Expert Opinion: As Big Resignation Looms, Businesses Should Look To Digital Marketing Agencies To Fill The Void In 2022 |


LOS ANGELES, January 8, 2022 / PRNewswire-PRWeb / – At the end of 2020, LinkedIn ranked ‘digital marketer’ as one of the most requested jobs for 2021. This is not surprising given that lockdown-led migration has pushed digital professionals to look for alternatives, especially from a distance. work, flexible hours, higher pay and a healthier work-life balance in the workplace. With a record 4.4 million Americans leaving their jobs in September 2021, the number of Americans who have quit smoking has now exceeded pre-pandemic highs for six consecutive months in a phenomenon known as the “Great Resignation.” As recently as December 13, on the video-sharing app Tik Tok, the hashtag #quitmyjob had 194.7 million views on the video-sharing app, and #iquitmyjob had 41 million. 40% of those surveyed said they quit because of burnout. While this leaves broader societal issues in place, Tack Media, a digital marketing firm in Los Angeles, recommends that organizations rethink their hiring process.

“There is a new blended approach to leveraging agencies that are not acting as service providers, but rather as a true extension of their marketing team. Over 70% of CEOs believe the Great Resignation will affect their business over the next twelve months. It is important that there are redundancies in place for companies to do business as usual in the digital marketing space.For organizations that rely heavily on day-to-day team members, top management SEM and other digital professionals, it is crucial their roles; this has been a major demand for the past 2 years. Companies fear losing revenue, momentum or strategic direction if only one team member were to leave, which could be crucial to their day-to-day operations , “said Kevin Tash by Tack Media. “Organizations also need to consider that external agencies provide stability and redundancy at a lower cost than a single full-time employee. “

Tack Media has also pioneered new ways to nurture, nurture and scale up many organizations large and small as the market redefines itself. “While many digital agencies focus on one niche or a few of their strengths, our strength is diversification without losing quality,” says Tash. “With standout specialties like Google Ads, SEM services, Shopify Management, and social media marketing, it’s important that there is minimal intermittency in performance, reporting, analytics, and optimization. is why Tack Media has a new blended approach that defines what it means to be an extension of its marketing team. This means companies can spend less time dealing with the delicate balance of having a marketing team, and more time managing evolve their business.

Tash adds that the agencies also offer a wide range of experiences and skills, as well as the responsiveness that organizational leaders need in today’s world. “An agency can work with an internal team or instead of just one. Instead of an employee who may resign or need days off, you have access to multiple professionals who are already working as a cohesive team and providing feedback. various points of view on your project. “

“Over the past 5 years, we have perfected the art of merging our teams with those of our clients. Many agencies are focusing either on one niche or on a few of their skills while our strength is our diversification of skills. and to have truly integrated marketing with no duplication or loss of quality, ”says Paulina K, senior account manager at Tack Media.“ With customer service at the top of this list, and never an attitude ‘that’s not my work, “Tack is a real game-changer across the United States and Canada, with their team of 24/7 online availability and in different time zones, 5 minute response times, their nickel and penny free philosophy, and their position on “a happy workplace is creative. . “”

“By working with an agency, you can cover more ground with a multi-faceted digital team for the cost of a top-level marketing manager. It is quite expensive and difficult to hire and train an in-house digital marketing team. likewise five people. now, with a median salary range of $ 94,956 at $ 130,934 by marketing manager, according to salary.com. Alternatively, you can work with an agency like Tack Media for a fraction of the cost. We will provide a well-oiled team that delivers superior results at a much lower cost than building your own in-house team. It also eliminates the need to worry about a long and potentially unsuccessful hiring process, including retention, training and wasted time, ”adds Elena smith, Brand Manager at Tack Media.

Tash says that “those underlying issues in the workplace that seem to be at the heart of this exodus can always be improved with all organizations and a team-oriented perspective can be refreshing and productive.” Tack has been innovating theirs for more than 5 years, called the “iamTack promise” made up of these fundamental philosophies:

  • Good communication: no one in the marketing team is an island. In order to get results, good communication is crucial; everyone needs to learn from each other and work together to achieve set goals.
  • Clear and concise roles, tasks and objectives: in order to avoid duplication, everyone understands their role within the marketing team (internal and external), the type of workflow involved to make processes efficient, what their tasks are (including what they are and are not allowed to), and know what the goals are.
  • Respect: It goes without saying that respect is the foundation of productivity. Toxic environments will not provide the best quality of work. Respect is essential for everyone to feel welcomed and valued.
  • Empathy in business: For the team as a whole to function properly, it is important to understand that there is someone behind the role. Empathy helps clean the air and allows people to understand the perspectives of others.

Tack Media has a wide range of capabilities, supporting emerging businesses and enterprises. To learn more about Tack Media, visit Tackmedia.com.

Media contact

Elena perez, Tack Media Inc, 1 3106201141, [email protected]

SOURCE Tack Media Inc

About Dora Kohler

Check Also

5 things you need to build a powerful brand in 2022

Opinions expressed by Entrepreneur the contributors are theirs. Given the power of social media, branding …