Creative directors Dan Flynn and Adam Vella launch new design studio Standard Projects – Campaign Brief

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Creative directors Dan Flynn and Adam Vella started Standard Projects, a design studio focused on creating beautiful, large-scale works.

With a slew of work between them, Flynn and Vella have worked with some of the biggest names in the design industry, from Spin in London to Moniker in San Francisco and MAUD in Sydney, where the pair met. They share an affinity for rigorous, idea-driven design and meticulous execution across projects of all shapes and sizes.

Flynn says, “We started the studio with a bit of a total design philosophy. Strategy, brand, digital and technology under one roof. These disciplines are often compartmentalized and this has a negative impact on the quality of the result.

Vella says, “We love designing for the web and have a real talent for building brands. Few places can do both. There are great digital studios with little brand knowledge and amazing brand studios that really struggle to design for the web.

Standard Projects combines Flynn and Vella’s passion for digital and brand design, while filling this global market gap, which is particularly acute in Australia.

Well-versed in delivering work across multiple mediums, online and offline, Flynn and Vella focus on strategy and design, bringing in specialist engineers to deliver experiences. They enjoy a stellar reputation with everyone from clients and founders to marketing managers, product and engineering managers, staying active on projects from strategy to final execution.

Standard Projects was founded in February 2022 (with two newborns in tow) and has offices in Sydney and Melbourne.

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