A1 USA Real Estate http://a1usarealestate.com/ Wed, 24 Nov 2021 09:23:11 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 http://a1usarealestate.com/wp-content/uploads/2021/05/a1-usa-real-estate-icon-150x150.png A1 USA Real Estate http://a1usarealestate.com/ 32 32 Digital Designer – Pedestrian TV http://a1usarealestate.com/digital-designer-pedestrian-tv/ Wed, 24 Nov 2021 09:23:11 +0000 http://a1usarealestate.com/digital-designer-pedestrian-tv/

Digital designer

Are you looking for an exciting opportunity to work with a close-knit team of positive, supportive and creative professionals? Look no further!

At Elastic, we love to create effective solutions and great work for our customers. Our Sydney team is looking for an experienced Digital Designer who is as flexible and enthusiastic as we are. If this sounds like you, keep reading.

A little about us …

Elastic is a fast growing independent creative agency with in-house production studios. With offices in Sydney and Melbourne, we’ve been helping clients broaden their thinking for 15 years.

Collaboration with our client partners is at the heart of how we create ideas and go further. We work in a diverse mix of industries, from FMCG, automotive, pharmaceuticals, construction to social causes – and our award-winning work engages audiences above or below the line, facing in or out, on any platform or device.

Your role…

As a Digital Designer for Elastic Studios, you will be an integral part of the design team. The successful candidate will be extremely well organized, an excellent communicator, energetic and passionate about design. You have a minimum of 4 years of experience in the design industry, digital production, video production, marketing or advertising. You will report directly to the Post Production Manager on all projects, working closely with our operations team, producers, directors and other designers on briefs and comments for your projects.

A typical day can include …

  • Brainstorming of new creative concepts for the digital and production professions
  • Attend all WIP meetings attentively and provide feedback to other staff and management
  • Creation of storyboards / style frames for pre-production
  • Review the work of junior designers to ensure high quality
  • Contribute ideas to help improve and implement effective workflows
  • Design and create display banners or assets for the web
  • Creation and preparation of working files for animation / motion graphics
  • Brand development
  • Create impactful presentations in Keynote for corporate pitches
  • Maintain brand integrity through the use of style guides
  • Creation of assets / content for internal communications / social media
  • Share new design trends and discoveries with the team

You will need …

  • Excellent sense of design
  • Must be able to work fluently in Photoshop, Illustrator and After Effects
  • Working knowledge of the differences between digital and print file formats
  • Experience designing and creating HTML5 banners in Google Web Designer
  • Experience in managing dynamic digital campaigns
  • Experience creating impactful presentations in Keynote
  • Confident creation of storyboard frames for pre-production (not essential)
  • Experience in designing / building email programs (Mailchimp and raw HTML)
  • Knowledge of rich media ad formats would be a plus
  • Excellent time management – able to work under tight project deadlines to meet deadlines
  • Able to maintain an organized workflow from start to finish
  • Experience building templates in Microsoft Office

Why elastic?

Elastic is a fun and dynamic place to work, filled with talented people who achieve great things together. We are collaborative, inclusive and encourage all team members to get involved while providing opportunities for growth.

Our values ​​are reflected in our culture – we are motivated, collaborative, curious and inventive. In addition, we don’t take each other too seriously and like to take the time to laugh together.

Apply now

If you think you would be a perfect fit for the Elastic team, please send your CV, salary expectations, and cover letter to careers@elasticstudios.com.au

Applicants must have the right to stay and work in Australia without restriction. No recruiters, please.

Salary is based on experience.

Office based at McMahons Point.

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Superdry, Appledore and Immersive Labs: an overview of the latest South West offerings http://a1usarealestate.com/superdry-appledore-and-immersive-labs-an-overview-of-the-latest-south-west-offerings/ Mon, 22 Nov 2021 07:00:00 +0000 http://a1usarealestate.com/superdry-appledore-and-immersive-labs-an-overview-of-the-latest-south-west-offerings/

A number of businesses in the Southwest made major deals last week.

Companies from a wide range of industries including retail, technology, recruiting, and digital services are among the companies to make the list.

A former Dyson engineer has landed funding for his invention to clean up the world’s oceans, while fashion retailer Superdry has partnered to create a sustainable clothing line.

Here, we take a closer look at companies that have made deals in the region. In no particular order …

A business story to tell? Email hannah.baker@reachplc.com with the details – and please include a photo!

Superdry and Versarien



Superdry to collaborate with Versarian on clothing line

Fashion chain Superdry and advanced engineering materials company Versarien have announced a partnership to create a sustainable clothing line.

Versarien creates commercially viable products from graphene, a material made of a single layer of carbon atoms, for the automotive, apparel, biomedical and aerospace industries.

Superdry will use Versarien’s technology to produce long-lasting garments with less design environmental impact.

As part of the deal, Superdry will have access to Versarien’s scientists and laboratories in Manchester and Cambridge, with the aim of creating clothing “like no other on the market”.

The companies said the product line they would produce as part of the three-year business collaboration would utilize the thermal and moisture management properties of graphene when worn in extreme climates.

