CLIQ Digital kicks off 2022 with a significant increase in membership and sales

DGAP-News: Cliq Digital AG / Keyword(s): Quarterly / Interim Statement
CLIQ Digital kicks off 2022 with a significant increase in membership and sales
03.05.2022 / 07:30
The issuer is solely responsible for the content of this announcement.

CLIQ Digital kicks off 2022 with a significant increase in membership and sales

  • Membership grew in Q1 2022 by over 170,000 to reach 1.5 million

  • Sales increased by 75% and EBITDA increased by 56%

  • Q1 2022 profit increased 68% to €5.8m and EPS increased to €0.90, up 76%

  • Strategic Update June 15

DÜSSELDORF, May 3, 2022 – CLIQ Digital AG publishes today its unaudited financial report for the first quarter of 2022.


Sales growth was recorded across all regions, with European sales up 71%, driven primarily by the fundamental shift from media buying through affiliate partners to CLIQ Digital’s in-house media buying team.

in millions of €








North America












Sales growth by service was highest in multi-content portal sales due to the significant increase and improvement in licensed content in almost all categories.

in millions of €












Single content




Ad-supported digital marketing services




  • Margin: In 1Q 2022, EBITDA increased by 56% to EUR 8.3 million (previous year: €5.3 million) with an EBITDA margin of 15.8% (previous year: 17.6 %), reflecting greater investments in marketing and content to drive member growth.

  • Earnings per share: For 1Q, basic EPS increased by 76% to €0.90 (AP: €0.51) thanks to a profit of €5.8 million (AP: €3.3 million) .

  • Cash flow: In 1Q 2022, free cash flow from operations amounted to EUR 0.2 million (previous year: EUR 5.1 million) due to increased marketing expenses.

  • Marketing expenses: In Q1 2022, marketing spend increased significantly by 147% to EUR 22.5 million (prior year: EUR 9.1 million) due to increased advertising volume and slightly higher advertising prices . The share of own media purchases increased to 88% from 72% in 2021.

Operating report

  • Members: The number of paying members for multi- and mono-content offers increased by 13% as of 03/31/2022 to reach 1.5 million (12/31/2021: 1.3 million) thanks to the increase in successful and engaging content marketing campaigns that are also more appealing to families. The average expected lifetime value of a member for multiple and unique content offerings was €71.27 during the quarter (4Q 2021: €69.81).

  • Customer Lifetime Value: The lifetime customer value (LTVCB) amounted to €104 million (31/12/2021: €87 million) at the end of March 2022. The LTVCB is calculated by multiplying the number of members by their individual remaining lifetime value and represents the total sales expected to be generated by the existing member base.

  • Profitability index: CLIQ Digital’s half-year profitability index for the first three months of 2022 was 1.48x, compared to 1.56x in 2021. The year-over-year decline was linked to a general increase in the cost per acquisition in all regions and only slightly lower than the forecast for the year 2022.

Strategic Updates

  • Content: In February, CLIQ Digital licensed 14 new complete series from Palatin Media for its German and Austrian portals. These premium series add over 400 hours of high-quality entertainment across all genres. In addition, CLIQ signed a new contract in March with LEONINE Studios for major Hollywood films and series. CLIQ Digital’s Films & Series category in the DACH region will be significantly enhanced with over 200 hours of additional high-quality content licensed from LEONINE Studios in Munich. This includes wildly popular and highly rated films with Oscar-winning and world-renowned actors and directors, as well as gripping international and domestic series.

  • Strategic insights: At a virtual event on Wednesday, June 15, 2022, the management will update the capital market and present CLIQ Digital’s improved German multi-content portal with its many new features and highlights, as well as an overview of brand marketing campaign.

Management statement

2022 is off to a great start and our increased marketing has turned into impressive sales and membership growth“, said Ben Bos, member of the executive board. “We are pleased to report that our customer base has grown to over 170,000 from almost 1.5 million members at the end of the previous year and that sales growth has further accelerated to 75% one year to the next. Overall, we are on track to meet our guidance for fiscal year 2022.

Call for results

A live videoconference and webcast will be held for investors and analysts at 10:00 a.m. EST today and conducted in English by Ben Bos.

To attend the conference call and ask questions during the live Q&A session, pre-registration of contact details is required on

A recording of the webcast will be available after the call at:


Investor relationss:

Media Relations:

Daniela Münster, [email protected], +49 174 3358111

Financial calendar

Strategic Update


June 15, 2022

2Q/6M 2022 financial report and call for results


August 2, 2022

3Q/9M 2022 financial report and call for results


November 3, 2022

About Digital CLIQ

CLIQ Digital is a global streaming provider specializing in the performance marketing of consumer entertainment products and offering its members unlimited access to movies, series, music, audiobooks, sports and games. CLIQ Digital has a long and successful business history in digital marketing, offering niche products to the mass market at competitive prices. The company is present in more than 30 countries and employed 129 people of 32 different nationalities as of December 31, 2021. CLIQ Digital is a valuable strategic business partner for networks, content producers as well as publishers and payment service providers. . The company is headquartered in Düsseldorf and has offices in Amsterdam, London, Paris, Barcelona, ​​Toronto and Florida. CLIQ Digital is listed on the Scale segment of the Frankfurt Stock Exchange (ISIN: DE000A0HHJR3, WKN: A0HHJR) and is a constituent of the MSCI World Micro Cap Index.

Visit our website at, where you will find all publications and more information about CLIQ Digital. Follow us on LinkedIn | Facebook | Instagram.

03.05.2022 Broadcast of a Corporate News, transmitted by the DGAP – a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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