In June, Google released its’Essential elements of the web‘updated search algorithm, which takes into account a range of new experience elements related to page load times, responsiveness and visual stability, all of which can now have a direct impact on your search rankings.
Every aspect could reduce your SEO performance, but how do you know what that impact might be and if you are aligning with the latest best practices?
Well the answer is you can test it. Google offers a Essential elements of the web report that will provide insight into how your website is performing based on Core Web Vitals metrics, which can then guide your optimization process to ensure you meet key criteria.
But what about those who use major commerce platforms like Shopify and Wix, which are largely model-based – are they also impacted in the same way?
To provide some background on this and help you maximize your SEO opportunities, the team at Expert in website creation tested 3000 URLs, both desktop and mobile, across major ecommerce platforms to get a feel for how they are performing against Google’s Core Web Vitals metrics.
Here are some important considerations that could help you optimize your site.