church & State has been a mainstay in the entrepreneurial community since 2014.

“When people with different interests and backgrounds come together, amazing things can happen,” says June Chen, MD, co-founder of Church & State. “By deliberately blending creators and entrepreneurs in a space where retail and office blend seamlessly, we hope to spark collisions that will lead to new friendships and new ideas.”

Visitors to Church & State can indulge in an upscale barbershop experience at Retro Barbers, where professional pin-ups specialize in classic haircuts, razor shaves and beard trims made to order. the hand. They can train in modern Brazilian jiu-jitsu at Combat Arts Jiu Jitsu or strengthen their core at Polestar Pilates. Church & State is also home to professional services firms such as Alta Bookkeeping, an outsourced accounting and auditing services company, and Monarch Social, a digital marketing agency.

On the second Tuesday of each month, Church & State hosts The Night Market, a nighttime market produced by SLC Lunatics featuring an array of local vendors and live entertainment. The next market will take place on September 13, 2022, from 8 p.m. to 11 p.m.

For more information on spaces currently available at Church & State, email info@cs1893.com.

About Church and State

Founded in 2014, Church & State is a 501(c)(3) nonprofit organization dedicated to creating a sustainable ecosystem that provides entrepreneurs, startups, and small businesses with the essentials needed for success. To learn more, visit https://www.cs1893.com/.

]]> CFPB uses supervisory authority UDAAP to focus on digital marketers | Buchalter https://a1usarealestate.com/cfpb-uses-supervisory-authority-udaap-to-focus-on-digital-marketers-buchalter/ Wed, 07 Sep 2022 22:42:05 +0000 https://a1usarealestate.com/cfpb-uses-supervisory-authority-udaap-to-focus-on-digital-marketers-buchalter/

Continuing a recent trend, the CFPB claimed its Unfair, Deceptive and Abusive Practices (UDAAP) oversight authority to claim that some digital marketers, including what it calls “Big Tech,” are facing a potential liability of the UDAAP and the oversight of the CFPB.

Digital marketers, including “big techs,” who are “materially involved” in creating content for consumer financial products, are subject to oversight and enforcement by the CFPB and other regulators, and can face the responsibility of the UDAAP

In a recent rule of interpretation, the CFPB clarified when digital marketers and digital providers of financial products would be subject to consumer financial services regulation. The CFPB pointed out specifically that this would apply to Big Tech companies that engage in such practices.

The rule applies to a digital marketer who “offers or supplies a financial product or service intended for use by consumers primarily for personal, family or household purposes” and who provides services such that he has a “material involvement” with the party for which he is marketing. The marketer’s “material involvement” includes helping identify or screen potential customers and placing content that affects consumer engagement or buying behavior, the rule says. In its announcement of the rule, the CFPB said:

Digital marketers who are involved in the identification or selection of potential customers or the selection or placement of content to affect consumer behavior are generally service providers for the purposes of the law. Digital marketers acting as service providers may be held liable by the CFPB or other law enforcement agencies for engaging in unfair, deceptive, or abusive acts or practices, as well as other breaches of protection. consumer finance.

The rule of interpretation said this applies to digital marketers when their advertisements, algorithms and programs enable company marketing to identify marketing targets “with desired characteristics and determine if and/or when specific consumers see an advertisement”.

The CFPB clarified that this interpretive rule applies to Big Tech. CFPB Director Chopra said, “When Big Tech companies use sophisticated behavioral targeting techniques to market financial products, they must comply with federal financial consumer protection laws. Federal and state law enforcement can and should hold these companies accountable if they break the law.

There is an exception for entities that traditionally provide or arrange “time and space” for advertising through traditional media. Noting the limitations of the exception, the CFPB stated:

Digital marketing providers have transformed advertising. Traditional advertising relies on delivering a product or service to as wide an audience as possible… Digital marketers, on the other hand, seek to maximize individuals’ interactions with advertisements. Thus, digital marketers are moving beyond the traditional roles of traditional “media source” marketing companies.

