Louise Truman’s travels began in 2019 when she flew to Tanzania to climb Mount Kilimanjaro. After graduating from high school that summer, she worked as a digital marketer while studying Spanish and history at King’s College London.
She says the pandemic has provided her with the perfect opportunity to “invest in herself” and that she has generated a steady income in digital marketing through 2021. This has allowed her to travel the world while working remotely, visiting countries like Costa Rica, Tanzania, and South Korea.
She developed a social following after posting on TikTok. His main source of income soon became social media and content creation. She now earns $11,000 a month as a “digital nomad,” traveling the world and sharing her adventures with her 139,000 subscribers.
“Becoming a digital nomad was entirely accidental, but no one around me was surprised. It was the best decision I’ve ever made,” said Truman, from Surrey in southern England. Her love for travel began at age 13 when she signed up and raised funds for a scientific expedition measuring radiation in Greenland.
“I only went there so I could spend three weeks crossing glaciers, climbing mountains and dodging the occasional polar bear,” she said.
After finishing school at the age of 18, she landed a job as a digital marketing assistant, which went completely virtual when the pandemic hit.
“As difficult as the pandemic has been for me mentally, I’ve never had such an opportunity like this to invest in myself. During the first six months of confinement and provisional reopening, I networked like crazy on LinkedIn.
“I landed two new freelance marketing contracts, learned incredible amounts from mentors, and started a social mobility project to help college students,” Truman said. By the spring of 2021, as the world began to open up again, she had established herself with a “reliable and consistent digital marketing income.”
“I had never seen so much money in my life. During my time working remotely as a marketer, I had a five-figure month. It was entirely from my marketing work and my investments, especially the sale of sweat stocks,” she said.
She currently has 139,000 followers and her account has received over 7 million likes in total. She attributes this to her background in digital marketing, where she learned how to create her personal brand and set a price for the content she produces.
“As a content creator, most of my time is spent creating content. I do a few brand deals every month – not something I want to overload my social media with – and because they pay so well I don’t have to do much to exceed my levels of previous income,” Truman said. She revealed that in the past two months, she has made $11,000 from content creation alone.
“The best part about this is that as my social networks continue to grow, I’ll be able to charge more for the same amount of work. It’s already a much happier work-life balance. I’m so excited to see where it goes over the next two years,” she said.
Tips for becoming a digital nomad according to Truman:
1. “Run, don’t walk away from any networking girls (read: pyramid scheme) in your DMs (direct messages). The vast majority of people who pay to start these ‘businesses’ are losing a lot of money.
2. “If a company trusts you to work remotely, they must have complete confidence in your expertise, which means you’ll likely need previous experience in the industry in which you want to work remotely.”
3. “You put yourself at a disadvantage if you don’t network. It can be as simple as sending a personalized LinkedIn message.
4. “If you don’t start now, you’ll regret not starting sooner.”
5. “Even if you fail, you will have learned a lot, about yourself as you travel the world, or perhaps about the best way to work for you.”