Running a successful creative agency is no easy task. However, there is a high demand for these companies. There is no shortage of clients for a successful agency.
What is a creative agency?
A creative agency offers a wide range of services to businesses that want to sell products online or improve their online presence. They have dozens of potential responsibilities. A creative agency can do any of the following:
- Discuss advertising strategy with a client company
- Creation of advertisements for the company
- Writing emails to send to potential customers
- Help client company’s website rank higher on Google
- Writing, graphic design, photography, presentations or videos for a client company’s website or social media accounts
- Helping a business develop a brand image and use it to attract customers
- Use analytics tools to measure advertising effectiveness
- Hiring of experts outside the company to help client companies
- Identify errors made by the client company
- Help the client company learn more about how digital marketing works
What is most important for the success of a creative agency?
The two most important things are 1) building your business reputation quickly and 2) hiring the right team members. Presentation is also important as well as a agency project management software. You need a good website and social media accounts, but you can’t have a good website and poor service.
How to build your business reputation
In the beginning, don’t even focus on making that much money. First, you need happy customers who will recommend you. Without it, you will never get past the first steps and your business will fail.
Always do a good job, do whatever revisions your clients need until they’re completely satisfied, and offer your money back if your clients don’t like your work. Losing a little money now is better than losing a lot of money in the long run by damaging your company’s reputation.
Communicate with your client as much as possible so you can do what they want. Vary your approach for each business – an approach that works for one business may not work for another. Reassure them if they are skeptical about what you are doing.
Raise your prices after leaving the early stages
Don’t keep undercharging customers for a long time. You can’t or shouldn’t keep charging a discounted price for years. Only charge significantly less than normal at first to build a portfolio and earn testimonials.
Hire the right team
You have to hire a mix of generalists and specialists when building a digital marketing team. Generalists are known as “comprehensive marketers” and have skills such as:
- Creation of a marketing strategy
- Improve the presence of a company on social networks
- Content creation
- Maximize company website conversion rate
- Advertising by e-mail
Specialist team members
Other team members should be specialists. Someone who specializes in content creation can be a video maker, writer, podcaster, social media poster, and infographic maker.
Another team member needs to help the client company increase revenue in ways other than content creation. For example, they could improve the SEO of the client’s website; or ending an ad campaign that doesn’t offer much return on investment.
Another crucial member of the team is the acquisition specialist. They are the ones who find clients for your creative agency. They take care of advertising (for your business rather than the client’s business), researching what clients want, and analysis.
Don’t be afraid to outsource the work
If you’re very busy or don’t have anyone on your team with the right skills, you should outsource. If you insist that your team members do it even if they have too much work or don’t have the right skills, they might be doing a poor job.
Other tips for success
A small but important thing that will keep your business alive and growing is putting your contact information on every page. Due to people’s short attention spans, contact information should be right in front of them as soon as they consider contacting you.
If they can’t immediately find your phone number or email address, they may leave your site and use another company’s services instead. Everything on your website should be quick and easy to understand.
It doesn’t take a few clicks to find your contact information page, and it doesn’t even have to take a single click. You can put contact information at the top of every page on your site so that potential customers can contact you as soon as they see it.
have a blog
Businesses have blogs because blogging attracts traffic and potential customers to their businesses. If someone is looking for a creative agency (or a roofing company or whatever), their Google searches may point them to a blog post. The more blog posts a business has, the more visible it is to search engines.
Use search engine optimization
Small mistakes can make your business website invisible to search engines. Google looks at hundreds of different metrics and weighs each one differently.
One thing that has been important to Google for a long time and may remain important is page load times. If your page doesn’t load immediately, Google’s bots will notice it when they crawl your site. If your business website loads slowly, it won’t appear on the first page.
Being on the first page for as many keywords as possible is crucial. Most people choose a result from the first page – they’re not likely to look on the second or fifth page for a better company that might not rank at the top. Search engine optimization also requires:
- Include the right keywords
- Put content that people will read on your site
- Make your site mobile-friendly
- Provide an excellent overall user experience
- A good title/description (fewer people click on a webpage with a poor title, description, or URL)
View images of your team and office
If you’re meeting in person rather than online, show that your office and team are working together. Remember that a potential client may be skeptical of a company they have never worked with before, especially if it is not a well-known company.
If you can show them photos of your office, or at least of your team that works with you online, you can allay their skepticism. If they don’t know who you are or who works for you, it’s not easy for them to trust you, even if there are good testimonials on your site.
Email newsletters can help you sell anything
You can sell almost any product or service with an email list. If people are interested in hiring a creative agency but aren’t sure yet, they can browse your company’s site without buying anything.
Try to get anyone who regularly visits your site but doesn’t buy anything to give you their email address and sign up for a newsletter. You can then send purely informative/entertaining emails and emails promoting your services.
Use social media
For better or for worse, social media is very important and always could be. Businesses need to take it seriously. People talk, learn, plan, ask questions and search for the right products/services through social media.