âAuto sales personalization can be very powerful, but dealerships need to make the most of the tools available to reap the rewards,â said Bob george, assistant vice president of product management at Dealer.com. âBy providing a personalized experience for consumers based on their unique preferences, the faster you will be able to serve your online visitors and help them achieve their goals. This ultimately leads to better retention rates and better word-of-mouth. for your brand. “
With recent transformations including a search results page and a guided redesign of the retail experience, Dealer.com continues to make car buying and buying more efficient with the following additional features:
New design of the home page: The updated design of the Dealer.com home page responds to the evolving needs of current market trends and conditions. The “Remote Sales and Service” transforms traditional browsing and shopping on the website into a true digital storefront experience. In an age where consumers are more reluctant to step into a physical dealership location, the website must function as both a sales tool and a relationship builder. A successful homepage should effectively communicate and facilitate the new buying patterns of today’s consumers.
Distance sales and service marketing: Many dealerships who introduced remote services during the pandemic have continued to offer them thanks to popular demand. A recent Cox Automotive study found that 86% of buyers interested in remote services would likely choose a dealership based solely on their availability. However, surprisingly, only 22% of customers are currently aware that many dealerships offer services such as pickup and delivery. To fill this communication gap and help connect dealerships with remote customers, a new âRemote Servicesâ widget is an option in the design of the home page, on the VDP and on the website. The customizable widget makes it easy for dealers to show how they approach customers based on their preferences to do business safely and conveniently.
Improved site-wide search: This capability gives buyers the freedom to search for vehicles and dealership services the way they want – predictive recommendations ensure consumers will find exactly what they’re looking for. Some researchers are confident in what they want and may be frustrated with website experiences that force them to take predetermined paths that do not meet their primary motivations. To make it faster and easier for customers to find the right information, site-wide search offers suggestions that are revealed by types of buyers. Particularly useful in today’s reality of low supply, buyers can now more easily search the entire site, including non-inventory pages that assist customers who may be interested in fixed operations or other services. This upgrade makes it easier for the customer to navigate dealer sites and lends itself to more qualified buyers. In an age when buyers are willing to look further to find the perfect vehicle, this is an ideal option for giving dealers a competitive edge.
A dealership’s success depends on its ability to deliver personalized and seamless digital experiences that continue to improve and evolve with customer expectations. Together, the latest innovations from Dealer.com facilitate more meaningful interactions that lead to both dealer and consumer satisfaction, meeting the diverse needs of customers across all touchpoints, helping dealers make marketing digital and simple and profitable electronic commerce.
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of websites, advertising, digital retail and managed services, Dealer.com enables OEMs, dealer groups, retailers and agencies to take advantage of technology, data and advanced digital insights to deliver the shortest, fastest and most personalized path to customer engagement. The company is deeply committed to its culture of progress, with a focus on community, health and well-being. Situated at Burlington, Vermont, Dealer.com is a trademark of Cox Automotive. For more information visit www.dealer.com.
About Cox Automotive
Cox Automotive Inc. makes it easy for everyone to buy, sell, own and use vehicles. The global company has over 27,000 team members and a family of brands including AutotraderÂ®, Dealer.comÂ®, DealertrackÂ®, Dickinson Fleet Services, Kelley Blue BookÂ®, ManheimÂ®, NextGear CapitalÂ®, VinSolutionsÂ®, vAutoÂ® and XtimeÂ®, are passionate about helping millions of car buyers, 40,000 car dealership customers across five continents and many more in the automotive industry to prosper for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a private company, Atlantabased company with an annual turnover of almost $ 20 billion. www.coxautoinc.com
1 Dealer.com Study January 2020 – June 30, 2020