Oral-B iO Series 7 Electric Toothbrush – Which One? New

Oral-B’s new iO line electric toothbrushes are the most expensive you’ll find, so can the performance justify the price?

We took the Oral-B iO Series 7 (£ 400) through a series of tough lab tests to see how well it removes plaque, how long the battery lasts between charges, and how bad it is. comfortable to use.

Read on to learn more about the latest version of Oral-B, or go directly to our Oral-B iO Series 7 Electric Toothbrush Review.

What is the Oral-B iO Series 7 electric toothbrush?

At £ 400, the iO Series 7 climbs straight to the top of the Oral-B electric toothbrush price range. But what are you getting for your money? The specifications of the Oral-B iO Series 7 electric toothbrush include:

  • Magnetic iO technology Designed for improved cleaning, this technology combines the standard Oral-B tilt-and-turn cleaning action with micro-vibrations in the bristles.
  • Artificial intelligence This smart toothbrush can determine where it is in your mouth, and with the Oral-B app, you can access an array of related data that should help you improve your brushing habits.
  • Five brushing modes Several brushing modes give you the possibility to adapt your brushing according to your needs. The Oral-B iO Series 7 has five brushing modes: Daily Clean, Sensitive, Gum Care, Intense Clean and Whitening.
  • OLED display The handle of the iO Series 7 features an interactive black and white OLED display. This screen displays brushing modes, the two-minute timer, and a happy, sad, or unsure emoji face when you’re done brushing to indicate how well you’ve brushed. When the toothbrush is charging, the screen will show a percentage progress bar indicating how long the battery has been fully charged.
  • Magnetic charger Designed to lock the toothbrush in place for added stability.
  • Intelligent pressure sensor What’s unique about this feature is that it not only lets you know if you are brushing too hard, but also if you are brushing too lightly.
  • Two minute interval timer A useful feature that lets you know when you’ve brushed for the dentist recommended two minutes and prompts you to switch to another section of the mouth every 30 seconds to ensure even cleaning.

If you want to see how it compares to electric toothbrushes from brands like Philips Sonicare and Colgate, check out all of our electric toothbrush reviews.

Which Oral-B electric toothbrush heads does the iO use?

Oral-B iO toothbrush heads

A downside of the Oral-B iO line is that it is not compatible with the current line of Oral-B toothbrush heads, such as Cross Action and Sensi UltraThin. You will need to purchase iO-specific brush heads. Electric brush heads aren’t particularly cheap anyway, but the new iOs will really drain your wallet.

There are two types available: Ultimate Clean and Gentle Care. These will set you back between £ 13-15 per head if you buy them full price.

A four pack of iO Ultimate Clean brush heads, which should cover you for a year, typically costs £ 54 at Boots, while a four pack of Oral-B Cross Action brush heads at the same retailer costs just £ 18. . Paying three times as much for them is probably going to be a pretty bitter pill to swallow for most of Oral-B’s sidekicks.

Oral-B iO brush heads are currently for sale at Boots and you can expect to find them at a discounted price at various retailers throughout the year. Be sure to shop around before picking up replacements.

Who? has been testing electric toothbrushes for 57 years

  • We did our first electric toothbrush test in December 1963, and although prices and technology have changed a bit since then, our commitment to rigorous testing has remained the same.
  • During our testing, we collect over 2,000 before and after plaque readings, so we can tell you exactly which toothbrushes will do the best job at keeping your teeth clean and healthy. Some brushes only score a paltry two out of five stars in this part of the test, while the best brushes get the full five-star rating.
  • We also check how long it takes for the battery to charge. The fastest go from flat to full charge in under six hours, while the slower can take over 32 hours to fully charge.

Read our guide to learn more about how we test electric toothbrushes.

Prices correct as of January 12, 2020.

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