The CFPB’s recent use of UDAAP’s authority to expand its reach without resorting to the formal rule-making process

By asserting that the UDAAP gives it the power to regulate entities, the CFPB has set out broad views of its oversight and enforcement authority without the need to craft a proposed rule that would require public comment. and compliance with the Administrative Procedures Act. Buchalter recently issued Client Alerts regarding this use of UDAAP authority to claim supervisory or enforcement authority without issuing a proposed rule regarding:

As the CFPB continues to be increasingly active and assertive, its use of the UDAAP as a tool for extending authority may become more frequent.

]]>
Mirum Wins IDFC Mutual Fund Digital Mandate https://a1usarealestate.com/mirum-wins-idfc-mutual-fund-digital-mandate/ Mon, 05 Sep 2022 05:36:09 +0000 https://a1usarealestate.com/mirum-wins-idfc-mutual-fund-digital-mandate/

Mirum, a leading full-service digital solutions agency of the WPP Group, has won the digital rights for IDFC Mutual Fund.

As part of the mandate, Mirum will deliver a bouquet of digital services for IDFC MF. Mirum will provide brand strategy, creative services and manage social media platforms for the brand. Mirum, a Salesforce Crest Consulting Partner, will implement Salesforce Marketing Cloud and provide managed services for a seamless marketing automation solution. IDFC MF will also use Mirum’s technology services for web development, UI/UX and SEO.

The account will be managed by internal Mirum teams from their office in Mumbai.

Commenting on the win, Mihir Karkare, EVP, Mirum India said, “We are pleased to partner with IDFC Mutual Fund. It is a proud moment for Mirum to win such an important digital mandate and is a testament to our digital capabilities. look forward to servicing the IDFC MF account and are confident to provide a seamless solution.

Read more news on (Internet Advertising India, Internet Advertising, Advertising India, Digital Advertising India, Media Advertising India)

For more updates, be social connected with us on
Instagram, LinkedIn,
TwitterFacebook & Youtube

]]>
Meet the 22-year-old ‘digital nomad’ who earns $11,000 a month traveling the world https://a1usarealestate.com/meet-the-22-year-old-digital-nomad-who-earns-11000-a-month-traveling-the-world/ Fri, 02 Sep 2022 13:43:27 +0000 https://a1usarealestate.com/meet-the-22-year-old-digital-nomad-who-earns-11000-a-month-traveling-the-world/

Louise Truman’s travels began in 2019 when she flew to Tanzania to climb Mount Kilimanjaro. After graduating from high school that summer, she worked as a digital marketer while studying Spanish and history at King’s College London.

She says the pandemic has provided her with the perfect opportunity to “invest in herself” and that she has generated a steady income in digital marketing through 2021. This has allowed her to travel the world while working remotely, visiting countries like Costa Rica, Tanzania, and South Korea.

She developed a social following after posting on TikTok. His main source of income soon became social media and content creation. She now earns $11,000 a month as a “digital nomad,” traveling the world and sharing her adventures with her 139,000 subscribers.

Louise Truman profile on TikTok

“Becoming a digital nomad was entirely accidental, but no one around me was surprised. It was the best decision I’ve ever made,” said Truman, from Surrey in southern England. Her love for travel began at age 13 when she signed up and raised funds for a scientific expedition measuring radiation in Greenland.

“I only went there so I could spend three weeks crossing glaciers, climbing mountains and dodging the occasional polar bear,” she said.

After finishing school at the age of 18, she landed a job as a digital marketing assistant, which went completely virtual when the pandemic hit.

“As difficult as the pandemic has been for me mentally, I’ve never had such an opportunity like this to invest in myself. During the first six months of confinement and provisional reopening, I networked like crazy on LinkedIn.

“I landed two new freelance marketing contracts, learned incredible amounts from mentors, and started a social mobility project to help college students,” Truman said. By the spring of 2021, as the world began to open up again, she had established herself with a “reliable and consistent digital marketing income.”

“I had never seen so much money in my life. During my time working remotely as a marketer, I had a five-figure month. It was entirely from my marketing work and my investments, especially the sale of sweat stocks,” she said.

She currently has 139,000 followers and her account has received over 7 million likes in total. She attributes this to her background in digital marketing, where she learned how to create her personal brand and set a price for the content she produces.

“As a content creator, most of my time is spent creating content. I do a few brand deals every month – not something I want to overload my social media with – and because they pay so well I don’t have to do much to exceed my levels of previous income,” Truman said. She revealed that in the past two months, she has made $11,000 from content creation alone.

