MINILUXE APPOINTS ADITI GUPTA CEO OF GROWTH


Toronto, Ontario, January 6, 2022 (GLOBE NEWSWIRE) – MiniLuxe, Inc. (“MiniLuxe”), a wholly owned subsidiary of MiniLuxe Holding Corp (TSXV: MNLX), is pleased to announce that Aditi Gupta has joined its team as director of growth. As CGO, Ms. Gupta will be responsible for leading MiniLuxe product marketing, e-commerce growth, public relations and corporate communications in support of the company’s strategic plan.

“We are delighted to welcome Aditi to MiniLuxe,” said Zoe Krislock, CEO of MiniLuxe. “She brings a wealth of experience in product marketing, as well as digital marketing capabilities that will help us continue to grow our goal-driven brand. Aditi is a seasoned marketing leader with a proven track record in beauty and native digital business. “

Most recently, Ms. Gupta led marketing and growth for Homepolish, a digital platform for interior designers. As CGO of MiniLuxe, she brings in-depth beauty expertise with a focus on digital branding. Prior to her role at MiniLuxe, Aditi worked at Estée Lauder, Diageo and Unilever in various marketing and strategy roles.

On MiniLuxe

MiniLuxe, a Delaware company based in Boston, Massachusetts, is a socially responsible lifestyle brand and digitally-driven talent empowerment platform for the nail and waxing industry. For more than a decade, MiniLuxe has been setting industry standards for health, hygiene and fair working practices in its efforts to transform the most widely used but severely under-regulated nail care industry. MiniLuxe seeks to become one of the largest inclusive educators and employers of professional workers by empowering Asian-American, Asian-Canadian and other members on its Talent Empowerment Platform.

Today, MiniLuxe derives its revenue streams from talent services (nail care and waxing services) and revenue from its products (through its own clean nail care products). MiniLuxe is driven by a fully integrated digital platform that manages all guest bookings, preferences and payments and gives designers the ability to manage scheduling, guest preferences, performance and compensation tracking and content training. Since its creation, MiniLuxe has performed more than 2 million services.

For more information

Anthony Tjan
Executive Chairman, MiniLuxe Holding Corp.
[email protected]

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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