While easier said than done, accessibility, usability, and inclusion should still be key aspects of building a website that works for everyone.
However, according to a new report from Heap, almost half (43%) of consumers believe that the majority of websites are not designed with the needs of the end user in mind.
The digital information platform sifted through the anonymized data of hundreds of customers to see what types of information they aren’t getting, and it turns out a lot has crept up on the net.
Disconnecting from the website
The report noting that 98.5% of website owners have a tool that provides them with data on how users interact with their product or website, but of this only 24% say they have a complete view of users’ journeys on their site, it begs the question – who is to blame?
With only 16% of digital experience owners knowing why most customers abandon their website, although over 98% disclose that they have the tools, it seems the fault lies somewhere between the service provider. website creation and the organizations that use it.
TechRadar Pro has contacted Heap for further information on the report’s findings, to which the digital analytics platform has yet to respond.
There is a significant overlap between accessibility and usability, and with 89% of consumers mentioning that ease of use is a critical factor when choosing between two websites, this is one explanation for website drop rates. that website owners know.
According to the W3C Web Accessibility Initiative, many websites and tools are developed with accessibility barriers that make them difficult or impossible for some people to use.
Not addressing it could cost businesses billions, as LCN’s analysis of web hosting providers revealed in its recent report.