Return of international tours vital for Australian entertainment venues and promoters

While supporting a range of Australian talent on tour in recent months, TEG chief executive Geoff Jones has stressed that the return of international acts will be vital for entertainment venues and promoters in their post-Coronavirus recovery. .

Speaking at an industry leaders forum yesterday at the 2021 Asia-Pacific Venues Industry Congress at Sydney’s Qudos Bank Arena, Jones stressed the importance of large international groups on tour in Australia and filling the country’s major sites, telling the audience of the Venue Management Association (Asia and Pacific) delegates “Launching international tours will boost the building economy.”

Advising on how TEG had supported the return of major touring in the last quarter of 2021, Jones said “in November of last year we bet on Guns N ‘Roses going on sale and that by November 6 of this year, everything would be fine “.

Noting the continued uncertainty of the coronavirus lockdowns and their potential contribution to live events, he warned “I am sitting here today with a gun to the head of the manager and band agent as to how whose tour will take place “.

Having already sold around 400,000 tickets to Guns N ‘Roses with Kiss and Keith Urban on over 20 performances in Australia and New Zealand, Jones said “my worst nightmare is that something is going on and we can’t do it. all dates ”.

Explaining that TEG “strives extraordinarily” to work with all states to ensure that the concerts take place, Jones explained that for each of the tours they would bring smaller tours, everyone involved would be vaccinated, they would arrive and travel to. across Australia by private jet and that they would be put through a testing regime, with everyone involved being tested every other day.

Highlighting the risks involved and the TEG being unable to provide event cancellations, Jones noted that in the case of Guns N ‘Roses, they would arrive in Australia after “a four-date tour of Japan, six days before their first date. you at Metricon Stadium on the Gold Coast ”.

Acknowledging the wider impact of any cancellations affecting any of the three tours – Guns N ‘Roses, Kiss and Keith Urban – Jones cautioned “if these three tours do not take place in November and December, you may cancel the first quarter of 2022 because no promoter is going to take the risk.

More optimistic for 2022, Roger Field, president of Live Nation – Asia Pacific, notes that predictions that Australian crowds would be reluctant to return to mass gathering places have not come true.

Talk to Poll star, Field said, “I feel very optimistic that next year is shaping up to be meaningful.

“We are seeing some really positive signs in North America and the UK, especially after the vaccination campaigns there, which allows for solid planning.”

In comments posted today by Poll star, Field said fans are keen to share their experiences live again, citing data from Live Nation showing that 83% of fans are keeping tickets for rescheduled shows and 65% for rescheduled festivals.

The data also shows that 95% are likely to attend a show when the restrictions are lifted, while 64% plan to attend even more live music events.

However, Dion Brant, COO at Frontier Touring, believes Australia’s continued closure of international borders could hurt artists around the world, saying Poll star “It’s going to be difficult for us to get exemptions based on economic impact to get a major act in the country, or exemptions from the 14 day quarantine.”

Asia-Pacific Site Industry Congress
Yesterday’s Asia Pacific Venue Industry Congress in Sydney is part of the Venue Management Association, which is dividing its annual conference into four one-day “hybrid” events in major cities in 2021.

Following last week’s first event in Brisbane, the Auckland stage of the series will be presented in collaboration with the Entertainment Venues Association of New Zealand (EVANZ), to be held June 16-17, 2021 at the Aotea Center, Auckland.

The 2021 Asia Pacific Venue Industry Congress event which was scheduled to be held in Melbourne on June 10, 2021 has been postponed due to the current coronavirus lockdown in the state.

For more information, visit

Images: Qudos Bank Arena hosts the Sydney stage of the Asia Pacific Venue Industry Hybrid Congress (top and bottom) and TEG Managing Director Geoff Jones (middle).

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