FOSTER CITY, Calif .– (COMMERCIAL THREAD) – Conviva, the continuous measurement platform for media streaming, has partnered with Experian, the global leader in information services, to provide streaming publishers and their ecosystem partners with data from The industry’s most advanced audience segmentation, a key step toward solving the streaming industry’s global measurement challenge. The combination of Conviva’s first-party census-level streaming data and Experian’s unmatched demographics enables publishers to easily provide advertisers with the most detailed and accurate audience information available, including audience content preferences, viewer behavior patterns, advertising exposures and more.
The solution is enhanced by the integration of Experian’s marketing data into Conviva’s newly extended streaming audience measurement platform, which includes Stream ID â¢ technology and uses a common identity model to create the ecosystem interoperability and deliver consistent and accurate identity solutions using the best first-party data. available. Leveraging the dataset collected by Conviva’s patented Stream Sensor â¢ technology, Stream ID connects multiple devices to a single household on the publisher’s anonymized database that excludes cookies and problematic device IDs. Conviva’s Stream ID is currently analyzing streaming behavior in over 80 million U.S. homes with plans to expand internationally over the next year.
“With the evolution of television and streaming services continuing to gain prominence among consumers, it is imperative that publishers help advertisers properly measure the effectiveness of their CTV campaigns,” said Aimee Irwin, vice -Senior President of Strategy and Partnerships for Experian Marketing Services. “Our relationship with Conviva creates another avenue for us to provide publishers with advanced metrics and strong demographics, solving today’s television measurement challenge.”
In addition to being invaluable to advertisers, household-level demographics from Conviva and Experian allow marketers to create targeted marketing strategies to increase engagement and acquisition. Marketers can leverage newly available streaming video demographics to create new or emerging customer segments, overlay streaming and social media demographics, measure reach of multi-brand homes to identify areas of cross-promotion and uncover content consumption trends to improve promotions and recommendations.
âMeasuring census-level content and advertising with a single sensor provides better context and helps editor teams work cross-functionally to maximize engagement and revenue,â said Keith Zubchevich, CEO of Conviva. âWith Experian’s data integrated into Conviva’s platform, we are providing publishers with the most detailed, accurate and anonymized first-party data available. ”
Conviva is the census, continuous measurement and engagement platform for streaming media. Powered by our patented Stream Sensor â¢ and Stream ID â¢, our real-time platform enables marketers, advertisers, technicians, engineering and customer service teams to acquire, engage, monetize and retain their audiences. Conviva is dedicated to supporting brands like CCTV, DAZN, Disney +, Hulu, Paramount +, Peacock, Sky, Sling TV, TED and WarnerMedia as they unlock the incredible opportunity of streaming media. Today, our platform processes nearly 3 trillion streaming data events daily, supporting over 500 million unique viewers watching 200 billion streams per year across 4 billion streaming apps on machines. Conviva ensures that digital businesses of all sizes can deliver better – every stream, every screen, every second. To learn more, visit www.conviva.com.
Experian is the world leader in information services. During the great moments of life – from buying a house or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our customers to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and prosper, lenders lend more responsibly, and organizations prevent fraud and identity crime.
We employ 20,000 people in 44 countries and every day we invest in new technology, talented people and innovation to help all of our customers maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are part of the FTSE 100 index.
Learn more at www.experianplc.com or visit our global content hub on our global news blog for the latest news and information from the Group.