Dominic Wong of IHG leaves digital marketing leader role for blockchain technology company

Dominic Wong stepped down as Director of InterContinental Hotels Group, Malaysia-based Digital Marketing Manager after more than a year to join blockchain technology incubation platform, Master Ventures, as a Marketing Advisor. blockchain. As a blockchain marketing advisor, Wong is responsible for supporting clients by investing, advising and building blockchain-based projects through internal incubation.

Wong said A + M that it has always been his passion to enter the blockchain and fintech space. With the hospitality and tourism industry hit hard by the pandemic, he felt it was the right time to pursue his next career goals.

“The marketing department is constantly expanding with new hires every month this year. We expect to exceed more than 10 new hires within the account management team which includes account managers, content managers, designers and project managers, ”said Wong.

He joined IHG in late 2019 to lead regional digital growth and drive customer acquisition through brand building and direct booking funnel optimization across Asia-Pacific through programmatic marketing, AI and affiliate. Wong’s LinkedIn said he oversees brands such as Intercontinental, Holiday Inn, Hotel Indigo and Kimpton. A + M reached out to IHG for comment on Wong’s replacement.

Prior to that he worked at m / SIX as Commercial Director, during which he led a team to focus on best practices for delivering strategic and innovative solutions to clients. Wong has experience in the hospitality industry, having worked at Sunway International Hotels and Resorts as Group Director, Digital Marketing. Spending nearly three years there, Wong led a 360 ° digital, social and mobile implementation, e-commerce optimization and new emerging technologies in the market. He has also overseen group-level digital marketing initiatives for other hotel properties such as Sunway Putra KL, Sunway Georgetown Penang, Sunway Hotel Seberang Jaya, Sunway Hanoi, The Banjaran and Phnom Penh.

Prior to that, Wong also worked at FleishmanHillard as Digital Account Manager, Mirum Agency as Account Manager, Vocanic as Senior Project and Engagement Manager and Catcha Group as Services Manager. customers, among others.

Asked about the transferable skills Wong has learned from his past experiences, he said learning doesn’t stop when it comes to digital marketing. “This space keeps growing and what I’ve learned is how to reach consumers and use the right tools at the right time is key. Adapting to new technological environments and implementing new marketing strategies at the right time is key. good time has always been the same, never stop adapting, ”he explained.

Associated article:
Dominic Wong Joins Client Side of m / SIX Malaysia as Digital Manager

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