Accenture, the Dublin-based global IT consulting giant, is looking to return to South Korea, six years after leaving the country, but this time in partnership with Korean IT services leader LG CNS to greater synergy in digital transformation and digital marketing.
According to a source familiar with Accenture’s affairs on Wednesday, Accenture is in final talks with LG CNS to sign a contract to forge a business partnership in Korea. “The business synergy of their partnership would be great,” the source added.
An anonymous LG CNS official confirmed that the two companies were still “in talks”, but declined to give further details.
The global IT consulting giant left Korea in 2016 after selling its trading rights to Metanet. After taking over Accenture’s Korean subsidiary, Korean IT services provider Metanet has leveraged Accenture’s manpower and knowledge for domestic businesses in Korea. Contract details such as the duration were not disclosed at the time.
If Accenture succeeds in returning to Korea, it is expected to provide more than general IT consulting services.
Accenture is an IT services giant with revenue of $50.5 billion and its market value is one of the top 50 in the world, with a market capitalization of nearly $175.6 billion. Over the past two years, Accenture has transformed itself into a digital transformation (DX) company by offering cloud, smart manufacturing, digital customer experience and digital marketing services.
Since Accenture’s newly added technologies and businesses are what LG CNS has promoted as core businesses, the two companies’ partnership is expected to strengthen each other’s businesses in Korea. In particular, they should create great synergy in digital marketing, using advertising data and market trend analysis.
LG CNS recently established a Digital Customer Experience Center (DCX) that analyzes and supports customer experience based on data from Virtual Reality (VR), Augmented Reality (AR), customer chatbots, online shopping malls and corporate websites. Accenture Song, Accenture’s world-class service, also seeks to improve the digital customer experience.
By Woo Soo-min and Susan Lee
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