The 2nd cohort of Google for Startups Accelerator welcomes 12 startups

Google has announced the list of startups in the second cohort of the “Google for Startups Accelerator Middle East and North Africa”.

The three-month digital accelerator program is aimed at Seed to Series A tech startups based in the region. The twelve tech startups come from six Arab countries in the automotive, agriculture, fitness, fintech, real estate, e-commerce and entertainment industries.

The startups were selected on the basis of criteria such as: the problem they are trying to solve; how they create value for users; in addition to their willingness to use machine learning technology to solve business challenges and scale successfully over the long term.

Five of the startups selected for the second cohort are businesses run by women. The selected are:

  • Bankiom (UNITED ARAB EMIRATES): A great banking app that allows CCG clients to open an account and get a spending card on their phone in three minutes or less.
  • Ejaro (Saudi Arabia): The first peer-to-peer vehicle sharing platform licensed in the CCG, connecting local vehicle owners with people looking to hire vehicles.
  • ElCoach (Egypt): A fitness app that offers hyper-personalized fitness and nutrition plans based on each individual’s needs and goals, and powered by the best AI model and the expertise and knowledge of leading fitness and nutrition experts at the MENA region.
  • FreshSource (Egypt): A B2B fresh food sourcing platform that transforms the lives of producers, businesses and consumers through the use of data and technology that promotes fairness, transparency and farmer empowerment. [♀️ Female co-founded business]
  • Hekouky (Egypt): An online legal technology platform that digitizes and simplifies the user experience with law and legal services. [♀️ women-led business]
  • Invygo (UNITED ARAB EMIRATES): An app-based car subscription service that allows customers to access dealer verified cars.
  • Mawsuah (Jordan): An online Arabic content reward platform for expert communities using Blockchain technology. [♀️ Female co-founded business]
  • My Tindy (Morocco): A market place which makes discover to all the products of the Moroccan soil designed by talented craftsmen. [♀️ Female co-founded business]
  • OTO (Saudi Arabia): OTO is the shipping software that helps online businesses ship, track and return their ecommerce orders with top carriers from a single dashboard.
  • Sabbar (Saudi Arabia): A B2B on-demand recruiting platform that connects companies with approved and skilled individual workers in the retail, hospitality and entertainment industries. [♀️ Female co-founded business]
  • SINC (Bahrain): A user-friendly mobile platform for staff to share real-time data on-site, bridging the gap between jobsite and office environments.
  • Zammit (Egypt): An ecommerce website builder that helps merchants build websites without any prior technical knowledge with access to local shipping and payment tools.

The acceleration program will run virtually from this week until the end of September. Selected startups will benefit from mentoring in the following areas: machine learning; Cloud; digital marketing; product design / UX; the customer’s purchase; and leadership development.

In addition, Google will offer workshops on “Design Thinking” to all startups that have applied for the second cohort.

The “Google Startup Accelerator for the Middle East and North Africa” ​​was announced last year as part of “Grow Stronger with Google”, a program aimed at accelerating the economic recovery of the MENA region by offering digital tools, training and financial grants to support local businesses and job seekers.

The first cohort included 10 leading startups from six Arab countries: Abwaab (Jordan); Caregivers (Jordan); Chefaa (Egypt); DABHY (Tunisia); Designhubz (UNITED ARAB EMIRATES); Lamsa (UNITED ARAB EMIRATES); Lendo (Saudi Arabia); Nafas meditation app (Oman); Viavii (Jordan) and 360VUZ (UNITED ARAB EMIRATES).

For more details on the program, please visit the official website:

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