Shopify has announced over 100 new features as it pushes to improve its e-commerce platform.
During its bi-annual showcase, Editions, Shopify launched a new headless commerce offering called Hydrogen & Oxygen, along with a new ecosystem, payment development capabilities, and various other upgrades.
Hydrogen is a React-based framework for building powerful commerce experiences and Oxygen is a purpose-built commerce hosting platform.
Rise of e-commerce solutions
Shopify claims its Hydrogen tool improves development phase speed and optimizes website performance for large e-commerce websites and merchants, while its Oxygen tool hosts and maintains DevOps for commercial backend developers.
“At Shopify, we believe in infinite play. That means we’re constantly pushing the boundaries of what’s possible for entrepreneurs,” said Tobi Lütke, Founder and CEO of Shopify.
“We work hard to solve the complex challenges merchants face today while imagining entirely new ways for them to grow their businesses. With Shopify Editions, we’re sharing our big bets and latest innovations in commerce so those who are ambitious enough to try their hand at entrepreneurship can start and scale faster than ever.
Along with Hydrogen and Oxygen, Shopify has also released a new payment extensibility feature for developers and merchants to create functional payment customizations that focus on speed and flexibility.
With the new tool, developers and merchants using Shopify will be able to create customizations for checkout with Checkout UI extensions and features and deliver via a custom app or a public app on our App Store.
e-commerce website builder also introduced Shopify Functions built on its ShopifyVM platform, which allows users to create custom discount, shipping and payment functions and sell them in its app store.
“Discounts are the number one pain point articulated by merchants; now merchants will be able to access apps with better, faster and more personalized discount options for their customers right in their dashboard, no coding required,” Shopify said in an email to Tech Radar Pro.
“App developers will now be able to reach millions of merchants with Functions-based remittance apps, giving merchants more reliable, secure and powerful remittance features than ever before. Shopify Functions was built with performance and scalability in mind and can scale to handle global sales events, while executing code in under 5 milliseconds.
Other announcements include Local Inventory on Google, which automatically lets nearby customers know when a product is available in-store through Shopify’s Google Channel, as well as the launch of Shopify’s new Twitter sales channel and its Tap to Pay functionality on iPhone exclusive to the United States in partnership. with Bandaged.