The economic fallout from the Covid-19 pandemic has created a situation in which it has become extremely difficult for people to start considering investing a reasonable amount of money in a business. Although Covid is not as bad as it used to be, the impact of the pandemic will still affect us in the future, and just about every industry will be changed because of it, including digital marketing which has already suffered a little of a transformation the past two years.
All that being said and now dismissed, it’s important to note that digital marketing has had an impact by changing consumer behavior around the world. Facebook seems to be doing very well these days with just under 3 billion users despite the controversies that have plagued it last year as well as in previous years.
While Facebook’s impact on the young population is not as high as it was in its heyday, it has diversified its offerings, including improving ad performance and giving advertisers more tools than they can. use to check the performance of various advertisements that they might have placed on the platform.
Facebook is also embarking on virtual reality, which will take into account its advertising potential for digital marketers in 2022, as this looks to be the year when Facebook will finally step up a gear on the virtual reality front. Another thing that can lessen the impact of its controversies is Facebook’s push into e-commerce, as the massive user base it has can make it a huge hub for e-commerce, potentially making it quite a big deal. great to compete with Amazon.
One aspect of Facebook’s e-commerce push that we think is particularly important is live streaming. This is similar to the advertorials of yesteryear, and digital marketers will need to take advantage of it in every way possible in order to get the results they are looking for. This type of marketing is becoming particularly popular in China, which is one of the largest markets in the world and most digital marketers would like to focus quite heavily on it.
When it comes to Twitter, adding features like âsuper followingâ has the potential to allow creators to earn additional income from their followers, similar to what they would get from services like Patreon. Another thing to note is that Twitter is also dipping its toes into e-commerce, and the really interesting thing about it is that Twitter is leaning into crypto by allowing transactions to be made using cryptocurrency rather than crypto. ordinary currency.
Along with Instagram, Facebook’s ecommerce game will be a factor here as well, but perhaps the company’s VR and AR technology even more so. Instagram marketing can take advantage of AR integration by ensuring that the ads created can be seen through the special AR and VR glasses that Instagram’s parent company is currently working on and hopes to hit the market as quickly as It can.
That brings us to Snapchat, a company that stubbornly refused to give in to its much bigger competitors and had an established presence in virtual reality long before Facebook got into the game. NFTs will also play a role in Snapchat, many Snapchat users changing their profile pictures into digital works of art that they purchased in NFT form.
All of these trends point to a significant technological breakthrough in the coming years, and this will also factor in marketing needs in 2022, as the whole landscape appears to be changing.
Read more: Infographic Highlights 5 Most Important Trends Social Media Marketers Should Keep In Mind in 2022