Latitude Marketing celebrates its clients’ success trio

loop+twist celebrates a successful first year of business, benefiting from immediate global demand for its iconic furniture range, and has just received substantial investment to continue its growth.

loop+twist recreates classic mid-century chairs remastered for modern times, for discerning clients looking to make an aesthetic statement. Each chair is handcrafted to the highest standards from sustainable beech wood and responsibly managed forests, authentic to their origin.

Over the past two years, Latitude has partnered with Enterprise City Manchester to become an on-the-ground marketing partner to support the 25 technology start-ups under the Exchange programme.

Exchange is a groundbreaking digital and technology program for the UK’s next best start-ups, offered in conjunction with Tech Nation.

Latitude has a second home at Bonded Warehouse, the new state-of-the-art workspace next to the Museum of Science and Industry – part of Enterprise City’s technology, media and digital cluster – while retaining its headquarters in Clitheroe .

loop+twist is part of the exchange, and Latitude’s involvement has progressed beyond initial program support to web and strategic execution.

Behind loop+twist is founder Muha Moussallati, who has his own Manchester story. A lifelong passion for interior design has taken him across the world to pursue his design vocation in the UK.

In 2011, Muha came to Manchester, the home of his father’s former textile business, and completed a degree at the University of Salford and an MA in Product Design jointly from the University of Manchester and Manchester Metropolitan. .

After graduating, an interior design position followed at the New World Trading Co. in Alderley Edge. This breakthrough move offered a significant opportunity to work on leading hotel brands, such as The Botanist. A mission to find a high-quality manufacturing facility for the ‘Ton’ chair, familiar to many as a cafe bistro chair, led to an extensive search. Six chair samples later and the idea for loop + twist was born. Two shareholders of New World Trading Co. recently supported loop + twist.

loop+twist customers come from all over the world, recent orders include the shipment of ten dining chairs to a prestigious villa in Marbella and ten Hannah chairs to an interior designer in Sydney. Future vision includes expanding the range to include sofas and tables, one distinct piece at a time, and collaborations with other Manchester creative artists.

Muha Moussallati, comments: “In a world of quick and disposable objects, our philosophy at loop + twist is as far away from it as possible. We design furniture that is elegant, simply beautiful, true to its original design and made to last. we started with a curated collection of separate pieces, have just added a sectional sofa in a variety of colors and will follow shortly with a new table.

You can find out more about the brand and shop the range at

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