“The best part about this is that as my social networks continue to grow, I’ll be able to charge more for the same amount of work. It’s already a much happier work-life balance. I’m so excited to see where it goes over the next two years,” she said.

Tips for becoming a digital nomad according to Truman:

1. “Run, don’t walk away from any networking girls (read: pyramid scheme) in your DMs (direct messages). The vast majority of people who pay to start these ‘businesses’ are losing a lot of money.

2. “If a company trusts you to work remotely, they must have complete confidence in your expertise, which means you’ll likely need previous experience in the industry in which you want to work remotely.”

3. “You put yourself at a disadvantage if you don’t network. It can be as simple as sending a personalized LinkedIn message.

4. “If you don’t start now, you’ll regret not starting sooner.”

5. “Even if you fail, you will have learned a lot, about yourself as you travel the world, or perhaps about the best way to work for you.”

]]> Gambling.com Group Announces 2022 American Gambling Awards https://a1usarealestate.com/gambling-com-group-announces-2022-american-gambling-awards/ Wed, 31 Aug 2022 14:00:00 +0000 https://a1usarealestate.com/gambling-com-group-announces-2022-american-gambling-awards/

CHARLOTTE, North Carolina–(BUSINESS WIRE)–Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Group”), a leading provider of player acquisition services to the global gambling industry Regulated Online, today announces the return of American Gambling Rewards after suspending the program in 2021 due to Covid-19. The American Gambling Awards was launched in 2019 as the first awards program dedicated exclusively to the online gambling market in the United States. The 2022 program will celebrate the significant growth and increased cultural acceptance that regulation, betting and gaming has enjoyed over the past four years, expanding to over 30 states – with more expected to go live soon .

The Gambling.com Group’s 2022 American Gambling Awards will feature 12 award categories recognizing regulated operators active in the US market, as well as industry service providers, policymakers, attorneys, regulators and others who play a vital role in the development of the US market for online gambling.

Nominations for each award category will be evaluated by a panel of distinguished expert judges, all of whom have specific US experience.

As in previous years, winners will receive exclusive American Gambling Awards golden eagle trophies, engraved with their details. Produced by Society Awards – the company that produces the Oscars®, Golden Globes® and Emmys® – the Golden Eagle Trophy is an 11-inch gold-plated pewter statuette of an American bald eagle, resting proudly in front of a heap casino chips.

New this year, the 2022 program will reward winners with individual, personalized announcements instead of a traditional awards event. The Gambling.com Group will host the American Gambling Awards winners, judges and other partners invited to an exclusive VIP dinner at the world-renowned restaurant Carbone in New York in December. The intimate celebration will serve as the culmination of the program and commemorate a year of remarkable success in the industry.

Charles Gillespie, Group CEO of Gambling.com, said: “I am truly delighted to be reviving the American Gambling Awards. It is so important that the good work of all the key players in this industry is recognized – especially on the political side. As more states regulate, it’s critical that policymakers look to past successes rather than trying to reinvent the wheel. The American Gambling Awards aim to shine a light on public policy that delivers, guiding future decision-makers towards the approaches we believe work best for consumers. We look forward to a fabulous evening at Carbone to celebrate not only the winners, but also the great momentum of the American online gaming industry.

Nominations for the 12 award categories are now open. Other key dates include:

  • September 30, 2022 – Applications due

  • October 5, 2022 – Announcement of finalists

  • November 1, 2022 – Announcement of winners

  • December 1, 2022 – Winners dinner by invitation only at Carbone

For more information on the American Gambling Awards, including a full list of award categories and judges, please visit www.gambling.com/us/awards.

About Gambling.com Group Limited

Gambling.com Group Limited (Nasdaq: GAMB) is an award-winning performance marketing company and one of the leading digital marketing service providers active in the online gambling industry. Founded in 2006, the Group operates from offices in the United States, Ireland and Malta. Through its proprietary technology platform, the Group publishes a portfolio of leading branded websites, including Gambling.com, Bookies.com and RotoWire.com. As of August 30, 2022, the Group owns and operates more than 50 websites in seven languages ​​in 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and l fantasy sports industry.

