Why should every business have a static IP address?

Photo by Markus Spiske on Unsplash

With over 2 billion people buying goods and services online in 2021, it makes sense that many businesses are going digital. If you are one of those who run an online business, you need a static Internet Protocol (IP).

Like a physical address, a static IP address is your street address that tells other computers where you are. It is immutable and valuable for small businesses with internet-related needs like email, web hosting, video conferencing applications, etc.

But first, let’s understand what an IP address is.

What is an IP address?

Like the way customers use your office address to reach you, IP addresses are for virtual communication. It is a string of characters assigned to each device connected to a network, such as computers, routers, smartphones, etc.

Your IP address exchanges data with each website you visit to load that site’s page content. This is fundamental for the use of the Internet. In fact, what your IP address reveals about you is less information than most people expect.

Your IP address is a simple tool used by websites to identify your activities on the web. By itself, this is usually not an essential threat to privacy. Additionally, websites must comply with Internet privacy laws and are responsible for protecting personal information online.

Dynamic vs Static

Most devices have dynamic IP addresses, which means they change over time. A network’s Internet Service Provider (ISP) server or router gives out these dynamic IP addresses every time a device connects.

In contrast, static IP addresses are fixed. Once a static IP address is assigned to a device, it remains its Internet ID until it is decommissioned. Most business servers and other necessary equipment carry static IP addresses, which makes communication and research easier.

Benefits of a Static IP Address for Businesses

A dynamic IP address generally serves its purpose for casual Internet users. Most ordinary internet users don’t even know if they are using a dynamic or static IP address. But if you run a business, having a static IP address can provide many benefits, including:

  • Accessibility – This allows computers to easily access your company’s server from anywhere, and customers can access your website faster.
  • Easy setup – A static IP address is easy to administer and manage. It simplifies the process of connecting peripherals such as webcams or network printers.
  • Improved geolocation services – When services like weather forecasts or mapping apps can easily determine your IP address, they provide more accurate data. This is because they can provide information tailored precisely to the exact location rather than a nearby area.
  • Remote access – Using a virtual private network (VPN) or other remote access solution, a static IP address makes it easier for employees to work remotely.
  • Stability – Since it does not change, it ensures stable network applications and reliable connections. Communications are reliable and it is easier to use Voice over Internet Protocol (VoIP).

Are you ready to avail the above mentioned benefits for your business? All major ISPs provide static IP addresses. All you have to do is contact a sales representative, and they’ll take care of the rest for you.

As your business grows, you’ll get a clearer picture of your dynamic and static IP needs. Talk to your IT team before getting one to determine if it’s the right decision now.

About Dora Kohler

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