Question



Adam Root is the founder of Matter
Adam Root is the founder of Matter

A former Dyson engineer hoping to tackle the problem of microplastic pollution in the world’s oceans has landed a £ 150,000 investment for his tech start-up.

Bristol-based Adam Root, who is also a scuba diving instructor, secured funding from the British Design Fund (BDF) for his company Matter, founded in 2017.

Mr Root said he was inspired to start the business after discovering the scale of the global problem with microplastics – tiny pieces of plastic that damage the ocean’s food chain – and believed he could use his skills and his experience in designing a solution.

The entrepreneur now plans to use the cash injection to develop its technological solution for capturing, harvesting and recycling microplastics.

Opus Talent Solutions



Amy Golding, Managing Director of Opus Talent Solutions Group
Amy Golding, Managing Director of Opus Talent Solutions Group

Bristol-based recruiting firm Opus Talent Solutions was acquired by UK private equity firm Graphite Capital as part of an off-market management buyout.

Opus, based at Portwall Lane in Redcliffe, specializes in the technology and renewable energy markets and has more than 1,000 customers in more than 50 countries.

The company employs 300 people in eight offices, including Bristol; Manchester; London; Amsterdam in the Netherlands; Sydney in Australia; and New York, Tampa and Dallas in the United States.

The management buy-out is led by CEO Amy Golding and President James Kelly. Opus founder Darren Ryemill sold his stake as part of the transaction and the management team are reinvesting a substantial portion of their proceeds.

Business financial advisory firm Clearwater International advised the transaction.

International brands of mandarin



Mandarin's Plymouth base in Sisna Park, Estover
Mandarin’s Plymouth base in Sisna Park, Estover

An American company that has been described as the “future of licensing” and that works with some of the world’s most famous companies has acquired the brand and apparel company Plymouth Mandarin International Brands.

US e-commerce giant Trevco has said it is predicting “European dominance” after taking over the Estover-based company. Trevco, which touts itself as a leader in the U.S. e-commerce market, said the deal means it will break into the European e-commerce market.

Has your company recently entered into an agreement? Let us know by sending an email to hannah.baker@reachplc.com

The Michigan-Utah-headquartered company is a licensing giant that dominates the US e-commerce market through technology-driven innovation. It has over 1,000 licensing partners in industries such as culture, entertainment, music, education, sports and esports.

Mandarin International Brands consists of three trading companies: Frontline Image Ltd, Mandarin Creative Ltd and Mandarin Licensing Ltd. Incorporated in 2007, the group has over 20 years of experience in the design, manufacture of clothing, brand development and licensing.

Immersive laboratories



James Hadley is the founder of Immersive Labs

Bristol-based Immersive Labs acquired an American technology company to strengthen its cybersecurity training offering for businesses.

The company said it has reached a deal to buy Pennsylvania-based Snap Labs for an undisclosed amount, and will integrate its technology into its own platform, which can identify gaps in cyber skills. of a workforce.

The fast-growing company, based in Runway East in Redcliffe, said the software will allow it to simulate situations such as cybersecurity breaches with “a new level of realism.”

Immersive Labs, which counts Airbnb, Deutsche Bank and Met Police as clients, said the new system will allow clients to run cyber-crisis labs and exercises in a cloud-based replica of their own organization.

According to the firm, this will allow technical teams in companies to build multiplayer simulations, customized for specific environments and roles.

Edit



The Salocin Group management team, from left to right, Jeremy Fisher, Nick Dixon, Rob McGowan, Stuart Fenlon.
The Salocin Group management team, from left to right, Jeremy Fisher, Nick Dixon, Rob McGowan, Stuart Fenlon.

The Bath-based company, which provides data analytics services to global companies such as Shell and Jaguar Land Rover, was acquired by a marketing services group for £ 14.8million.

Edit, which specializes in customer data solutions, was acquired by the new Salocin group from its former owners, IT service management company Kin and Carta.

The deal for Edit, which employs more than 120 people in Manvers Street offices in Bath city center and London, was funded by an investment from private equity firm NVM.

The transaction is the first for the Salocin Group, the acquisition vehicle of veteran Marketing Director Nick Dixon, as part of its strategy to build a portfolio of technology and data driven marketing services.

Milk and Tweed



The Milk and Tweed team in the company's new office in Chippenham, Wiltshire.
The Milk and Tweed team in the company’s new office in Chippenham, Wiltshire.

A fast-growing digital agency in Wiltshire is aiming for a turnover of £ 1million after acquiring a partner company and moving into new offices.

Milk and Tweed, which creates websites, logos and branded designs for businesses, acquired web design company Boson Media after three years of working together.

The two companies merged last April, but Milk and Tweed Creative Director Jake Jeffries bought Boson Media directors Steve Healy and Richard Anderson to start a business.

The deal comes as Milk and Tweed has moved to a new base in central Chippenham, the Avon Reach office development in Monkton Hill.

The company, which is on track to achieve a record turnover of £ 500,000 this year, has one of England’s biggest grassroots leagues, the Junior Premier League, and law firm Goughs Solicitors among his clients.

