What happens on a website greatly affects the user experience. However, not all of the factors that affect the user experience are found on the website itself. A lot of things are happening in the background where no one except web administrators knows what’s going on.
Web administrators and their hosts, to be more precise. As you may already know, every website needs hosting to have its own place on the internet. Web hosting keeps websites up and running and available and provides websites with their unique name and address.
Therefore, if you are planning to build a website for your business or portfolio, you will need to focus on getting the best quality web hosting possible. Otherwise, your website visitors will start abandoning your website as soon as you launch it.
With that in mind, here are a few reasons why quality web hosting is important for the user experience.
Safety and security
Your web host is responsible for implementing the appropriate cybersecurity measures on your website. They must ensure the security of your files and data. Otherwise, you should look for another supplier. But how exactly does this affect the user experience? Simply put, your website visitors expect privacy and security when browsing your website.
They don’t want to run into scams, malware, or other threats on your pages. If they do, you can be sure that they will never come back again, even if you fix all the issues. Additionally, they will flag your website and it will be banned by search engines until the issues are resolved.
The more time your website spends offline, the more business you will lose. This is especially true if you operate an eCommerce store on your website.
Now imagine a customer placing items in the cart only to find out that your checkout page is not secure. Do you honestly expect someone to share their credit or debit card information on an insecure web page? Of course not.
Safety is part of the user experience and it matters to them. If your web host isn’t able to secure your pages, your customers won’t bother buying anything from you.
The real value of quality web hosting can be seen in your website speed and page load time. Nobody really pays too much attention to this factor until they start driving a lot of traffic and their website starts to struggle.
According to a best web design company in Miami, a one-second delay in page load time compared to what consumers would normally expect decreases customer satisfaction by 16%, pageviews by 11% and conversion rates by 7%. So if anything can affect the user experience on your website, it’s the speed of the website.
The speed of the website largely depends on your hosting provider. For example, if you are creating an intricate design for your website, you can expect it to slow down a bit due to all the visuals in place. Add high traffic to this scenario and you may have a problem.
However, if you have quality web hosting, you won’t have to worry about any of this. In fact, your web host will use CDN (Content Delivery Network) to minimize the geographic distance between site users and servers, thus helping to improve site speed regardless of the traffic or the quality of the visuals on your site.
Most people think websites are up and running 24/7, but they aren’t.
Each website should be taken offline for maintenance and updates. How long this will take depends on the quality of your web hosting.
If your hosting provider cannot guarantee at least 99.9% uptime, you should change providers immediately. This is especially true if you are selling products on your website.
Imagine customers loading your website because they want to buy something only to encounter an error telling them that your website is offline. The longer this persists, the more dissatisfied your customers will be, not to mention all the lost sales.
The availability of your website can have a huge impact on the user experience. If your website is down most of the time, consumers will just give up on you and move on to another business.
Outstanding customer service and support
There are a lot of things that can go wrong on your website when you least expect it. Anything that goes wrong will impact the user experience, especially if you don’t fix the problem quickly enough.
If you don’t know how to fix websites, your only hope is to contact your hosting provider. They are also – or at least should be – responsible for maintaining and troubleshooting your website.
Now, if you have a great hosting provider, you will be able to reach out to customer support and fix the issue in no time. But that’s not all your provider should be doing.
For example, you have managed to get a lot more traffic for your website with the help of one of the best digital marketing companies. Your hosting provider noticed a spike in traffic and contacted you to offer you a package upgrade so that your website would be able to handle additional traffic. This is what good web hosting is.
Backup and recovery
Sometimes your website can go down completely due to catastrophic system failure or data breach. As mentioned earlier, down websites tend to irritate consumers. They won’t know what the reason is for your website downtime, so they’ll just leave.
If you have good web hosting, this problem can be avoided. In fact, your hosting provider should always keep a backup of the current version of your website. That way, if your website crashes after an update or a patch or something similar, they can restore it to its previous state in seconds.
Less downtime means your users won’t have to face any inconvenience and you can continue to provide them with a great experience.
Quality web hosting is of vital importance to your website security and user experience.
That’s why you need to find the best fit for your website, not just go with the first one you come across. It may be more expensive, but the investment is well worth it.