The importance of marketing, a strong brand identity and brand awareness is arguably more important than ever.
Promotive, a full-service marketing agency, has shown over the past 18 months that if you don’t have a top-notch digital marketing strategy, your business will struggle.
But what exactly is digital marketing? Well, it’s an omnichannel approach that uses digital technologies to promote your business. These technologies include things like websites, mobile apps, social media, search engines, paid ads, partnerships, and more.
However, these digital techniques only really work when paired with more traditional print and direct marketing efforts.
Why is digital marketing important? Well, in a nutshell, it allows you to reach and reach a much larger audience than more traditional methods and perhaps more importantly, it allows you to target those who are more likely to engage with your. product or service.
Let’s say you spend a lot of time and resources on something like a TV commercial or an entire page in a newspaper. You have very limited control over who sees this ad, you can measure some metrics like the demographic age of the readership, but it’s still a bit of a hit and hope. Digital marketing on the other hand allows you to identify and target a very specific audience and then you can send that audience personalized marketing messages.
For example, most social media platforms have powerful targeting features that allow a business to display advertisements to an extremely customizable audience of people, variables such as location, gender, age, interests, behaviors and networks can all be taken into account. This allows you to identify an ideal customer and then target them through social media marketing.
Whether or not you are an SME or a large multinational, the result is always important. Digital marketing allows you to accurately track day-to-day campaigns, allowing you to pivot your approach if a specific channel isn’t giving you the return on investment you want.
You can’t say the same about something like a billboard or a large advertising poster, it’s going to cost a significant amount of money whether or not it generates conversions for you. If you are a small business on a more limited budget, you might want to explore social media options or even blogging. These strategies can give you a significant return on your investment with much more affordable expenses.
Stay ahead of the competition, despite the budget
Small businesses often struggle to compete with the big hitters, not everyone has endless heaps of money to throw in TV spots, nationwide campaigns and more. However, there are plenty of ways to outshine the giants and give your business a head start with tailored and strategic digital marketing campaigns. There are different ways to do this.
1. Pay per click (PPC)
PPC is a method of driving massive amounts of traffic to your website by paying a publisher every time they click on an ad. One of the most common types of PPC is Google Ads, which you are probably familiar with. These ads appear at the top of Google search results and are paid “per click”. Other variations include paid ads on Facebook, sponsored posts on LinkedIn, and Twitter ad campaigns.
On Facebook, you can fork out funds to personalize a video or image that the AI ââwill then feature in the news feeds of people most likely to engage with your audience. LinkedIn is different because you can actually pay to send messages directly to specific users who may be related to your chosen industry.
Finally, Twitter – You can pay to put a series of posts on a targeted audience’s Twitter feeds, these posts usually have a specific purpose, for example, to generate website traffic, increase your number of Twitter followers or simply simply the global engagement of tweets. Promotive offers a full PPC marketing agency service, contact us today to discuss what’s best for you.
It’s a must – Marketing automation is simply the automation of basic repetitive tasks in order to speed up the overall process. First of all, you have your email newsletters. You can automate the delivery of emails to your subscribers, but you can also grow and decrease your list as people sign up and verify, this ensures that your content will only be for people who want to. to see him.
Then, social networks. If you want to build a brand or strengthen your online presence, social media is essential and regular posting is essential. This means that you can’t really rely on manual posting all the time. Social media scheduling tools deliver all of your content to your channels for you, giving you a lot more time to focus on your content strategy.
3. Content marketing
Blog Posts, Infographics, White Papers, eBooks and More – Content marketing is actually the creation and subsequent promotion of content in order to generate brand awareness or even generate leads. Blog posts are a fantastic way to showcase your business expertise and position yourself as one of the leaders in your field, this can then generate organic search traffic for your business and leave you with more. opportunities to convert your site visitors into customers.
Likewise, long reads like white papers and e-books promote your knowledge and help educate website visitors, you can provide data and information in exchange for a reader’s contact details which can then generate a prospect for a sales team. Finally infographics. Show, don’t tell. These visuals are one of the best ways to get an idea across.
Traditional and digital – better together
Digital marketing is extremely effective, but it is much more effective when combined with certain aspects of traditional marketing. However, there are some things that are absolutely essential to getting right to the point on the traditional side of things, without those solid foundations you can’t really expect your digital marketing efforts to bear fruit.
Logo Design – The Key
A powerful and recognizable logo is the first thing a potential customer will see when looking for a new product or business. It’s a connection, a touchstone and you’ll need an eye-catching one if you’re going to be successful. But what makes a good logo? Well, think about the most recognizable logos you know – they are usually extremely simple but striking, Apple, Nike, Amazon – clear but effective.
Your logo design should also be versatile, it should look great on a website, physical product, social media, banner ads and even clothing! Relevance is crucial, a great logo should effectively communicate your brand identity and elicit a reaction. Therefore, it is crucial to hire an experienced branding agency like Promotive for a logo that you will keep for decades.
If you are looking to give your business a boost, contact Promotive today. Offering comprehensive marketing services, web design, graphic design services as well as large format printing services, general printing services, personalized merchandise and commemorative cards. Serving customers nationwide from their Waterford hub, Promotive is the perfect partner to combine digital and traditional marketing.