Appledore



An aerial image of the Appledore shipyard in North Devon
An aerial image of the Appledore shipyard in North Devon

Devon’s Appledore Shipyard has won a £ 2million contract to build a steel pontoon for a lifeboat station on the River Thames.

Harland & Wolff (Appledore) Ltd was selected by Herbosch-Kiere Marine Contractors Ltd, based in London, to fabricate a steel pontoon measuring approximately 53 m by 14 m and weighing 450 tonnes.

It is intended to replace the existing Royal National Lifeboat Institution (RNLI) tower lifeboat station based under Waterloo Bridge on the north bank of the Thames.

Contract work will include fabricating the foundation, stairs and handrails for the RNLI Lifeboat Station. The work is expected to take around eight months and end in June 2022.

The award of this contract is the first won by the Appledore shipyard since its acquisition by Harland & Wolff Group Holdings Plc and the board of directors considers it to be a major achievement, allowing the ramp-up of the shipyard. Appledore of Harland & Wolff and its workforce. .

Do you like this story? Why not sign up to receive all of the latest South West business news straight to your inbox.

]]> Social Media Manager – Pedestrian TV http://a1usarealestate.com/social-media-manager-pedestrian-tv/ Mon, 22 Nov 2021 03:36:52 +0000 http://a1usarealestate.com/social-media-manager-pedestrian-tv/

Talk is a full-service digital marketing agency focused on providing clients with a range of digital marketing services; including social media management, SEO, email marketing, website development, and creative services. We’re a tight-knit team in a few different geographies, and with our continued growth we’re looking for a savvy Social Media Manager to jump in and learn the ropes for this exciting role.

At Talk Agency, our people are our strength, and we are looking for a team player, someone who will thrive in a fast paced, client-focused agency environment and who sees long-term career growth. within our agency.

This role would be suitable for someone with at least 2 years of social media and graphic design experience under their belt.

We are looking for someone who can not only manage and develop a book of client social media accounts, but who is also proficient in digital design.

Role reporting

This role reports to: Creative Director

3 best things about work:

  1. You will work with a variety of clients, from hospitality to pharmaceuticals
  2. Opportunities to expand your existing social media and design knowledge through hands-on assistance
  3. A collaborative and friendly team

What will your day be like:

  • Management and supervision of the client’s social channels, including Instagram, Facebook and Linkedin
  • Drive follower growth and engagement across all channels, through content strategy and community management
  • Develop a high growth strategy, which covers content, influencers and outreach engagement
  • Work in Adobe Creative Suite to design social content, including posts, stories, and social reels
  • Writing and editing
  • Ad hoc work within the design team on eDms, ad campaigns and website assets
  • Stay ahead of the competition with forward planning, focused on themes and quarterly goals
  • Demonstrate clear communication and visibility on project timelines and deliverables
  • Provide actionable weekly insights and detailed monthly reports

Ideally, we are looking for:

  • Full Adobe Creative Suite skills – especially Photoshop, Illustrator, and InDesign (Premiere Pro is a bonus)
  • Experience with social media planning platforms and best practices
  • An understanding of how to work within designated brand guidelines
  • Strong attention to detail
  • A proactive team player who isn’t afraid to roll up their sleeves and help in all areas of the business
  • Excellent written and verbal communication skills
  • A solid understanding of social media reporting and analysis
  • A positive attitude and a willingness to learn
  • The ability to go through multiple projects quickly and accurately
  • An understanding of digital marketing concepts and how they relate to social media and design
  • Demonstrated experience in responding and interpreting creative briefs
  • Experience in influencer marketing will be highly appreciated
  • Video and / or photo interests a big plus

Advantages:

  • Excellent work / life balance with early termination on Fridays
  • Flexible remote work policy
  • A paid day off for your birthday + an additional paid yay day to take off during the year
  • Regular social events
  • A detailed career plan to help you continue to grow your career with Talk
  • Cohesive and welcoming team environment without “office politics”

If that’s okay with you, we’d love to hear from you. Please apply with a cover letter, curriculum vitae and portfolio of your previous work.

We are actively recruiting so feel free to apply.

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A laptop that soothes and heals at home | Health http://a1usarealestate.com/a-laptop-that-soothes-and-heals-at-home-health/ Sun, 21 Nov 2021 20:00:00 +0000 http://a1usarealestate.com/a-laptop-that-soothes-and-heals-at-home-health/

A slight sensation of pins and needles circled my forearm as the Healables Sleeve was activated from Moshe Lebowitz’s smartphone. The intensity can be increased or decreased with a simple movement of the finger.

I was in the Jerusalem office of Healables, a start-up developing an at-home “electro-eutic” treatment for pain and inflammation.

The device delivers microcurrent electrotherapy to the legs or arms, via a port clipped onto an e-textile sleeve with integrated electrodes. The flexible, machine washable sleeve is made in an Israeli factory that manufactures top brand American sportswear.

“We tried to make our solution as easy as taking a pill, but without any side effects or potential for addiction,” said Lebowitz, CEO of the company. “Docking with textiles, processing is just like dressing.”

