Mirum, a leading full-service digital solutions agency of the WPP Group, has won the digital rights for IDFC Mutual Fund.
As part of the mandate, Mirum will deliver a bouquet of digital services for IDFC MF. Mirum will provide brand strategy, creative services and manage social media platforms for the brand. Mirum, a Salesforce Crest Consulting Partner, will implement Salesforce Marketing Cloud and provide managed services for a seamless marketing automation solution. IDFC MF will also use Mirum’s technology services for web development, UI/UX and SEO.
The account will be managed by internal Mirum teams from their office in Mumbai.
Commenting on the win, Mihir Karkare, EVP, Mirum India said, “We are pleased to partner with IDFC Mutual Fund. It is a proud moment for Mirum to win such an important digital mandate and is a testament to our digital capabilities. look forward to servicing the IDFC MF account and are confident to provide a seamless solution.
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