The industry-leading payments company has announced that it has reached a major milestone – 25 years of subscription payments.
The private payments company, founded by gym owner George Holman in 1996, began with the single resolution of making recurring payments easier.
Since then, Ezypay has grown to serve over 6,000 merchants through its growing partner network.
Holman, who owned the Vital Fitness Club in Sydney, started the business based on his wish to introduce a monthly subscription option for his member, which was not a standard approach at the time.
Recognizing the potential for developing an automated payment method for other businesses, he created Ezypay.
Looking back, Holman explains, “I chose the name Ezypay because it was about taking something complex and making it easy and fast forwarding 25 years, we now offer our services in nine countries, and it’s always our goal to make something as complex as subscriptions, easy.
After being Australia’s first subscription payments provider, Ezypay Managing Director James Foster said, “Our primary goal is to continue to innovate in subscription payments, as we have done for 25 years.
“We’ve heard loud and clear from businesses that payments should be an integral part of the customer engagement process. Therefore, partnership is at the very core of our business strategy.
Here, Foster, introduced to the company in 2017, takes pride in the company’s cloud billing platform, which was designed from the ground up for integration partners.
While over the past two and a half decades Ezypay has expanded its geographic footprint throughout Asia-Pacific – with its most recent launch in South Korea, the past five years have seen Ezypay invest more in its payment solution. generation, including becoming one of the first subscription-based payment providers to adopt Mastercard’s token-based payment security technology.
Noting that the payments industry has changed dramatically over the past 25 years and that Ezypay has achieved all of this through the continued support of its customers, partners, suppliers and employees, Foster advises “it has been gratifying to see that 79% of our partners rate us nine or 10 out of 10, in our recent partner survey (but) we never stopped… we are always innovating.
Although Ezypay has grown significantly over the past 25 years, what has remained constant has been its primary focus on simplifying complex payment processes while creating a great corporate culture.
As the company continues to expand its partnerships into new verticals and further develop its solution, such as on the new Australian payments platform to make payments even faster, Foster warns that “the future is exciting”.
Click here to contact Ezypay through their entry into the Australasian Leisure Management Directory of suppliers.
Image: Ezypay’s George Holman (left) and James Foster. Credit: Ezypay.
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