Wellness and medical models

Healables builds two products on its technology platform: ElectroGear, a sports and wellness model for athletes, which will be sold directly and through physiotherapists and sports teams; and a medical model available on prescription, pending regulatory approval.

A clinical trial of the medical model will soon begin in patients with osteoarthritis of the knee, led by Dr Hadar Oz, chief of sports medicine at Wolfson Medical Center in Holon.

“For these patients we have many types of treatments and one of them can be the Healables device,” Oz said. “There is a similar treatment, but it requires a very large machine. What they did was make it very small and incorporate it into a flexible knee brace. We hope that this device will work to reduce pain and thus allow them a better active life on a daily basis.

Another trial will begin at Hadassah-Hebrew University Medical Center in Jerusalem on patients with diabetic peripheral neuropathy, a common and painful complication of diabetes in the legs, feet or hands.

As for the sport and well-being model, the Stade Français Paris Rugby Club has selected ElectroGear for a pilot via the HYPE Global Sports Accelerator. Healables is recruiting professional sports teams for additional pilots in the US, EU and UK.

Healables has also participated in Hadassah-IBM Alpha Zone Accelerator, MedTech Ra’anana, and BizLabs MedTech Accelerator for ultra-Orthodox entrepreneurs like Lebowitz.

Entrepreneur and rabbi

The 47-year-old bearded CEO wears a traditional outfit: white shirt, black pants, black frock coat and black hat. He received rabbinical ordination from a yeshiva in Israel, where he has lived since 1997.

But he grew up in Baltimore and has a Bachelor of Arts in Mass Communications and User Interface / User Experience from Towson University in Md.

Long interested in technology, Lebowitz in 2002 launched a website builder like Wix. But the technology was not yet mature enough.

“I’ve learned that timing is really important in startups,” he said.

Shortly after ending this business in 2007, Lebowitz suffered a traumatic brain injury. During his long recovery, he tried a range of complementary treatments, including Chinese medicine, which helped him heal.

Finding practitioners and getting to and from sessions was tiring and time consuming. He reflected on how to bring effective treatment modalities to the home through user-friendly connected portable devices. The wearable devices he saw in the market primarily tracked health metrics rather than treating conditions.

Lebowitz wanted a wearable device that could treat the body with electrotherapy and – using the data collected in those sessions – treat the mind with personalized behavioral health coaching.

“As a rabbi, I know there is a body and a soul, and to treat the whole person you have to look at both,” Lebowitz said. “Even at the biological level, the effect of mental health on immunology is something that people have really noticed recently with corona.”

At the end of 2017, Lebowitz founded Healables to realize his vision. It received its first investment in early 2019, a grant from the Israel Innovation Authority.

Healables has raised a total of $ 2.5 million from The IIA and BioJerusalem and is seeking funding from investors in sports technology and biotechnology. “We will also be working with Leonhardt Ventures,” he said.

Lebowitz finds his past as a yeshiva advantageous.

“Studying the Talmud is about connecting with God, but as a side effect, it improves your mental capacity and your ability to think creatively,” he said. “People really respect that. “

After all, he notes, “startups become unicorns by solving problems differently. “

Unique in electrotherapy

Physiotherapists are already familiar with electrotherapy devices to relieve pain and speed healing.

Some examples are millicurrent devices like TENS (transcutaneous electrical nerve stimulation), microcurrent devices like MENS (microcurrent electrical nerve stimulation) and electro-acupuncture devices.

Although TENS effectively blocks pain signals from reaching the brain, it does not address the source of the pain. Microcurrent, 1000 times less than millicurrent, actually helps in healing.

Studies show that microcurrent increases the body’s production of ATP, a compound that powers many cellular processes. It stimulates metabolic activity, improves cell function, and recruits immune system cells, growth factors, and other proteins that promote wound healing. Microcurrent also decreases systemic inflammation, the underlying cause of many chronic diseases.

However, three drawbacks have hindered the wide adoption of this electrotherapy, said Lebowitz.

“First, it is too complicated for many home users and even professionals to feel comfortable with selecting the right settings, and it often takes several appointments to determine the appropriate treatment for each patient.

“Second, it’s too restrictive because the patient usually has to be confined to a treatment table for an hour with sticky electrodes and wires that come off if you move the wrong way.

“And third, it takes too long because the patient has to go to a clinic several times a week. “

Healables was designed to overcome all three drawbacks, integrating smart textiles, electronics, and software to reduce inflammation, speed healing, and relieve pain, all while eliminating travel time.

The same device with different settings can treat different conditions.

“Some conditions require half an hour a day, about two hours a day, but there are other things you can do while on treatment. All you need to do is press a button on your smartphone and you’re good to go. For an athlete, you can heal your leg while working out your arms in the gym. “

The Healables system is HIPAA compliant and includes artificial intelligence to personalize and improve processing based on response data. Later this will also be used to fuel the behavioral health coaching component.

Clinical results

Chief Medical Officer Andrew David Shiller discussed the results of user tests performed on several people.

One was a 50-year-old woman with disfiguring osteoarthritis. An ankle was causing her excruciating pain even after surgery and physical therapy.

