PRIZM by Environics Analytics (EA)® segments are added to Amazon’s digital advertising service, expanding Amazon’s offering of data-driven insights for advertisers and marketers.
These new segments provide marketers with the ability to seamlessly execute digital media campaigns based on their predefined Custom Audiences. They will also allow advertisers and agencies to identify the markets most likely to reach the right audience at the right time, using Amazon’s proprietary shopping and streaming channels.
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PRICE® is the leading segmentation system in Canada, classifying the Canadian population into 67 unique lifestyle types, providing information on socio-economic status, urbanity, lifestyle and life stage, as well as core values. It is widely used by leading consumer-focused organizations for market profiling, media planning and execution through the omnichannel environment.
With PRIZM, marketers can effectively scale, quantify, and communicate with key audiences to help drive sales and revenue. Thanks to this new collaboration, reaching the right audiences via Amazon Ads becomes even more powerful and efficient.
“We’re really excited about our work with Amazon Ads,” said Jan Kestle, president of Environics Analytics. “This continues EA’s commitment to making our industry-leading privacy-compliant data easily accessible to the digital shopping community by growing our footprint. Making our PRIZM segmentation available to advertisers on major services is an important part of this strategy. »
Amazon DSP is the latest programmatic platform for marketers to access EA data to reach the right Canadian audiences with the right messages, at the right time, using the right media.
Environics Analytics (EA) is Canada’s leading marketing and analytics services company, helping thousands of clients across all industry sectors turn data and analytics into strategy, insights and results. Founded in 2003, we specialize in using best-of-breed data, analytical expertise and purpose-built software to address key challenges in areas such as consumer profiling and segmentation, marketing planning and execution. multi-channel media, analysis of commercial areas, merchandising strategies and the site. location decision making. Our ENVISION platform provides quick and easy access to our comprehensive, privacy-compliant databases, including the latest mobile motion data. Environics Analytics is a Bell Canada business.
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