You are not a trader, you are a lawyer. But any seasoned lawyer knows that you need to get your new law firm’s marketing strategy in order if you hope to propel your business to success. The problem is, you probably don’t know where to start.
There are many different marketing strategies. You might not know which ones are the most important or how to implement a marketing plan that makes sense for your business. Either way, you will need to determine which strategies work best for your firm if you want to beat the competition and become the benchmark lawyer in your area.
Why you should market your law firm
Whether you are a brand new law firm or have an existing practice, it is important that you begin your marketing plan. There are many different elements that go into marketing a business. You need to choose how you will be identified in advertising and online, connect with other lawyers online, choose your brand logo and colors, purchase business cards, and engage in other publicity efforts. your name.
There are two main ways for aspiring law firms to be successful: they create or engage in strong referral programs, and they become well known within the community. In the late 90s and early 2000s, you might have been able to buy a billboard or create an advertisement to attract customers.
However, in today’s society, you also have to sell yourself online. But before you get ahead of yourself, you must first determine what marketing essentials you will need on the first day your new law firm opens.
Indispensable in marketing for new law firms
Before you can open the doors of your new law firm, you will need to have several marketing materials. Some of them are physical materials while others are various virtual tools. Both are equally important at this point in your business.
You will also need to start at this point in your marketing strategy if you are an established business rebranding. This often happens when existing law firms are hiring new managing partners, or have simply decided to move in a different direction in their branding.
No one said marketing your law firm was going to be easy. And you can also expect it to take some time. But your efforts shouldn’t go unnoticed if you plan your marketing strategy right.
Traditional law firm marketing material
First of all, you need to start your branding marketing efforts. Pick the colors, what you want your business to adopt and your brand’s logo. You want to think about how you want your potential clients to see you as their advocate when designing these elements.
From there you can create and print your business cards. Once these are ready, you can begin your new law firm’s networking efforts.
The new generation of lawyers keen to set up their practice might be less interested in traditional law firm marketing materials such as postcards, newsletters, and other tangible materials. But these proven marketing methods are essential for your business.
A key element of marketing in 2021 is your internet presence. You need more than just a website. You need to set up your legal service description and professional bio, website content, law firm email address, and professional email signature block.
You should also start thinking about setting up social media profiles for your new law firm, including LinkedIn. Remember, referrals are one of the best ways for new law firms to get clients. And the only way to get referrals is to make connections, both in person and online.
You may want to consider sending formal announcements to your colleagues and others who may be in your network that your law firm is officially open and accepting clients. Sending tangible cards and virtual announcements can help market your new law firm.
Search engine optimization for law firms
Your law firm is unlikely to be successful if you don’t have a strong online presence on the web. When potential clients are looking for a lawyer, they won’t wait to see a billboard or an advertisement for a lawyer. They will open their web browser and google the âbest (practice area) lawyer near meâ.
You want your new law firm to appear in one of these top search results, because these are the only ones most people will click on. This is where search engine optimization (SEO) is important.
The legal industry is one of the most competitive online. You’ll be up against established law firms that likely have teams of digital marketers working to improve their sites in rankings. Your law firm may be new, but you can’t afford not to implement an SEO strategy for your site before or soon after you open a business.
The marketing tools you need and can wait for
Once your law firm is open, your marketing efforts shouldn’t end there. You will need to continue to tweak and implement additional marketing measures to help your new law firm be successful.
Once you’ve got your bearings and are ready to expand your marketing efforts, you can take your strategy to the next level. Do you want to get involved in community organizations? Join the bars? set up regular email campaigns? Maybe you want to send customer loyalty giveaways or order swag items and put up giveaways. Maybe your goal is to give back to your community.
Whatever your vision for your law firm, you will need to keep reinventing your marketing strategy over time. Even five years is too long without revitalizing your law firm’s marketing efforts. Your law firm should always keep up with marketing trends. This will help your firm stay ahead of the competition and direct today’s clients to you and your law firm for the help they need.