Child Care SEO, an Austin, TX-based child care marketing company, explained the child care branding process in a new blog post. The hallmark of a particular daycare center is its identity. The daycare brand sets the daycare apart from others by differentiating elements, such as the school logo, the colors used, and the words combined to present the big idea of what the school stands for. However, a child care brand is more than the school name and logo. It must be consistent and manifest in all aspects of the business.
Colin MacLeod, owner of Child Care SEO, says, “Your brand is what sets you apart from others. Your services will likely remain largely the same over the years, but a strong brand is both timeless and capable of constant evolution. Your brand is your identity. This is how you define yourself through the use of differentiating elements. Your logo, colors and words combine to create your one big idea. Building a brand is more than a school name and a logo on a sign above your door. Your brand should be consistent. It should convey a cohesive message that you incorporate into all aspects of your business. Child care branding doesn’t have to be complicated. In the article mentioned above, we show you how to derive your main brand image step by step. »
According to this child care marketing agency‘s article, there are five simple steps to follow when creating a new brand. These are: deciding what the nursery or nursery is going to represent; choosing a particular name and slogan for the business; decide on the design and the atmosphere to be conveyed by the brand; create the daycare logo; and apply branding to everything the school does.
Deciding what the school will stand for requires researching what kind of marketing to do and the competition. Conducting market research will provide the school with information on what the competition can do. This can be done by asking several questions about his school and the competition. Questions about the school include: age groups served; the ideal client; the socio-economic group to which its customers belong; which age groups are currently sold out or most popular; and more. Competitor questions include: “top tier” competitors; the age groups they serve; if they have availability or a waiting list; and their strengths and weaknesses.
The second step is to determine the school name and slogan. A particular name for the school may have already been chosen, and it may not contain much information about what the school stands for. The slogan is important because it tells parents what the school wants to do.
The third step is to select the design and vibe of the childcare brand, which can be exemplified by the colors and font used. It’s good to choose three to four key colors and then use those colors throughout. At Child Care SEO, they have a system to speed up school color scheme selection.
The fourth step is to choose a logo. It’s a good idea to choose a logo that will look great in both color and monochrome. A landscape logo and a square logo will be required. Child Care SEO recommends using an icon, school name text, and tagline in the logo. A square version of the logo is needed in cases where the landscape logo does not fit, such as in browser tabs.
And finally, it is essential to apply the school’s branding everywhere. So, it should be kept in mind while designing brochures, flyers, newsletters, etc.
Child Care SEO was created to help daycare centers and preschools increase enrollment but have little to no experience in internet marketing. Unlike other digital marketing agencies, they have decided to offer their services to preschools and daycares. That’s probably because Magdalena and Colin MacLeod, the owners and founders of Child Care SEO, are also involved in the childcare industry, running their schools for over 13 years.
Those interested in learning more about the child care marketing services offered by Child Care SEO can visit their website or contact them by phone or email.
For more information on SEO for childcare, contact the company here:
SEO for childcare
[email protected]14425 Falcon Head Blvd.
Austin, Texas 78738