Dubai-based digital marketing agency Bruce Clay has joined Incubeta, a global player with over 700 professionals across nearly 20 offices.
The deal sees the Bruce Clay Middle East business and his team of 45 (based in Barsha Heights) integrate into Incubeta, joining forces with Incubeta’s existing team in Dubai (Silver Tower Office).
Bruce Clay’s other offices in Los Angeles, Tokyo, Sydney, Singapore and New Delhi are not part of the transaction.
Since its inception in 2015, the Bruce Clay Middle East business has built up a client list including McDonalds, Johnson & Johnson, Zoflora and Canon. The company supports its clients with a range of marketing (creative, web design, content development), online (SEO and PPC) and social media services.
Commenting on the transaction, Incubeta’s fourth in 12 months, CEO Lars Lehne said: “This acquisition fits perfectly with our current strategy of acquiring companies that complement the growth of our core business. Having Bruce Clay join the Incubeta family opens up an endless avenue of opportunity for us in the services we can provide, the work we can do, and the culture we continue to build.
Meanwhile, for Bruce Clay’s regional operations, the agreement will allow the company to leverage Incubeta’s broader capabilities and global network. “We are entering a new era with this move,” said Gaurav Aidasani and Bruce Clay, co-founders of Bruce Clay in the Middle East.
Neal Patel, Managing Director of Bruce Clay, added: “These are truly exciting times for our team, as through the Incubeta brand, we will infuse deep performance marketing knowledge and experience into our team and business offering. agency – unlike anything currently in the area. .”