Moccona: Start the day fast, help the environment

Drinks design firm Jacobs Douwe Egberts (JDE) has teamed up with younger, socially conscious designers from across ANZ to create a select assortment of sustainability-themed glass jars, with code activation QR for Moccona espresso.

The latest restricted release from Moccona’s ornamental jar assortment features artwork from six Australian and Kiwi designers on more than two million glass stopper jars worldwide, with graphics showcasing themes of sustainability. Each jar also contains a QR code that directs shoppers to a webpage where they will vote to help change environmental causes sooner or later.

The design theme aims to encourage people to take small steps towards a more sustainable world and is in line with JDE’s mission that all packaging should be 100% recyclable, compostable or reusable. Moccona jars can be recycled through a curbside assortment and contain over 50% recycled glass.

Moccona decorative jars in a restricted version are recyclable and contain more than 50% recycled glass. In the picture : Small Actions,
It was designed by Georgia Billma.

“For the first time in history, we have handed our iconic pot to a group of capable young designers, giving them a platform to shine a light on the sustainability issue that matters most to them. We hope that the beautiful artwork in our new assortment not only highlights the pure indigenous atmosphere in lack of security, but also evokes Australians and Kiwis to improve their Moccona jars and take into account the various small adjustments what we will do to do this. small distinction”, mentioned Dominique Stichling, head of advertising and marketing at Moccona.

The six successful designers were chosen from more than 60 submissions. His creations are in fact included in the restricted version of the Moccona decorative pot assortment and embody:

(1) Refresh: Designed by Auckland-based Nicole Canuto, who uses jar design to promote recycling and reuse and shine a light on how we will integrate sustainable practices into our daily lives. She met Dr. Anita Vandyke, who advocates the discovery of zero waste different from ordinary merchandise, to discuss upcycling.

(2) Pedal Ahead: Its design was conceived by Jemma Ortiger from Sydney, who highlights how sustainable transport, including cycling, can also help us get around without harming the world. Ortiger met TEDx speaker and educator Lindsay Miles, so they want everyone to know the importance of switching to a bike.

(3) Our Whales Under: Designed by Tasmanian ocean lover Kaitlyn Geltner. The jar design was inspired by how whales continually recycle vitamins in our oceans, and she sat down with science educator and conservationist Laura Wells to discuss their shared love of the ocean, whales and bass, and methods of protecting ocean species.

(4) Defending Associates: designed by Celine Groene, who celebrates Australian biodiversity and the cockatoos she calls associated, who she believes deserve to be revered and protected, with every organism residing on earth. Groene, based in Sydney, sat down with Australian actor and wildlife advocate Matty Wilson, who caught up with Celine to discuss their shared passion for our animals and how we will take small steps to protect our Australian associates from the wildlife.

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