Local SEO becomes more and more important every year for businesses looking to succeed in their local markets.
Over the years, SEO has become one of the most important parts of digital marketing. For the majority of modern businesses around the world, search engine optimization is their most valuable tool and the most effective way to gain brand exposure, visibility and authority online. However, as important as general (global) SEO is, you should know that dominating local search results becomes paramount for success.
If you want to grow your local presence and capture the local customer base, you need to consistently appear at the top of every relevant search result. This is why SEO reporting for businesses is so important, but also why you should focus on local SEO optimization. Today, we’re tackling this challenge head-on and giving you the quick and effective tips to improve your local SEO right now.
Claim your business on GMB
The first thing to do is to create a Google My Business account or claim your business on the platform. Google My Business is a platform that allows you to gain a presence on Google Maps and increase your visibility in local search as Google nowadays prioritizes local businesses with a GMB account.
Why? Because one of Google’s top priorities is to deliver the best possible results to customers, which means your business needs to be trustworthy, legitimate, and all technical information is present on your profile.
With all of this in mind, be sure to:
- Create a GMB account.
- Fill in all the fields.
- Provide as much useful information as possible about your business.
- Include your work hours, location, payment methods, the type of products or services you offer, whether or not you allow pets, etc.
- Include lots of images as well as your company logo.
- Encourage people to leave reviews and respond to all testimonials.
- Post regular posts and announcements using your GMB dashboard.
Get more reviews and improve your ranking
Speaking of reviews, inspiring and engaging online audiences and your customers to post reviews about your business is one of the best ways to access the local map. Google prioritizes local businesses with great reviews in an effort to improve user experience and satisfaction. With that in mind, it’s important that you consistently get positive reviews from your website, Google, and third-party review sites like Yelp.
There are many ways to inspire people to share their stories and opinions about your brand, and gamification is a great way to entice them to leave a positive review. Of course, not all reviews will be in your favor, so make sure you respond to each one and turn the negatives into success stories if you can. Make sure you treat reviews publicly or privately depending on the sensitivity of the topic, and strive to resolve each issue so the local audience can see that you put your customers first.
Stay on top of algorithm changes
Search engine optimization is a long term investment. It’s a way to constantly improve your online position over time to build brand authority, visibility, and gain the trust of the digital world. As a long-term marketing method, you need to stay on top of the latest trends and changes to Google’s algorithm. This is especially important if you operate in a highly competitive market where every little change can have a big impact.
In Australia, for example, every digital marketing agency in Sydney and other competitive markets will strongly focus on continuous monitoring and optimization, tracking every small change in the algorithm to ensure consistent results. You need to implement this mindset into your own SEO strategy and stay on top of local search trends so that you can optimize your local SEO at all times. This is the only way to ensure continued growth and success.
Optimize your site for voice search
While we are talking about popular search trends, it’s important to note that voice search has increased in recent years. In 2021 and the years to come, optimizing your website and content for voice search will be paramount for online success and visibility in the SERPs.
Without a doubt, voice search is one of the most useful SEO tools you have, as more and more people search for businesses, products and services by asking questions rather than typing words. -keys in the search field. Make sure you answer these questions to attract the modern voice searcher and put you on the good side of Google.
Capitalize on mobile demographics
Finally, keep in mind that customers are increasingly using their mobile devices to search for products and services and to browse the web in general. This is why Google prioritizes websites that use AMP (accelerated mobile pages) to optimize for mobile devices and a seamless browsing experience. If you want to rank higher in local search, you need to make mobile navigation easier for your local customers, so be sure to optimize your online presence for this growing population.
Local SEO becomes more and more important every year for businesses looking to succeed in their local markets. Use these tips to quickly improve your local SEO and get more customers to your online and physical doors.