]]>
RedShift Digital Marketing: an agency in Pittsburgh offering results-driven professional services to help businesses grow in their industries https://a1usarealestate.com/redshift-digital-marketing-an-agency-in-pittsburgh-offering-results-driven-professional-services-to-help-businesses-grow-in-their-industries/ Mon, 29 Aug 2022 22:03:11 +0000 https://a1usarealestate.com/redshift-digital-marketing-an-agency-in-pittsburgh-offering-results-driven-professional-services-to-help-businesses-grow-in-their-industries/

Pittsburgh, Pennsylvania – RedShift Digital Marketing offers results-driven digital marketing services through its professional team of digital marketers. The company develops personalized digital marketing plans for each client based on their size, goals, and audience, among other influencing factors. Each of these plans has defined goals and objectives, realistic expectations, skillful means of execution, and measurable results.

The Pittsburgh SEO company sets key performance indicators to inform plan effectiveness throughout the marketing process. They work collaboratively with their clients by taking the time to understand the visions and needs of the clients. The agency creates a seamless experience by maintaining high levels of accountability and communication between them and their clients at all times.

The Pittsburgh marketing agency has eliminated excess, inconsistency and unpredictability with its digital game plan. They focus on five major components of digital marketing: consumer, platform, content, distribution and conversion. The company builds a buyer persona for its customers, possessing the tastes and preferences of its target market. They create a compelling brand with a consistent message that they use to market on clients’ websites and social media channels.

RedShift Digital Marketing creates content like blogs, downloads, videos, and print that appeal to their customers’ target market to inspire brand loyalty. They identify promotion through social media, email marketing, paid advertisements, and public relations to help their clients rise above the common noise that bothers customers on these platforms. The marketer offers free, no-cost, no-obligation strategy sessions and an in-depth marketing audit every month.

The Pittsburgh advertising agency uses cutting-edge technology and software to help its clients stand out in the industry. Due to the rapid haggis of technology and the internet, they are continually updating their methods to adopt new proven techniques. They are customer-centric and have developed their processes and services around customer needs. Their results-driven approach allows them and their clients to track progress and quickly make meaningful adjustments to achieve their goals.

The company rep had this to say about their services,

“We used to be on your side of the desk, agency clients. After many negative experiences, we knew there had to be a better way. So we created RedShift to be the agency we would have liked to work with. We believe that nothing is more important than putting in place the basic structure of a results-driven digital marketing game plan to simplify, strengthen and scale your business. »

In addition to digital marketing, RedShift Digital Marketing offers other services such as inbound marketing, SEO, local SEO, content and search engine marketing, social media marketing, and traditional advertising. During a consultation, they guide clients on the most appropriate services that can help them achieve the desired growth and rewards.

RedShift Digital Marketing is located at 436 7th Avenue Suite 200, Pittsburgh, PA, 15219, USA. Contact their staff by calling 4126972800. Visit the company’s website for more information on their results-driven digital marketing services.

Media Contact

Company Name
Redshift Digital Marketing
Contact Name
Jeff Lizik
Call
4126972800
Address
436 7th Avenue, Suite 200
Town
Pittsburgh
State
Pennsylvania
Postal code
15219
Country
United States
Website
https://redshiftdm.com/

]]>
Pearl River launches new website focused on user accessibility https://a1usarealestate.com/pearl-river-launches-new-website-focused-on-user-accessibility/ Sat, 27 Aug 2022 18:00:39 +0000 https://a1usarealestate.com/pearl-river-launches-new-website-focused-on-user-accessibility/

Pearl River launches new website focused on user accessibility

Posted at 12:57 p.m. on Saturday, August 27, 2022

By Laura O’Neill

PRCC Public Relations

POPLARVILLE, Mississippi – Pearl River Community College is taking the need for stellar online features to heart with the launch of a new website. The new website has improved the user experience while showcasing all that The River has to offer.

Visitors will find a completely different layout from the previous one in this new improved version. All information is placed in main pillars according to audience with sections such as: About the College, Academics, Future Wildcats, Current Wildcats, Life at The River and PRCC Athletics. Even subpages such as class schedules have a clean new look that’s easier to navigate.

“The evolution of the digital student has heightened our desire to create a more user-friendly and easy-to-navigate digital experience for our students,” said Candace Harper, vice president of enrollment management and business services. “We know that this generation of students, along with the convenience of the Internet, has fundamentally changed the way students research institutions of higher education.”

