Wix • Benzinga Ecommerce Review

1 minute exam

Wix is ​​a globally recognized feature-rich e-commerce builder. It is known for its ease of use, simplicity, and intuitive drag and drop editor to help users build stunning eCommerce websites in no time. Users don’t even have to touch a single line of code during the process.

This is also the reason why Wix is ​​considered the best solution for complete beginners. Even so, it has incredible visual strengths and the ability to build a professional and modern website. Its streamlined and intuitive e-commerce features make it a great choice for newbies and small businesses.

Best for

  • Easy to use platform
  • Design flexibility
  • SEO tools


  • Extremely user-friendly interface for beginners offering a drag-and-drop editor and mobile-friendly templates
  • Option of over 250 free and paid apps to extend functionality to your online store
  • Track customers who have left items in their checkout with advanced ecommerce tools for abandoned cart recovery

The inconvenients

  • Not the best option for large companies with a massive funnel or very high inventory turnover rate
  • Offers fewer tools compared to other dedicated e-commerce solutions
  • Limited customization possible in some features


If the above reasons weren’t enough to make your choice, take a deep dive into some of the features of Wix e-commerce:

Search engine optimization

Rating: 4.5

Wix e-commerce comes with a built-in search engine optimization (SEO) tool.

The tool has all the SEO capabilities that standard websites need to rank higher in search engine results. There are more advanced SEO features in addition to the basic ones like editing web page titles and meta descriptions.

You can also customize the URLs of your web pages. Likewise, you can use a mobile editor to improve search compatibility and ranking. There is also an option to connect your site to Google Search Console. Some other essential SEO features include alt text and keyword definition for web pages and website.

Report features

Rating: 4.5

Wix e-commerce offers detailed e-commerce insights and analysis to help you make the best decision for your business.

You get different types of reports to analyze the progress of your business. For example, you can determine the best and worst performing products based on quantity sold, revenue earned, and most viewed products with metrics and product information.

Likewise, there is a traffic report to monitor traffic flow and traffic source including Google Analytics to see visitor behavior and actions taken for the product page. In addition, you can also create a brand new custom report or edit reports out of the box by Wix.

You can create a separate detailed report for stakeholders, investors or your accounting firms. What else? Wix also offers a Spaces app to track your business performance on the go.

Blog integration

Rating: 4

Blogging gives your website the power to attract repeat customers and influence the market. With Wix, it’s possible to engage and grow your customer base. You can manage unlimited blogs on your Wix site. Create a blog, then share the content on social media platforms, it’s that easy. It also allows you to schedule posts and add additional blog contributors using its built-in features.

Easy to use cash register

Rating: 4

The checkout page is one of the most crucial segments of the buying funnel. It should be easy and convenient for customers to have a pleasant shopping journey. You can rely on Wix to create an easy-to-use payment page.

Customers benefit from flexible payment options, as it accepts all secure credit and debit cards from major brands such as Visa and American Express. Plus, there are dozens of top payment gateways to choose from from its native Wix Payments solution.

There is nothing better than offering customers the option of a seamless payment process. Automated sales tax calculation delivers accurate results using the most recent, geo-specific Avalara tax rates for every transaction made from anywhere in the world. Apart from that, Wix offers additional payment features like currency converter, express checkout, custom delivery charges, and more.

Content management capabilities

Rating: 5

Wix is ​​also a great CMS. As mentioned, it has fairly easy and straightforward drag and drop tools for beginners. You can start with from among their 500+ models.

With Wix ADI (Artificial Design Intelligence), you can extend the functionality of the theme without ever having to code. Whether it’s enhancing the text on the page or setting an image, ADI makes everything transparent and fast. If you want to build your website from scratch, Wix lets you use its classic editor mode.

Wix allows you to easily sort the product catalogs of your e-commerce stores as well as organize and store files. It allows you to add new offers, discounts and banners to increase your sales. From setting up product / service pricing to the appointment, Wix CMS allows you to manage every part of your business with just a few mouse clicks.


Rating: 4

Wix offers its free plan with great features, such as hundreds of templates, unlimited pages, and premium hosting. There is no time limit for creating a site. You can take your time and decide if this is a perfect choice for you. However, in order to receive payments, you will need to upgrade the free plan to one of the premium ecommerce plans.

The premium plan starts from $ 23 per month. In addition, there is a business plan tailored to the needs of an individual organization. Overall, in terms of price, it earns good points.

Customer reviews

Rating: 4.5

Over 110 million people have used Wix before. Over the past two years, the increase in its user base has been unusually high despite the introduction of several advanced website builders. After reading the reviews online, we learned that people love it not only for the free website builder plan, but also for its great features. This is why they have become fierce competition for some big brands like Shopify, BigCommerce, Weebly, and Squarespace.


Rating: 4.5

Arguably, Wix has all the security features that most online stores would want. It creates a simplified and secure payment process for your Wix website through advanced end-to-end encryption with a free 256-bit SSL certificate. As an additional security support, Wix only works with payment gateways that offer the highest level of protection. This means that the gateways must have PCI DSS level 1 protection.

Get rid of your business with Wix

Wix is ​​definitely a great choice for new businesses or small businesses looking to grow their website competitively. A range of decent themes and an extremely user-friendly interface make it a preferred choice among new users.

The ease of use here means you don’t have to deal with too much technical knowledge or additional resources. Wix also allows you to extend the capabilities of your Wix store by seamlessly integrating it with other platforms such as Etsy, Amazon, and eBay using apps.

About Dora Kohler

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