Fitness Playground co-founders Justin Ashley and Serra Burmin were recently named Young Australian Entrepreneur of the Year for launching new offerings aimed at inspiring change in the Australian fitness industry.
Despite months of closed and closed gyms last year, purpose-driven business owners were recognized for company achievements throughout the difficult year, including:
- The launch of their educational arm Fitness Playground Academy;
- The opening of the very first Wellness Playground;
- To enable members to move and staff to work during lockdown through online and outdoor fitness offerings.
Most importantly, the award recognized the company’s impact on the fitness industry as a whole with Justin Ashley, CEO of Fitness Playground, noting that Fitness Playground’s mission is “to inspire change” and that everything the company does is aimed at achieving this mission.
Ashley advises “our mission isn’t just words, it’s not just lip service – everything we do is to inspire change for members and staff, and across the fitness industry, for the sake of a healthier Australia.
“We have transformed the gym environment and experience for our employees – creating spaces that people really enjoy spending time in and a range of unique experiences that inspire all types of people to want to do exercise, so members actually use their gym membership and get results.
“On the staff side, we are a people-oriented company. We have proven that if we focus on the experience of our people, they deliver great experiences for our members. We invest heavily in staff training, which benefits them and the members whose fitness journeys they support.
Ashley adds, “That’s why we recently launched the Fitness Playground Academy (FPA). We have always emphasized in-house training – we provide our fitness professionals with training and development well beyond the course they take to receive their fitness qualification.
“Now we’ve gone a step further – through FPA we offer a range of free and paid physical education classes to the general public. Instead of just teaching aspiring personal trainers to understand the body and exercises, in courses like our Certificates III and IV in Fitness, we build human skills on how to train people to actually change. their behavior and endows them with business management and marketing. skills they will need as a PT.
“We make them ready to go and confident enough to take clients’ health into their own hands, so we send highly skilled professionals in the fitness industry, to raise the standards of the industry as a whole. “
Then there was the recent launch of the very first Wellness Playground, in Marrickville, Sydney. This facility offers all the typical high-intensity gym offerings plus a day spa-like luxury oasis of yoga, dance, pilates, reformer and barre studios and experiences, plus infrared saunas , soothing relaxation areas, luxurious bathrooms and powder rooms. All available for an affordable membership price of just $28.95 per week, so experiences are accessible to everyone.
The creation of a new kind of gym like the Wellness Playground and the launch of the Fitness Playground Academy are all about inspiring change, and the Young Entrepreneurs of the Year are excited to see these new offerings make an impact in 2022 and to deploy new initiatives to pursue their mission. .
Top Image: Justin Ashley and Serra Burmin, co-founders of Fitness Playground
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November 29, 2021 – Kristen Green and Elizabeth Wilson-Evered added to Australian Fitness Awards Honor Roll
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May 7, 2020 – Fitness Playground Launches Employee Social Responsibility Initiative
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