“We tried the device once and she stopped using crutches. After three sessions, her ankle hardly hurts, ”said Shiller.

Another tester was a soldier from a special forces unit, sidelined with knee pain. “He has bone marrow edema associated with chronic trauma and he was using oxycodone and Celebrex just to sleep at night,” Shiller said.

After one session, he was able to stop using drugs. “He was in pain again after a week, so we gave him a device and a sleeve to test at home, programmed for him. He uses it several times a week. I hope that at some point he will have no pain, ”said Shiller.

“Whether they’re completely better or not, there’s a significant improvement and it’s very gratifying to see that with our device. “


This story first appeared on Israel 21c

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Best Selling Ecommerce Hosting and Managed WordPress Hosting Revealed by The Consumer Post http://a1usarealestate.com/best-selling-ecommerce-hosting-and-managed-wordpress-hosting-revealed-by-the-consumer-post/ Sat, 20 Nov 2021 21:43:21 +0000 http://a1usarealestate.com/best-selling-ecommerce-hosting-and-managed-wordpress-hosting-revealed-by-the-consumer-post/

November 20, 2021 4:39 PM EST


News and research before you hear about it on CNBC et al. Claim your 1-week free trial for Street Insider Premium here.


Save on WP Engine deals during the Black Friday sale, plus all the best scale, growth and startup plan deals

BOSTON – (BUSINESS WIRE) – Find the best WP Engine deals for Black Friday, including discounts on WooCommerce solutions. Browse the full range of offers using the links below.

Best WP Engine deals:

Best web hosting deals:

Looking for more offers? Click here to check out the full range of active deals during Walmart’s Black Friday sales event and Click here to buy the latest Black Friday sales from Amazon. The Consumer Post receives commissions on purchases made using the links provided.

About Consumers Post: The Consumer Post shares news for online shoppers. As an Amazon Associate and Affiliate, The Consumer Post earns qualifying purchases.

Andy Mathews (andy@nicelynetwork.com)

Source: Consumers Post


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Top Domains and Web Hosting Deals Ranked by Deal Stripe http://a1usarealestate.com/top-domains-and-web-hosting-deals-ranked-by-deal-stripe/ Sat, 20 Nov 2021 21:29:02 +0000 http://a1usarealestate.com/top-domains-and-web-hosting-deals-ranked-by-deal-stripe/

November 20, 2021 4:28 PM EST


News and research before you hear about it on CNBC and others. Claim your 1-week free trial for Street Insider Premium here.


The Early Black Friday Namecheap offers for 2021 are on, find all the best selling WordPress Black Friday hosting here on this page

BOSTON – (BUSINESS WIRE) – Compare all the best Namecheap deals for Black Friday 2021, plus SSL certificate deals. Check out the best deals from the list below.

Best Namecheap deals:

Best web hosting deals:

Need more offers? To verify Walmart Black Friday Deals and Amazon’s Black Friday page to see more discounts now. Deal Stripe earns commissions on purchases made using the links provided.

About Deal Stripe: Deal Stripe shares eCommerce and sales news. As an Amazon Associate and Affiliate, Deal Stripe earns qualifying purchases.

Andy Mathews (andy@nicelynetwork.com)

Source: Deal Stripe


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49ers news: Go ‘behind the helmet’ with Charlie and Sydney Woerner for a good dose of reality http://a1usarealestate.com/49ers-news-go-behind-the-helmet-with-charlie-and-sydney-woerner-for-a-good-dose-of-reality/ Sat, 20 Nov 2021 15:01:00 +0000 http://a1usarealestate.com/49ers-news-go-behind-the-helmet-with-charlie-and-sydney-woerner-for-a-good-dose-of-reality/

Every NFL player has their own story about the NFL Draft. But, if Charlie Woerner’s draft night was any indication of what was to come, it was that his trip was going to be one-of-a-kind with lots of ups and a few bumps along the way.

Woerner’s draft party was Georgia with a “T,” pun. His family and those of his fiancée at the time huddled at the Woerners’ house with sweet Bojangles tea, chicken and cookies. At the same time, the University of Georgia product patiently waited to find out where, if any, it was headed.

Unlike what you see on TV shows from the NFL Draft, it wasn’t one call that changed Charlie’s life, but rather two missed calls from a California number. The standout tight end had just smashed her phone and was using an eBay replacement.

It was day three of the draft, and the picks kept pouring in. He believed he was not drafted until Sydney, his current wife, received two missed calls on his phone. Charlie called back but was unlucky with inconsistent service at his home. Fortunately, Sydney’s phone worked just enough to reach the 49ers who broke the news to him: they were picking him up in the sixth round.

This is the fun thing. But now the Woerners were focused on moving their lives from the Southeast to Santa Clara and launching Charlie’s career in the NFL – in the midst of a global pandemic.

While prospects for the 2020 NFL season were unclear at the time, Charlie and Sydney were excited about the new journey ahead. Sydney, a former college athlete herself, took care of much of the logistics to get them to the West Coast.

