What marketers need to know


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Microsoft has announced more than 100 new services and updates at its annual meeting Microsoft Build conference last week. Conference themes included accelerating developer speed with end-to-end development toolchains, new intelligent cloud native applications via data and AI, new collaborative applications for hybrid work , the creation of SaaS applications with Microsoft Cloud and the creation of mixed reality, digital twins and metaverse applications, according to a blog post from CEO Satya Nadella.

Marketers are especially excited about innovations on Microsoft Edge, the company’s cross-platform web browser, updates to Microsoft Dynamics 365 Sales and Power Apps, and Teams and Outlook updates.

Edge’s Collections stimulates marketing research

Microsoft Edge’s “collections” feature is an opportunity to easily collect and organize information from different websites, according to Yurii Brown, founder and member of the marketing team at Geek Lab Cafe. it is these integrations and organization features on Edge that Brown thinks marketers, especially those who research, manage social media, or write blog posts, will find indispensable.

“I write a lot of web content for my job, and having something like this is so helpful,” Brown said. “I can do my research one day and come back to it later if I need to. I also have the option to export it to various files. Best of all, you can access all of your collected information with the click of a button. No need to open a new window, web page or app.

Related article: A quick tour of Microsoft Azure Purview

Updates to Dynamics 365 Sales and Power Apps

According to Harriet Chan, co-founder of Dynamics 365 Sales and Power Apps, Microsoft Build Marketers help marketers build canvas apps that streamline customer data details. CocoFinder. It increases the attention of a business to the consumer and potential customers.

“Traditional code-driven development struggles to scale to meet growing demand, which is why many professional developers are looking for ways to combine code-driven tools with low-code tools, such as Power Apps. , to accelerate their workflow and delivery of business applications as and help them focus on the initiatives that have the most impact with code-driven approaches, ”wrote Scott Guthrie, vice president executive, Cloud + AI Group, for Microsoft, in a Microsoft Build blog post May 25. Microsoft has also released innovations planned for Dynamics 365 that affect marketing four days earlier.

Another takeaway for marketers via Build According to Chan was the Power BI dashboard implemented in Dynamic 365 Sales, which gives marketers immediate visibility to see customer needs. It allows a centralized overview of customers.

“Marketers can work more effectively to identify opportunities and develop action plans to meet customer preferences,” Chan said. “Its improved functionality, functionality and the technology used can create the foundation for successful business growth. In addition, marketers have access to more resources needed to develop their innovation and results. Dynamics 365 Sales also allowed us to prioritize and identify the needs of our customers, which allowed the company to close opportunities and satisfy our customers with the information they wanted.

Team updates strengthen collaboration for marketing teams

Microsoft announced Microsoft Teams updates, the collaboration app that has over 145 million daily active users. According to Guthrie, new meeting features will allow developers to create innovative scenarios and extend Teams meetings, such as shared stage, Together mode extensibility and more. And the enhanced Microsoft Teams Toolkit makes coding easier by providing single-line authentication, Azure Functions integration, a single-line Microsoft Graph client and more, he added.

“A great benefit of Microsoft Build is that marketers can take advantage of improvements to Microsoft Teams,” said Vincent D’Eletto, Founder and CEO of WordAgents. “Improvements such as shared staged onboarding, set mode extensibility, and tools for sharing content between teams can create more flexibility and functionality within a team. “

Related article: Microsoft Workplace Statistics Provide Insight into the Future of Work

Support for message extensions in Outlook

Microsoft also announced that message extensions will be supported in Outlook soon. Mail extensions allow users to interact with the web through buttons and forms in the Microsoft Teams client. When users compose a post, they will be able to select a new menu of search-based post extensions to choose from, based on a May 25 blog post by Nicole Herskowitz, general manager of Microsoft Teams. For example, a user might be able to compose an email and then select a message extension that outlines tasks from their Teams app to send to their teammates.

Microsoft also announced the availability of universal actions for adaptive cards. Now, using Azure Bot Framework, developers can create and implement a single adaptive card that is synced between Teams and Outlook mobile and desktop clients.

“As a marketer heavily invested in digital infrastructure and tools, I was delighted to hear that Microsoft will be making big changes to Microsoft Teams and Outlook,” said Gilad Rom, Founder of Huan. “The changes promise to improve user experience and productivity. We have fully embraced the online working model and hope Teams will improve the way we work, learn and collaborate across all platforms. In particular, the new feature called “Ensemble Mode” aims to allow users to design our own virtual meeting rooms. “


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