De La Vega takes first steps in development on land purchased in 2017

Artemio De La Vega with renders from The Central project (De La Vega Development)

One of Dallas’ best-known skyscraper developers is set to bring the first residential tower to The Central.

Dallas-based De La Vega Development is finally getting the ball rolling on plans for The Central, a $2.5 billion mixed-use development. The 27-acre project has been in the works for years, according to the Dallas Morning News.

Although Jefferson Central was originally slated to open in 2021, the $109 million residential tower’s due date is now set for 2025. The building is expected to open this summer.

De La Vega’s plans for The Central include another series of skyscrapers surrounding a 3.5-acre central park, as well as an office building, hotels, and retail businesses. The entire development is expected to span a total of 5 million square feet with 2.5 million square feet of potential office space, 110,000 square feet of retail and restaurant space and up to to 2,000 residential units, according to the developer’s website.

When completed, The Central would be the tallest and densest development in the area north of downtown, between the North Central Freeway and Ross Avenue. The high-rise community anchored by the 18-story Jefferson Central will mirror other elements of the Dallas skyline across the freeway, such as the Winspear Opera House, the Dallas Downtown Marriott and the office towers of Goldman Sachs and Deloitte.

The Central’s address “will boast a coveted proximity to Dallas’ young professional talent,” the development’s official website says. Irving-based apartment builder JPI has already built a 430-unit rental community adjacent to the site.

The developer tapped StreetLights Residential, which has built more apartment towers in Dallas than any other builder, for the project.

De La Vega began purchasing land for the planned high-rise complex in 2017. At the time, the property was occupied by offices housing Affiliated Computer Services.

[Dallas Morning News] – Maddy Sperling

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