“I was still finishing my degree,” said Sydney Woerner. “I just didn’t know what to expect, where to live. We couldn’t check an apartment and then come back. So there were little bits and pieces that I was like, I really wish there was something in there that would help me figure it all out.

Sydney had a lot of questions about the life of a partner of a now professional athlete and wasn’t sure where to turn. She found herself going to see the wives and girlfriends of other 49ers, and even women of other franchises. She was receiving a lot of good information and knew she had to consolidate it so that other women entering the league could refer to it as well.

“This is how Behind the Helmet was formed. I needed to do something to help other women because I know other people were feeling it too, ”Sydney said.

“Behind the Helmet” is Sydney’s new podcast that she officially launched at the end of September this year. In the first four episodes, Sydney and Charlie went through the transition from college to the NFL, their history of draft night, what goes on on a week off and dealing with a new marriage and football at the during their rookie season.

“There are spaces where they talk to guys and have their take on their everyday life. I think it’s important because a lot of what they’re doing is misinterpreted or not fully understood, ”Sydney said. “That’s why I wanted to have Charlie for the first two episodes to take him through things that I guess most people don’t see.”

From there, Sydney has now delved into conversation with women in the league including Tom Compton’s wife Tiffany (a former emergency nurse, now mom), training team partner Tanner Hudson. , Karley Weatherly (who did a masters degree on the road), Giants ‘Evan Engram’s sister, Mackenzie, and Packers Oren Burks’ wife, Jocelyn, who runs a luxury brand and web design company .

“I don’t just want to get the names of the headliners. I want every part of an organization to be represented, whether it’s a practice team, a rookie, maybe retired in the league. There are so many stories to hear, ”said Sydney. “The worst-case scenario now is that I find women to interview, and I learn from them. Even if no one else is listening, at least I have a mentor in this space.

While the podcast is young, Sydney has received strong feedback from family, friends and other women in the league.

“My family will be very honest. Like, ‘You need to explain this better. Or maybe try saying something along those lines to help people figure this out, ”Sydney said. “They offer very good constructive reviews which I appreciate. What I’m trying to get through from just having family and friends to finding new listeners and gaining their perspective. So hopefully the more podcasts I can post, the more people will listen. ”

The podcast became one of her goals while navigating the partner life of a professional athlete, and she said she was determined to make it a long-term success. To do this, it plans to diversify.

“There are so many times that I’m lying in bed at night and my brain is popping up about so many ideas,” Sydney said. “I would like this to develop beyond football.”

Even though it’s called “Behind the Helmet,” Sydney hopes to include sports that, of course, don’t wear a helmet.

“I understand the world of football the best, but I would love to see hockey, baseball, basketball, soccer, even if they don’t wear a helmet,” said Sydney. “It would just be fun.”

As the podcast focuses on life, careers, and relationships, Sydney’s main focus is on providing a glimpse of reality, a behind-the-curtain peak of life in the NFL when the stadium lights are out and let everyone go home, and all is fair game.

To listen, search for “Behind the Headphones” on the podcasting platform of your choice, or find the podcast on Instagram @ behind.the.helmet.

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In Mark Zuckerberg’s metaverse, what will the ads look like? http://a1usarealestate.com/in-mark-zuckerbergs-metaverse-what-will-the-ads-look-like/ Sat, 20 Nov 2021 14:30:01 +0000 http://a1usarealestate.com/in-mark-zuckerbergs-metaverse-what-will-the-ads-look-like/

A new video from Inspired by Iceland pushes the experience of life through the “metaverse”, as described by Mark Zuckerberg during the rebranding from Facebook to Meta on Thursday, October 28, 2021.

Michael Nagle | Bloomberg | Getty Images

Imagine at some point in the near future you make your daily journey through the metaverse when you meet Colin Kaepernick. It’s not flesh and blood Colin Kaepernick, but a digital avatar of the former NFL star. When you interact with Kaepernick, Nike, Kaepernick’s sponsor, is part of the experience. Whether you are a fan of Nike or not, its presence at least affirms the identity and history of the brand.

Advertising has always met the world where technology has taken its eyes and ears. While the first wave of advertising was print and billboards, followed by radio, and television ushered in a new iteration in the 1950s built around the 30-second spot, an era lasted until the introduction of the World Wide Web in the 1990s.

But in the mid-2010s, the average time spent watching television fell from 4.2 hours to 3.17 hours today, and this time is expected to continue to decline throughout the decade. While it’s not clear that less time spent on TV will mean a migration to the Metaverse, a conceptual virtual world where people will interact with each other using headsets or smart glasses and virtual reality. , many advertisers are betting on it.

The term “metaverse” dates back to Neal Stephenson’s 1992 science fiction novel “Snow Crash,” in which humans, as avatars, interacted in a three-dimensional virtual space – to escape a dystopian reality. It caught fire this year after Facebook rebranded itself as Meta Platforms, noting that its goal is “to bring the metaverse to life and help people connect, find communities and grow businesses.”

Meta CEO Mark Zuckerberg described the metaverse as an “Internet personified” which, unlike today’s Internet, conveys a “sense of presence”.

