Informa helps businesses grow digital engagement and drive demand with ON24 | New


Informa, one of the world’s leading intelligence, events and academic research groups, uses ON24 (NYSE: ONTF) digital experiences to help businesses succeed in the digital age. Informa Engage is the company’s digital marketing services division that produces webinars and digital experiences for businesses and brands across many industries. With the ON24 platform, Informa Engage hosted approximately 3,400 digital events last year, an increase of 31% over the previous year, to help businesses strengthen their relationships with their customers and generate revenue. income.

“The ON24 experiences have been essential in helping businesses connect with prospects and customers, capture more leads and drive growth,” said Brian Reinholz, associate vice president of program and management management. digital events at Informa Engage.

Informa Engage has nearly 5,000 customers, manages 65,000 campaigns and delivers thousands of digital events each year. As many companies have had to accelerate their digital marketing strategy over the past two years, ON24 digital experiences have played a critical role for Informa Engage in keeping businesses and their buyers connected:

  • In Life Sciences, Informa Engage used ON24 Webcast Elite to create “Digital Weeks,” an educational webinar series covering topics such as clinical trials, medical technology, and compliance monitoring and auditing for professionals. of health.
  • Informa has partnered with food management and hospitality organizations to create ‘Restaurants Rise’ During the Shutdown, a content center powered by the ON24 Engagement Hub with dozens of live and on-demand resources for workers across the country. hospitality, such as talks with celebrity chefs and sessions on sanitation procedures, online ordering and take-out preparation.
  • In the tech sector, Informa used the ON24 Virtual Conference for Cyber ​​Security Summit 2021 Dark Reading to create an immersive digital environment with auditoriums, showrooms, resource centers, product demonstrations, networking fairs and personalized ON24 workshops. discussions, group meetings and peer networking.

“Industries that have relied on face-to-face events are turning to digital experiences with resounding success,” said Shalini Mitha, vice president of product, solution and industry marketing at ON24. “Informa brings the power of digital engagement to many businesses using ON24 and helps businesses find the best leads and grow their revenue much more efficiently.

ON24 Webcast Elite, ON24 Engagement Hub, ON24 Virtual Conference and ON24 Breakouts are part of the ON24 platform, which also includes ON24 Go Live, ON24 Target, ON24 Intelligence and ON24 Connect. Businesses can deliver digital experiences that create deep engagement, capture first-person data, and deliver AI-powered personalization, as well as seamless integration of audience insights with marketing automation, CRM and collaboration systems. Learn more at

About Informa

Informa (LSE: INF.L) is one of the leading international groups in information services, advanced learning, exhibitions and B2B events. It helps business, professional and academic communities work smarter and make better decisions faster, with specialized content and insight, as well as opportunities to connect and learn. For more information, please visit

About ON24

ON24 provides a cloud-based hybrid engagement platform that makes it easy to create, scale and personalize engaging experiences to drive measurable business growth. Today, we help over 2,000 businesses worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, converting millions of leads to buyers. Through interactive webinars, virtual events, and on-going multimedia experiences, ON24 delivers an AI-powered engagement system that empowers businesses to scale engagement, conversions, and pipeline to drive business growth. income. The ON24 platform supports millions of professionals per month who total billions of minutes of engagement per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA and APAC. For more information, visit

Forward-looking statements

This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect”, “convert”, “believe”, “plan”, “the future”, “could”, “should”, ” go ”and similar references to future periods. Forward-looking statements include express or implied statements about our ability to achieve our business strategies, growth or other future events or conditions. These statements are based on our current beliefs, expectations and assumptions regarding future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in documents that we file from time to time with the Company. Securities and Exchange Commission. Actual results may differ materially from those shown in forward-looking statements and you should not place undue reliance on them. All statements contained herein are based solely on information currently available to us and speak only as of the date hereof. Unless required by law, we assume no obligation to update such statement.

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SOURCE: ON24, Inc.

Copyright Business Wire 2021.

PUB: 11/30/2021 07:05 / DISC: 11/30/2021 07:06

Copyright Business Wire 2021.

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