Seven Website Content Tips To Improve Your Site’s Site Builder Performance

Gone are the days when start-ups and small businesses had to wait years to save enough money to develop a website. This is because website building solutions like those from Site builder make it easy and affordable for businesses to get a professional site from the start; from R100 per month (website hosting and domain name registration included *).

Creating the content for your website is up to you and is easier than you might think! Here are our top seven tips to help you get it right:

Top seven tips for website content:

Tip 1: Mention your unique selling points first

Website visitors are on your site because they are looking for something. Did you know it takes 10-20 seconds to find it? If they don’t see it, they will leave. What makes your business unique? Make sure you present your most unique selling points first. This way you can keep visitors interested for longer.

Tip 2: Write like you’re talking to your target audience

Who is your target audience? Write for them! Don’t write complicated copy. Use a conversational tone to share clear, informative information in short, easy-to-digest sentences. Forget all the industry jargon. Just be real and tell them what they want to know.

Tip 3: use multimedia

Website content is more than just a copy. Use all types of media including images, videos, infographics, vlogs, and more to market your products and services and educate visitors on why they should choose you!

Tip 4: Use Search Engine Optimization (SEO)

Don’t forget to write for Google too. How? ‘Or’ What? Research the keywords and phrases that potential customers use to find businesses like yours online, and include them in a relevant and appropriate way in your headlines and body copy.

Tip 5: Include strong calls to action

What do you want a potential customer to do after reading the copy of your website? Call them to action! Make sure each page has at least one strong call-to-action, such as “buy now”, “sign up”, or “learn more”.

Tip 6: Show, don’t tell

Is your product or service the best, most affordable, fastest or most amazing in town?

This is exactly what your competitors are advocating for themselves. In reality, people don’t really believe in bold statements like these anymore. You have to show them! Give them the facts, the supporting information for all your statements and, if possible, show them literally. For example: make a video showing how your “strong” product withstands X amount of force, etc.

Tip 7: Make it easy to read

Display your copy in various interesting ways. Use lists, bullets, headings and subtitles, bold and italic fonts, and different font sizes and styles. Make sure your copy is easy on the eyes and can be read or scanned effortlessly for important keywords.

Learn more about’s site builder and what it can do for your business here.

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About Dora Kohler

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