Over the past year, PRCC has worked alongside Mpressed to create a website that is easy to manage while presenting a seamless user interface for the public. The pages are configured for optimal navigation allowing visitors to quickly find the information they need.

“We felt it was time to give the website a fresh look while working on the functionality of the website,” said Assistant Director of Digital Services and Webmaster Richard Gleber. “With the redesign, we gave our potential Wildcats and our current Wildcats their own spaces to find the information that is important to them. We are excited about the new look and have enjoyed working with Mpressed throughout the planning, design and implementation phase.

Digital marketing experts expect the average website visitor to form an opinion in as little as 15 seconds. The loading speed combined with the simplified information access routes provides the exceptional experience desired on the new PRCC website.

“Research shows that we have a very short moment to capture a student’s attention and stand out from our competitors,” said Harper. “Our website is the most important consumer tool we can provide, with over 92% of students looking for a college website as part of their decision-making process.

“Through focus groups of high school students, college students, non-traditional students, and employees, we learned that students want minimal text, key points, more engaging graphics, and an experience accessibility that appeals to today’s student.”

It is important to note that with the new and improved layout, many pages change location, so previously bookmarked pages may not take users to where they were previously accustomed.

]]>
PR News | Agencies still have a role to play in the world of tech PR https://a1usarealestate.com/pr-news-agencies-still-have-a-role-to-play-in-the-world-of-tech-pr/ Wed, 24 Aug 2022 16:59:42 +0000 https://a1usarealestate.com/pr-news-agencies-still-have-a-role-to-play-in-the-world-of-tech-pr/
Kyle Austin

As the tech market has been reassessed over the past quarter and marketing costs come under scrutiny for venture-backed companies facing cutbacks and layoffs, I’ve heard echoes of the beginning of this year when renowned technology founders and communications managers have recommended startups ditch their PR agencies.

Aside from cost, these arguments generally boil down to: Growth-focused tech brands can be more effective by shifting their focus away from earned media and moving straight into direct communication with their customers.

The biggest problem with this view is that if a tech company’s PR agency is only responsible for securing TechCrunch articles, there is an outdated perception of what PR firms can offer. Companies that only focus on media placements are a thing of the past. While the next generation of agencies remain expert storytellers, they are also digital experts who can find the medium to present it to the right audience at the right time. This means creating content for a viral TikTok, an expertly targeted social media campaign, creating sponsored content for podcasts, and producing stories and thought leadership that engage viewers and change perspectives through proprietary channels.

PR firms using these broader marketing playbooks add tremendous value to the startups in their portfolios. Using this to better understand what the best tech PR startups or companies are doing, let’s debunk some common PR misconceptions in the tech world.

Myth: Salaried employees can better tell the story of the company.

Do: Agencies are adept at telling stories that resonate rather than regurgitating “kool-aid.”

When startups hire a PR agency, you get the value of third-party experts who aren’t just drinking Kool-Aid in-house marketing — they’re looking to use their expertise to align the company’s product story with customers and overall market needs, whether SaaS, crypto, cybersecurity, AI or another industry. Agencies are adept at creating the dual-track PR campaigns private tech companies typically need to drive customer acquisition and simultaneously increase awareness among potential investors. Additionally, the industry relationships developed by working with hundreds of technology companies, combined with their knowledge of high-end content and distribution, enable agencies to more effectively manage large-scale communications while reaching targeted audiences better. than relying solely on an in-house team.

Myth: Tech brands spend too much time creating story ideas for their agency.

Do: Good agencies are a partner that creates engaging, data-driven stories themselves.

Companies will always be involved to some degree in the work of an agency – they are the ones being represented, after all. But today’s PR firms don’t just listen to a company story one day and pitch it to the the wall street journal the following. Businesses today use what they learn and create newsworthy stories and narratives with their years of experience that can feel comfortable across owned and earned media channels. These stories can be relayed in e-books, white papers, newsletters, podcasts and more. Of course, there will always be some oversight from a company, but in all honesty, the same degree of oversight is needed for an internal team as well.

Myth: The mediated strategy of the agencies is outdated.

Do: Good agencies are more than media relations machines.