Video game companies like developer Fortnite Epic Games and Roblox planted a flag at the start of the metaverse trend. Nike – which owns several patents related to selling products in the Metaverse – recently created Nikeland in conjunction with Roblox, and apparently every company is looking to do something about it.

“Our efforts to date are just a prologue to a time when we can connect the physical and digital worlds even more closely, enabling borderless storytelling in our own Disney metaverse,” said Bob Chapek, CEO of Disney, at the third quarter of the business. call for earnings.

“The metaverse is the next frontier, just like social media when we first started,” billionaire businessman Orlando Bravo, co-founder and managing partner of private equity firm Thomas Bravo, recently told CNBC. “It’s investable and it’s going to be very big.”

Now, the question of how to monetize the attention of Metaverse users in this new form of media is a priority. The advertisement may have previously interrupted a user’s multimedia experience. A newspaper ad, for example, ran on the same pages where readers read news articles. Later inventions like radio followed the same format: programming would be interrupted by audio commercials. Later, television will follow the same format.

Advertisers have sketched a different approach to metaverse advertising.

The new billboard

In the first phase, these executives said, brands would just erect digital billboards in the metaverse. The model for such advertising can be found in games like Tiki-Taka Soccer and FIFA Mobile, in which brand billboards increase awareness and, if the visitor is interested, lead to more product information. .

“It’s going to be very similar to what we have today in the real world,” said Jason Velliquette, executive vice president of digital for R3 Marketing Consulting. He believes there will be systems in the Metaverse that will allow you to produce and release assets. “So in the same way that we have notice boards on the side of the road or [out of] home signage, brands will still be able to purchase these types of placements in a Metaverse environment or a 3D environment, ”he said.

This means that if, say, a large financial services company like a Citibank wanted to set up a booth to teach financial education in the metaverse, it can. But in a virtual world, the brand might have a better chance of partnering with an influencer.

“Within Twitch you have influencers who have these huge channels and are following,” Velliquette said. “You can still follow these types of people or attend their seminars or attend their shows or their speaking engagements or things of that nature. And brands will be able to partner and collaborate with these different influencers to really make a splash in the world. ‘metaverse space,’ he said.

Product placement

The pandemic has forced more brands to experiment with the latest camera technology and virtual fit applications for clothing and cosmetics, and “virtual fashion” is an obvious target for early development and experimentation in the world. the metaverse.

“When people walk around as avatars, it’s totally imaginable that your virtual version will dress up and use brands like Nike, Adidas, Balanchine, Balenciaga or Gucci or Levi’s, whatever,” Max Pinas said. , Creative Director of Dept, a global digital agency. “And so you will have virtual fashion,” he said.

Last May, Gucci introduced a Roblox handbag that actually costs more than the real-life item.

Nike’s virtual world called Nikeland within the Roblox platform is inspired by the company’s headquarters. Although it will provide users with different mini-games like dodge ball and tag, Nike plans to have a digital showroom and include athlete and product integration.

In the past, when marketers place products in movies or TV shows, they would use a product placement agency. In games and the metaverse, it works a little differently. Usually gambling makes you work for goods. In World of Warcraft, for example, you mine for gold and when you get enough gold you can buy something.

The introduction of NFTs – non-fungible tokens – changes this equation. Suddenly, a person (represented as a gaming avatar) can buy an NFT and virtually walk around different worlds with it.

Such cross pollination inevitably leads to problems. For example, last year in Fortnite it was possible to see the Marvel and DC Comics properties in the same location. “So you could see, say, someone dressed up as Batman and talk to the Avengers,” Pinas said.

New universe for consumers

As marketers set these brand boundaries, technology continues to evolve. This is why, in a short time, a user will be able to interact with an incarnation of a brand, like Kaepernick for Nike.

Tiffany Rolfe, global creative director for advertising agency R / GA, said that while the metaverse does not yet exist, it will provide a new world of clients and environments to integrate with entertainment companies like Disney. , by exploiting existing intellectual property. And some of these new experiences will be similar to the 30-second TV spot. “It’s a story that might unfold over time on different platforms, different realities, things might happen in the real world, and then it connects you to something that happens in the virtual world,” he said. declared Rolfe.

“This last year of the pandemic, and the way we engage with digital experiences has really opened our eyes to what’s possible. Experiences are going to be a big space where brands will create. [events] to bring people in and scale it up, ”she added.

Some advertising managers say that successful efforts will have to take into account that the metaverse, by its original definition, is an area within which the individual escapes from the real world. This means that brands shouldn’t be creating what looks like advertising as we know it, and what will appear real in the virtual world will be different.

