FWD Insurance has promoted Gavin Lai to Vice President, Brand and Marketing. According to his LinkedIn, prior to taking on this role, he was assistant vice president, brand and marketing. He joined the company in April 2017 as Group Product Proposal Director. In this position, he was responsible for various projects aimed at developing innovative products, services and sales tools to improve protection and investment sales. He also drove changes in the way the company developed products and communicated with customers.
Lai is positioned as an experienced insurance executive with strong analytical, strategic and interpersonal skills. “I enjoy working in roles with a high level of responsibility and challenge. I believe that a good mindset, empowering leadership and effective teamwork are the keys to achieving results in uncertain conditions” , did he declare. Lai also has experience in other insurance companies. For example, he worked for Reinsurance Group of America as Director of Regional Accounts and Marketing Services for Asia from December 2015 to March 2017.
He also worked for Australian life insurer TAL Life, where his last position was as Product Manager – Group Life. He led a dedicated team of group life insurance product management professionals and was responsible for product service delivery and support to TAL’s wholesale clients, including corporations, master trusts and industry funds. .
Lai worked for TAL Life for over six years. Prior to his last role with the company, he was senior product manager. He was responsible for managing group life insurance products, a portfolio of large multi-employer group life insurance agreements, and was responsible for managing a team of product managers and specialist analysts. . His responsibilities included product management, product and team leadership, regulatory review and consultation, and product strategy and marketing support. Other insurance companies or financial institutions he has worked for include CommInsure, Equity Trustees and Investec Australia.
FWD Insurance has also been actively marketing in Hong Kong. Last year, he launched a pop-up store in Tsim Sha Tsui as part of a campaign celebrating a new protection plan and digital platform, in addition to a video featuring boyband MIRROR members Ian Chan and Jer Lau, as well as singer Gin Lee.
The pop-up store, located in Harbor City, showcased a wide variety of insurance solutions as daily necessities, showing how insurance is integrated into people’s daily lives. Divided into four areas, namely ‘Health’, ‘Life’, ‘Living’ and ‘Travel’, the store showcased popular insurance products enjoyed by these famous merchants.
FWD Insurance launches pop-up shops for insurance solutions
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