Movers & Shakers: Twitter, Forward and The PR People

Twitter promoted Pallavi Walia head of communications in India. Walia was previously Policy Manager for the Marketplace, a role she had held since 2019. Previously, she was Vice President of Customer Experience at Weber Shandwick.

Cheeky named Lewis Shields to the newly created position of Head of Strategy and Growth. He joined Herd MSL, where he was their first social hire and, in eight years, developed the agency’s social and content marketing practice with clients such as P&G, Telstra, Gumtree and ING. This included founding the social media, content and influencer agency Touch Creative under Herd MSL. In his new role, Shields will report to Founder and CEO Fergus Kibble and work alongside CEO Caroline Lovejoy.

Lifestyle public relations agency Public relations people launched a sister full-service digital marketing agency, Social people. The new unit aims to integrate organic PR efforts with marketing amplification and content creation tools and will include a suite of digital marketing services such as social media management, SEO content strategy, marketing by e-mail and digital advertising. Kamei cheong was appointed to manage the day-to-day operations of the agency. Joining The Social People as Content Director means Annabelle fernandez, most recently digital director of Vogue Singapore. Current clients of The Social People include Dermalogica Malaysia, Sephora Singapore, and Sephora Malaysia.

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