An ever-growing number of startups and PR reps competing for space in an ever-shrinking pool of tech publications has made earned media harder than ever. PR agencies that limit themselves to this small pool of publications are doomed to fail. Many next-gen PR shops serving the tech industry have a payroll more dedicated to content production than media relations. They also have people dedicated to shaping company narratives, creating organic and paid social campaigns, engaging with influencers and beyond. A placed story still has huge marketing and business value, but because the ability to place these stories is limited, new tools in the PR handbook must be used.

Myth: There is no way to measure the results you are paying for.

Do: There are, and there are more than one.

As the boundaries of PR blur with content marketing and even digital advertising, there are more ways than ever to measure results – content tracking, improving SERP results, Google Analytics, social media and sentiment gauges are just a few. Combined with the tech industry’s adoption of marketing and sales metrics that tell you precisely who is watching your content and when and how they’re doing it, it’s easier to see how effective an agency’s strategy is. . This measurement, combined with the most powerful tool – word of mouth – means seeing precisely what you are paying for.

Myth: A better long-term strategy is to create PR programs from within.

Do: In an economy where there are many jobs, your agency can be a more profitable option in the long run.

In today’s technological world, workers change jobs frequently. They most often stay with a company for two years and then decide to jump to greener pastures. In this job-hopping economy, a good agency partner can stabilize technology marketing teams that continue to experience high turnover. Going the agency route can be an effective way to solve the 3 A’s that many HR teams struggle with. It is probably easier to to attract a partner agency, they are generally quicker to Enable at an optimal level of performance given their collective expertise and experience, and wear is not a problem as the agency is also looking for a longer term commitment. Add to that the fact that you’re onboarding a team of people who can probably handle a multitude of tasks instead of going the route of hiring multiple in-house specialists, and you can start to see the added cost reasons for complement an in-house marketing department with a good PR agency.

***

Kyle Austin is the founder and managing partner of Beantown Media Ventures (BMV)a PR, content and digital marketing agency that has helped hundreds of venture capital-backed startups generate inbound leads and establish valuations.

]]>
Sociallybuzz Recognized as a Top Digital Marketing Company by UpCity and DesignRush https://a1usarealestate.com/sociallybuzz-recognized-as-a-top-digital-marketing-company-by-upcity-and-designrush/ Mon, 22 Aug 2022 17:21:00 +0000 https://a1usarealestate.com/sociallybuzz-recognized-as-a-top-digital-marketing-company-by-upcity-and-designrush/

Sociallybuzz is a full-service social media management company

MIAMI, FLORIDA, USA, Aug. 22, 2022 /EINPresswire.com/ — Sociallybuzz, a full-service social media management company, has been recognized by UpCity and DesignRush as one of the top digital marketing companies globally. national. With over 10 years of experience, Sociallybuzz provides managed services and technology automation to help businesses grow using social media, data and advertising.

Two million companies (and counting) have visited UpCity and its more than 70,000 listed suppliers (from marketing agencies to accounting firms and human resources consultants) to find their best partner for a variety of needs. . The proprietary algorithm uses numerical signals such as reviews on third-party sites, as well as social media trends, to create an accurate listing based on these metrics, which include credibility, reliability, and reputation.

Dan Olson, CEO of UpCity, said, “Unlike other social media agencies, Sociallybuzz delivers measurable results time and time again. They don’t focus on vanity metrics. We are proud to call such an agency within the UpCity community.

DesignRush, a leading B2B marketplace, recently announced its picks for the best content marketing agencies in July 2022. These agencies were chosen based on their ability to produce effective, high-quality content, as well as their ability to to help businesses measure the success of their content marketing campaigns. Among the companies named to this prestigious list was Sociallybuzz.

Sociallybuzz is a full-service content marketing agency that helps businesses create and distribute engaging content across all channels. Its team of experienced content marketers specializes in creating custom content strategies tailored to each client’s unique business goals. In addition to content creation, they also offer a suite of services that includes social media management, SEO, and web design.

Andre Kay, Founder of Sociallybuzz, said, “We are honored to be recognized by UpCity and DesignRush as one of the top digital marketing companies in the country. This recognition is a testament to our team’s dedication to helping our clients grow their businesses using social media, data and advertising.”

For more information about Sociallybuzz, visit sociallybuzz.com.

###

Media Relations
sociallybuzz
info@sociallybuzz.com

]]>