NEW YORK, February 23, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the expansion of its global marketing services into Africa via new affiliation partnerships with three firms: Incubeta in South AfricaSBI Media in Nigeriaand Orient Planet Group, whose footprint extends North Africaincluding Libya, Tunisia, Algeria, Egyptand Morocco. Under Stagwell’s Global Affiliate Program, these companies will collaborate with agencies across Stagwell’s network to scale omnichannel media, content and production capabilities for leading global brands.
“With the consolidation of our partnerships with Incubeta, SBI and Orient Planet Group, our global affiliate program now enables Stagwell to extend our modern marketing expertise across six continents, creating additional value for our clients,” said Mark Penn, Chairman and CEO, Stagwell. “By 2025, two-thirds of African households are expected to have increased consuming power in the global economy. As a global leader in culture-driving creativity and modern marketing services, Stagwell’s growth in the region will guide global brands to authentically engage with consumers. Africa.”
The new cohort of affiliates represents the best digital media and global communications services:
- Incubeta is a network of marketing and technology experts focused on digital transformation and committed to driving enterprise-wide growth for modern brands. Incubeta has driven the digital growth of clients across multiple industries including retail, travel, FMCG finance, iGaming, entertainment, automotive, app development, and more.
- Situated at Lagos, Nigeria, SBI Media is an innovative, full-service agency specializing in media planning and buying. SBI Media’s capabilities span branding, strategy and planning, formulation of public relations strategies, media management and digital marketing. Using SBI Media’s expertise, Stagwell will leverage a rapidly growing digital and traditional media environment with a hyper-localized approach.
- Orient Planet Group is one of the fastest growing public relations, marketing and communications consultancies North Africa and the Middle East. Orient Planet’s expertise in creative communication combined with contemporary thinking provides unparalleled marketing communication services to clients across many industries.
“Incubeta is a market-leading specialist that uses the power of digital to unlock and amplify business growth potential. We do this through bespoke, localized digital solutions powered by global expertise,” said Roan Mackintosh. “Stagwell’s focus on digital marketing solutions first is a strong complement to our expertise, and we are excited to partner with its network to deliver and enable growth for our clients.”
“We are delighted to join Stagwell, the global challenger marketing network. Stagwell’s vision to transform marketing communications is not only in line with our DNA, it is at the heart of what we stand for at SBI Media Group”, said Rotimi Bankole, Founder and CEO, SBI Media Group. “In 2013, we launched SBI Media Group, and the Nigerian media and marketing landscape has felt our impact. Our history, culture and impact have transformed the way agencies exist in the wider economy.”
“africa growing economies and the boom in digital technologies offer great potential for innovative communications to thrive in the region,” added Nidal Abou Zaki, Founder and Managing Director of the Orient Planet Group. “Orient Planet Group is well anchored in the Middle East and North Africa with in-depth knowledge of the local landscape. As a regional affiliate of Stagwell and Allison + Partners and having maintained a strong network and longstanding partnerships over the years, we are confident to see more organizations engaging and connecting with their markets within a diverse population. »
Stagwell will initially focus on the North and South African markets, with continued engagement and collaboration in central Africameeting the localized needs of consumers.
Stagwell’s Global Affiliate Program is an agile solution to global expansion, allowing Stagwell to partner with regional experts to drive added value for customers and expand marketing capabilities into new regions. To date, Stagwell has added over 50 affiliates to its roster, representing countries across Latin AmericaMENA, Asia Pacificand Eastern Europe.
About Stagwell Inc.
Stagwell is the challenger network designed to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, combining culture-shifting creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 10,000 specialists in more than 20 countries are united in one goal: to increase efficiency and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact: Beth Sidhu