Technology in Asia reported the Typedream startup funding announcement, which said Y Combinator – alongside a series of other investors, including WordPress executive Aadil Mamujee and founding Twitter engineer Blaine Cook – provided a “undisclosed” amount of funding for the no-code website builder.
The company was founded this year on the basis of its website building platform, which allows users to “build websites without any coding skills.” Y Combinator has previously provided funds or invested in a number of the best website builders on the market, including Weebly, Webflow, and Strikingly.
Typedream chief executive Kevin Nicholas Chandra told the outlet that “we are in the middle between easy-to-use platforms like Squarespace and beautiful but hard-to-use platforms like Webflow.” He also noted that the new funding would be used to âdouble product expansionâ.
He had built the business with four friends: Michelle Marcelline, Albert Putra Purnama, Anthony Harris Christian and Putri Karunia. The four had previously created the Cotter authentication service, which allowed users to “log into any platform without entering their passwords,” having previously used Y Combinator’s incubator program in 2020 to to collect funds.
Although it generated “decent” income, it “failed to achieve the growth rate they wanted”, and Chandra added, “We have learned that developers are a very difficult audience because they scrutinize every penny they spend on services. On the other hand, corporate customers take three to 12 months to convert. “
As a result, the four have entered a separate market: for those who don’t know how to code, but need to be able to create digital products, including influencers, schools, and small business owners. While many have âlearned to useâ builders such as WordPress or Wix, Chandra said, many have also âcontinued to hire freelancers to build websitesâ on such platforms.
He noted that they had “discovered that users without code are much easier to convince because they themselves won’t be building the services they need”, so they implemented Typedream. The company charges a monthly subscription of $ 15, and Chandra said it launched the Minimum Viable Product (MVP) with just three features, but people “were already willing to pay” for the service.
He concluded: âWe have learned that people are willing to pay for a product that solves their problem with as little technology as possible. We currently only support static websites such as landing pages and personal websites, and we want to extend our use case to commerce. . “