The time to call it is over and brands need to redefine their approaches to audience engagement, ”said Lewis Smithingham, Director of Creative Solutions at Media.Monks. “In the metaverse, brands need to strike a balance between being present and being authentic. bringing utility and meaning to people through creativity and technological innovation. In short, brands need to create experiences that people actually want. “

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Kilauea volcano update for Friday, November 19 http://a1usarealestate.com/kilauea-volcano-update-for-friday-november-19/ Fri, 19 Nov 2021 23:37:36 +0000 http://a1usarealestate.com/kilauea-volcano-update-for-friday-november-19/

USGS: “This thermal image faces west and shows the lava lake at Halema’uma’u, atop Kīlauea. Active surface lava is limited to the west side of the lake near the west vent. The eastern part is solidified at the surface, with small seeps often active along the perimeter of the lake. One of these seeps recently passed a short distance to the lowest boulder. (USGS image by Mr. Patrick)

(BIVN) – The Kilauea Volcano eruption continues on Hawai’i Island, with all activities confined to the top of Halema’uma’u Crater in Hawai’i Volcanoes National Park.

The activity has changed little in recent days. Scientists noted small “seeps” along the perimeter of the lava lake, including one that produced a lava flow a short distance over the lower block.

USGS: “The lava lake surface elevation in Halema’uma’u Crater has now risen slightly above the lowest boulder level since the 2018 Kīlauea summit collapse. On the night of November 15, 2021, a surge of lava from the lakeside allowed lava to flow to the surface of the block. HVO geologists observed this new flow during a helicopter flight over the summit of Kīlauea on November 16. (USGS Image by B. Carr)

From the USGS Hawaiian Volcano Observatory on Friday, November 19:

Summit Observations: Sulfur dioxide (SO2) emission rates remain high, with an emission rate for November 18, 2021 of approximately 3,800 tonnes per day. Summit inclinometers have generally recorded a generally neutral incline over the past day. Seismicity remains stable. The seismic activity remains below the background noise and the volcanic tremor has remained high since the start of the eruption.

Observations of the Halema’uma’u lava lake: Lava continues to emerge from a single vent in the western wall of Halema’uma’u Crater, while the eastern edge of the lake continues to advance over the lower exposed blocks of soil in the caldera. The western end of the lake showed a maximum elevation of about 804 meters (2,638 feet) above sea level by the HVO permanent laser range finder this morning, and a total increase of about 60 meters (197 feet) ) since the lava emerged on September 29. The webcams show splash and accumulated lava in the west vent, an area of ​​active lava on the surface of the lava lake, and sporadic lava seeps along the cooler outer edges of the lake. The total eruption volume since the start of the eruption was estimated to be around 30 million cubic meters (7.8 billion gallons) on November 16.

USGS: “A helicopter overflight on November 16, 2021 at approximately 8:30 am HST collected aerial visual and thermal images of Halema’uma’u Crater atop Kīlauea. The heat map scale ranges from blue to red, with blue colors indicating cooler temperatures and red colors indicating warmer temperatures. In the western ventilation cone, a small crater houses a small lava pond which is noticeably warmer on the map. The active area of ​​the lava lake in the western part of Halema’uma’u is about 300 m (almost a thousand feet) wide in north-south and east-west directions. The eastern part of the lava lake is solidified at the surface, although webcam imagery shows that this part of the lake continues to rise piston-like, with occasional “seeps” extruding along the length of the lake. perimeter of the lake as it cools. the surface rises. New lava flow over the collapsed block north and east of Halema’uma’u, which is noticeably hotter on the map, is from these “leaks”.

The USGS HVO continues to note that no unusual activity has been observed in the Kīlauea East Rift area.

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LiveRamp appoints human resources director http://a1usarealestate.com/liveramp-appoints-human-resources-director/ Thu, 18 Nov 2021 23:18:06 +0000 http://a1usarealestate.com/liveramp-appoints-human-resources-director/

LiveRamp appoints human resources director

November 18, 2021

San Francisco-based business analytics and data platform LiveRamp has appointed Sharawn Tipton as director of human resources, overseeing all aspects of people and culture programs, including the global talent acquisition, human resource technology and “human operations”.

Formerly known as Acxiom Corporation, LiveRamp offers a data platform for customers to integrate, access and activate their data. Tipton (pictured) is from Micron Technology, where she served as Director of Diversity and Inclusion. Prior to that, she worked for Manufacturing Partner Flex as Vice President, Global Total Rewards / Executive Compensation and Diversity & Inclusion; and global architecture, design and planning firm Gensler as head of global human resources and enterprise human resources shared services. She started her career in human resources at Safeway, where she held the position of human resources manager for eight years.

Additionally, Tipton is Chairman of the Board of Fair Pay Workplace, a non-profit organization dedicated to dismantling illegal pay disparities in the workplace based on gender and race, and is the Chairman of the Local Advisory Board. of the Bay Area for College Track, a non-educational -profit organization. She succeeds Brandon Sammut, who was Chief People & Culture Officer until September, and is now Chief People Officer at Zapier, specialist in web application integration.

Commenting on the appointment, CEO Scott Howe said, “As our business grows and transforms, so must our team, and I can’t think of anyone better suited for this job than Sharawn. She embodies the service leader mentality that we seek and has the passion, creativity and vision to be a beacon for our global workforce ”.

The company, which also has offices in the United States in New York, Philadelphia, Little Rock and Boston, as well as international offices in London, Paris, Amsterdam, Sydney, Shanghai, Singapore, Tokyo and Nantong, is online at www .liveramp.com.

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