Ponderosa launches the specialized eCommerce agency Prolific North

Leeds Ponderosa branded communications agency has launched a specialist e-commerce agency, Evolution, with expertise in Magento, Shopify and WooCommerce.

Evolution is part of Audience Collective (AC), the group of specialized agencies backed by private equity of which Ponderosa is a founding member. The ecommerce agency will support brands looking for an online retail presence as well as those looking to upgrade or replatform, as well as maintenance, support and CRO services.

AC was launched in December with the support of Newmore Capital and promises to be able to offer the entrepreneurial spirit and specialist skills of individual agencies, as well as the reach, insight and strategic skills of a larger organization.

Other agencies that, as part of Newmore’s investment portfolio, make up AC include Spark, Keel Over and Crunch.

Polly Woodvine, Commercial Director of Evolution, said, “Evolution is a specialty ecommerce agency that helps businesses thrive. We combine the best technical and design skills with data and insight. Our experts in planning, optimization and PPC feed from the start the architecture of a website to create high-performance solutions, built around the needs and growth ambitions of our clients.

“We understand that customers don’t just want a website, which is why our approach takes a big, long-term view that takes into account ongoing performance and future-proof e-commerce businesses. future in an increasingly competitive landscape.

“Many specialist Magento and Shopify agencies are focused on selling a website, but the journey only begins there. Ecommerce is constantly evolving and customers need a partner to grow with them in every way. aspects.”

Richard Midgley, MD of Ponderosa and Evolution, added, “The talent for Evolution was within Ponderosa, but we found that potential customers looking for ecommerce solutions wanted a dedicated team of specialists and that’s what. that we can now offer.

“What Evolution offers is the crucial blend of technical expertise combined with years of e-commerce design experience and the comprehensive suite of digital marketing tools.”

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